The hair care products in New Zealand market size is projected to grow by USD 46.7 million from 2024 a 2029, registrando una CAGR de 3.5 percent, according to the latest market data. The increasing awareness and focus on personal wellness and self-care among New Zealand consumers are boosting the market. As people become more health-conscious, there is a higher demand for premium hair care products that promote scalp health and overall hair vitality. The influence of Scandinavian beauty principles, which emphasize simplicity, natural beauty, and high-quality ingredients, is also playing a significant role in shaping consumer preferences and driving market growth.
Además, the digitalization and expansion of e-commerce are transforming the hair care products market in New Zealand. Online platforms provide consumers with easy access to a wide range of products, including niche and international brands. This accessibility, coupled with personalized marketing and the convenience of home delivery, is significantly enhancing consumer purchasing behavior and driving sales in the hair care segment.
This report provides a thorough assessment of the New Zealand hair care products industry, Presentar datos clave del mercado, incluido el rendimiento histórico, tendencias de crecimiento, y perspectivas futuras. Se profundiza en varios segmentos y subsegmentos del mercado., with a focus on important factors like product, fijación de precios, material de embalaje, y canal de distribución. A través de esta evaluación detallada, the report helps uncover the growth potential of the hair care products industry.
Segmentación de mercado
The hair care products market in New Zealand is categorized into the following segments:
Producto: acondicionadores, colorantes del cabello, Tratamientos de pérdida de cabello, Permisos y relajantes, cuidado del cabello del salón, champús, agentes de estilo, otros
Fijación de precios: masa, de primera calidad
Material de embalaje: embalaje flexible, vaso, metal, plásticos rígidos, otros
Canal de distribución: tiendas de conveniencia, supermercados e hipermercados, Pequeñas tiendas de comestibles, tiendas de salud y belleza, Venta directa, comercio electrónico, salones, otros
The New Zealand hair care products market is segmented on the basis of product, fijación de precios, material de embalaje, y canal de distribución. By product, the hair care products market in New Zealand has been segmented into conditioners, colorantes del cabello, Tratamientos de pérdida de cabello, Permisos y relajantes, cuidado del cabello del salón, champús, agentes de estilo, y otros. Based upon pricing, the hair care products market in New Zealand is categorized into mass, y prima. On the basis of packaging material, the hair care products market in New Zealand has been segmented into flexible packaging, vaso, metal, plásticos rígidos, y otros. By distribution channel, the hair care products market in New Zealand has been segmented into convenience stores, supermercados e hipermercados, Pequeñas tiendas de comestibles, tiendas de salud y belleza, Venta directa, comercio electrónico, salones, y otros.
Panorama competitivo
The New Zealand hair care products market is highly competitive. The hair care products market is dominated by key players, which are Unilever PLC, L’Oreal S.A., El procter & Compañía de apuestas (PAG&GRAMO), Henkel AG & Co. KGAA, Mejorar, Empresa colgate-palmolive, Mix Limited, Kenvue Inc., ecostore Company Limited, PZ Cussons Plc, Iglesia & Dwight Co. Cª, Earthwise Group Limited, Combe Incorporated, The Estee Lauder Companies Inc., Naturaleza & Co, BWX Ltd.
This report provides a comprehensive analysis of the key players in the New Zealand hair care products market, junto con su rendimiento de 2019 a 2023. Utilizando estos datos, Las empresas pueden obtener una comprensión más profunda de la dinámica del mercado, incluyendo turnos en la cuota de mercado, la identificación de los principales jugadores, y el surgimiento de las empresas emergentes. Esta información equipa a las empresas con una ventaja estratégica en un panorama competitivo, permitiéndoles refinar sus estrategias de mercado y hacer informados, decisiones a largo plazo.
¿Por qué comprar este informe??
Obtain precise statistical data and forecasts for the New Zealand hair care products market.
Desarrollar estrategias específicas de la región y establecer prioridades estratégicas basadas en análisis de datos localizados.
Gain deep insights into the dynamics of the New Zealand hair care products market.
Identificar oportunidades de inversión de alto potencial dirigiendo sectores de crecimiento y tendencias emergentes.
Anticipate the future trajectory of the New Zealand hair care products market with informed projections.
Evaluar el panorama competitivo para determinar el momento ideal para capitalizar las oportunidades de mercado.
Tabla de contenido
TABLA DE CONTENIDO
Hallazgos clave
Alcance de informes
Metodología de investigación
Market overviewNew Zealand hair care products market – análisis de productos
New Zealand hair care products market – análisis de precios
New Zealand hair care products market – Análisis de material de embalaje
New Zealand hair care products market – análisis del canal de distribución
Jugadores clave y cuota de mercado
– Unilever plc
– L’Oreal S.A.
– El procter & Compañía de apuestas (PAG&GRAMO)
– Henkel AG & Co. KGAA
– Mejorar
…
Datos y pronósticos macroeconómicos
Descargo de responsabilidad
Figuras y mesas
Table New Zealand hair care products market 2019-2029
Chart New Zealand hair care products market, crecimiento neto, 2019-2029
Chart New Zealand hair care products market, tasas de crecimiento, 2019-2029
Table New Zealand hair care products market by product, 2019-2029
Chart New Zealand hair care products market by product, CAGR histórico y pronóstico, 2019-2029
Chart New Zealand hair care products market by product, 2019-2029
Table New Zealand hair care products market by pricing, 2019-2029
Chart New Zealand hair care products market by pricing, CAGR histórico y pronóstico, 2019-2029
Chart New Zealand hair care products market by pricing, 2019-2029
Table New Zealand hair care products market by packaging material, 2019-2029
Chart New Zealand hair care products market by packaging material, CAGR histórico y pronóstico, 2019-2029
Chart New Zealand hair care products market by packaging material, 2019-2029
Table New Zealand hair care products market by distribution channel, 2019-2029
Chart New Zealand hair care products market by distribution channel, CAGR histórico y pronóstico, 2019-2029
Chart New Zealand hair care products market by distribution channel, 2019-2029
Table New Zealand hair care products market share (%), por empresas, 2019-2023
Chart New Zealand hair care products market, por empresas, 2023
Table New Zealand hair care products market share (%), por marcas, 2019-2023
Chart New Zealand hair care products market, por marcas, 2023
Table New Zealand – población (millones) y pronóstico
Table New Zealand – índice de precios al consumidor (IPC) y pronóstico
Table New Zealand – Producto interno bruto y pronóstico
Table New Zealand hair care products market: gastar como una proporción del PIB (%)
Table New Zealand hair care products market: consumo per cápita (población)