The Australasia tea market is projected to reach USD 677.7 millones por 2030, expanding at a compound annual growth rate of 2.5%. Growth remains measured in volume terms, yet value expansion continues to outpace underlying consumption, underscoring a market increasingly defined by premiumisation and structural upgrading rather than frequency gains. Part of this value uplift reflects cost pressures linked to import dependence and supply chain volatility, but it also signals a deliberate consumer shift toward higher-quality, higher-margin products positioned around provenance and authenticity.
Across the region, tea retains a stable role within daily beverage routines, supported by an established cultural base. However, purchasing logic has evolved beyond staple household consumption toward quality-led decision-making. Products emphasising single-origin sourcing, traceability, ethical procurement and organic certification are gaining prominence, with transparency and origin narratives serving as key trust anchors. Traditional black tea continues to demonstrate resilience, particularly where brand heritage and authenticity reinforce premium positioning, while green tea—most notably matcha—has emerged as a growth highlight, propelled by younger consumers and amplified through social media. Its associations with natural energy, antioxidant properties and balanced stimulation have strengthened tea’s relevance in competition with coffee and functional beverages.
Health-oriented storytelling is increasingly embedded in category development. Functional herbal and blended formulations targeting sleep support, stress reduction, digestive balance and cognitive focus are expanding their footprint, positioning tea as an integral component of everyday self-care and wellness routines. This shift is gradually reframing tea from a conventional hot beverage into a broader lifestyle product aligned with preventive health and mindful consumption.
Channel dynamics reinforce this structural transition. Supermarkets remain the dominant sales platform, providing scale and accessibility, yet online channels are growing more rapidly, supported by curated assortments, subscription models and digital recommendation tools that enhance visibility for premium and niche offerings. Looking ahead, cold-brew and iced formats are expected to mitigate seasonal constraints and broaden relevance in warmer months and out-of-home occasions. En general, the Australasia tea market is advancing along a path characterised by premium positioning, functional differentiation and lifestyle integration, with steady value-led growth defining its medium-term trajectory.
This market study captures the evolution of the tea industry in Australasia, featuring updated insights as of 2025. Historical data from 2020 onward are contextualized with forward-looking forecasts through 2030, enabling readers to monitor growth trajectories and shifting consumer patterns.
¿Qué hay dentro del informe?
Cifras anuales del tamaño del mercado expresadas en (Toneladas/USD), abarcando 2020 a 2030. El conjunto de datos incluye datos históricos y pronósticos., junto con cálculos de CAGR para períodos históricos y proyectados.
Segmentación del mercado
The Australasia tea market is classified into the following segments:
tipo de producto - p.ej., té negro, fruit and herbal tea, té verde, instant tea, otros, Té RTD
Tipo - p.ej., conventional, organic
Tipo de embalaje - p.ej., embalaje flexible, latas de metal, paper containers
Canal de distribución - p.ej., bares y HoReCa, tiendas de descuento, comercio electrónico, pequeñas tiendas de comestibles, supermercados, otros
Country - p.ej., Australia, New Zealand
Macroeconómico & Indicadores demográficos
El contexto de apoyo incluye:
Población total
Índice de precios al consumidor (IPC)
Producto Interno Bruto (PIB)
Consumo per cápita
Gasto del consumidor como porcentaje del PIB
Estas variables mejoran la comprensión del potencial de consumo y las tendencias macroeconómicas que afectan al mercado..
Panorama competitivo: Análisis de cuota de mercado
The study outlines the distribution of market share among key players in the tea industry in Australasia, Ofreciendo visibilidad sobre el dominio de la marca y el liderazgo del mercado.. Los principales participantes incluyen: Arkadia Beverages Pty. Limitado., Alimentos británicos asociados plc, Avalanche Coffee Limited, Bettys & Taylors Group Ltd., BH Fine Foods Pty. Limitado., BOH Plantations Sdn. Bhd., Cantarella Bros Pty Ltd, Chanui Limited, EBOS Group Limited, HIgher Living Pte. Limitado., Ito En, Limitado., JDE Peet’s N.V., Lipton Teas and Infusions, Madame Flavour Pty. Limitado., Madura Tea Estates, MJF Holdings Limited, Shanghai Pharmaceuticals Holding Co., Limitado., Sipp Pty. Limitado., Tata Consumer Products Ltd., Teavision Pty. Limitado., The Hain Celestial Group, Cª, etc..
Market share data is presented for top-performing companies in the overall tea sector, as well as for individual segments such as tea, té negro, loose black tea, black tea bags, fruit and herbal tea, té verde, instant tea, other tea and RTD tea, enabling a granular view of competitive dynamics.
Análisis de participación de mercado cubierto en el informe.:
Australasia tea market share
Australasia black tea market share
Australasia loose black tea market share
Australasia black tea bags market share
Australasia fruit and herbal tea market share
Australasia green tea market share
Australasia instant tea market share
Australasia other tea market share
Australasia RTD tea market share
Por qué elegir este informe?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Si eres un inversor, manufacturer, distributor, or consultant, this report delivers actionable value.
Solicite una muestra redactada para obtener una vista previa de la estructura de datos y la calidad de la presentación antes de la compra..
Los entregables incluyen
Informe PDF estructurado profesionalmente
Libro de datos EXCEL completo con cifras año por año y segmentación multidimensional de 2020 a 2030
Tabla de contenido
TABLA DE CONTENIDO
Segmentación del mercado
Descripción general del mercado
Australasia Tea Market – Análisis de tipo de producto
Australasia Tea Market – Análisis de tipo
Australasia Tea Market – Análisis de tipo de embalaje
Australasia Tea Market – Análisis del canal de distribución
Australasia Tea Market – Country Analysis
Company/Brand Shares Analysis
Arkadia Beverages Pty. Limitado.
Alimentos británicos asociados plc
Avalanche Coffee Limited
Bettys & Taylors Group Ltd.
BH Fine Foods Pty. Limitado.
…
Datos y pronósticos macroeconómicos
Metodología de la investigación
Descargo de responsabilidad
FIGURAS Y TABLAS
Table Australasia Tea Market Size 2020-2030
Chart Australasia Tea Market, Crecimiento neto, 2020-2030
Chart Australasia Tea Market, Tasas de crecimiento, 2020-2030
Table Australasia Tea Market by Product Type, 2020-2030
Chart Australasia Tea Market by Product Type, CAGR histórico y pronóstico, 2020-2030
Chart Australasia Tea Market by Product Type, 2020-2030
Table Australasia Tea Market by Type, 2020-2030
Chart Australasia Tea Market by Type, CAGR histórico y pronóstico, 2020-2030
Chart Australasia Tea Market by Type, 2020-2030
Table Australasia Tea Market by Packaging Type, 2020-2030
Chart Australasia Tea Market by Packaging Type, CAGR histórico y pronóstico, 2020-2030
Chart Australasia Tea Market by Packaging Type, 2020-2030
Table Australasia Tea Market by Distribution Channel, 2020-2030
Chart Australasia Tea Market by Distribution Channel, CAGR histórico y pronóstico, 2020-2030
Chart Australasia Tea Market by Distribution Channel, 2020-2030
Table Australasia Tea Market by Country, 2020-2030
Chart Australasia Tea Market by Country, CAGR histórico y pronóstico, 2020-2030
Chart Australasia Tea Market by Country, 2020-2030
Table Australasia Tea Market Share (%), por empresas, 2020-2025
Chart Australasia Tea Market, por empresas, 2025
Table Australasia Tea Market Share (%), por marcas, 2020-2025
Chart Australasia Tea Market, por marcas, 2025
Table Australasia – Población (Millones) y pronóstico
Table Australasia – Índice de precios al consumidor (IPC) y pronóstico
Table Australasia – Producto Interno Bruto y Pronóstico
Table Australasia Tea Market: Gasto como proporción del PIB (%)
Table Australasia Tea Market: Consumo per cápita (Población)
Empresas mencionadas
This report profiles the following Australasia Tea companies:
Arkadia Beverages Pty. Limitado.
Alimentos británicos asociados plc
Avalanche Coffee Limited
Bettys & Taylors Group Ltd.
BH Fine Foods Pty. Limitado.
BOH Plantations Sdn. Bhd.
Cantarella Bros Pty Ltd
Chanui Limited
EBOS Group Limited
HIgher Living Pte. Limitado.
Ito En, Limitado.
JDE Peet’s N.V.
Lipton Teas and Infusions
Madame Flavour Pty. Limitado.
Madura Tea Estates
MJF Holdings Limited
Shanghai Pharmaceuticals Holding Co., Limitado.
Sipp Pty. Limitado.
Tata Consumer Products Ltd.
Teavision Pty. Limitado.
The Hain Celestial Group, Cª.