The deodorants market in Kenya is likely to register a CAGR of over 7.2% with an incremental growth of USD 19.9 million during the forecast period 2024-2029. The Kenya deodorants market is significantly influenced by increasing urbanization and evolving consumer preferences towards personal hygiene. As urban areas expand, there is a heightened emphasis on personal grooming and cleanliness, driving greater demand for deodorants. The rising disposable incomes among Kenya consumers further supports this trend, enabling them to spend more on premium and diverse deodorant products.
Another key factor is the growing trend of health and wellness consciousness. Kenya consumers are increasingly seeking products with natural and organic ingredients, reflecting a broader shift towards safer and more environmentally friendly personal care options. This growing preference for health-centric products is prompting manufacturers to innovate and offer deodorants that cater to these evolving consumer demands. Además, the expansion of e-commerce and modern retail channels enhances accessibility and choice, further fueling market growth.
The report offers a comprehensive evaluation of the Kenya deodorants market, Presentar datos cruciales sobre el tamaño del mercado histórico, patrones de crecimiento, y proyecciones futuras. Proporciona un desglose exhaustivo de los segmentos y sub-segmentos del mercado, with a focus on key variables such as product, fijación de precios, gender, material de embalaje, y canal de distribución. This comprehensive evaluation aids in identifying the growth potential within the deodorants industry.
Segmentación de mercado
The deodorants market in Kenya is classified into the following segments:
Producto: roll-ons, sprays, sticks, otros
Fijación de precios: masa, de primera calidad
Gender: men’s, women’s, unisex
Material de embalaje: embalaje flexible, vaso, metal, plástico rígido, otros
Canal de distribución: supermercados e hipermercados, Pequeñas tiendas de comestibles, tiendas de salud y belleza, Venta directa, comercio electrónico, otros
The Kenya deodorants market is segmented on the basis of product, fijación de precios, gender, material de embalaje, y canal de distribución. Basado en el producto, the deodorants market in Kenya is categorized into roll-ons, sprays, sticks, y otros. Sobre la base de los precios, the deodorants market in Kenya has been segmented into mass, y prima. By gender, the deodorants market in Kenya has been segmented into men’s, women’s, and unisex. Based upon packaging material, the deodorants market in Kenya is also categorized into flexible packaging, vaso, metal, plástico rígido, y otros. On the basis of distribution channel, the deodorants market in Kenya has been segmented into supermarkets and hypermarkets, Pequeñas tiendas de comestibles, tiendas de salud y belleza, Venta directa, comercio electrónico, y otros.
Panorama competitivo
The Kenya deodorants market is highly competitive. The competitive landscape of the industry has also been examined along with the profiles of the key players Beiersdorf AG, Unilever plc, Henkel AG & Co. KGAA, Rasasi Perfumes Industry LLC, PZ Cussons Plc, L’Oreal S.A., Buyline Industries Ltd., El procter & Compañía de apuestas (PAG&GRAMO), Bausch Health Companies Inc., The Thriving Brands Company.
The report presents a detailed analysis of the Kenya deodorants market, focusing on the performance of major companies between 2019 and 2023. The data offers valuable insights into market share fluctuations, identifying established leaders and the ascent of new entrants. Such information provides companies with the tools needed to enhance their strategic positioning and remain competitive, even as market conditions evolve.
¿Por qué comprar este informe??
Obtain precise statistical data and forecasts for the Kenya deodorants market.
Desarrollar estrategias específicas de la región y establecer prioridades estratégicas basadas en análisis de datos localizados.
Gain deep insights into the dynamics of the Kenya deodorants market.
Identificar oportunidades de inversión de alto potencial dirigiendo sectores de crecimiento y tendencias emergentes.
Anticipate the future trajectory of the Kenya deodorants market with informed projections.
Evaluar el panorama competitivo para determinar el momento ideal para capitalizar las oportunidades de mercado.
Tabla de contenido
TABLA DE CONTENIDO
Hallazgos clave
Alcance de informes
Metodología de investigación
Market overviewKenya deodorants market – análisis de productos
Kenya deodorants market – análisis de precios
Kenya deodorants market – gender analysis
Kenya deodorants market – Análisis de material de embalaje
Kenya deodorants market – análisis del canal de distribución
Jugadores clave y cuota de mercado
– Beiersdorf AG
– Unilever plc
– Henkel AG & Co. KGAA
– Rasasi Perfumes Industry LLC
– PZ Cussons Plc
…
Datos y pronósticos macroeconómicos
Descargo de responsabilidad
Figuras y mesas
Table Kenya deodorants market 2019-2029
Chart Kenya deodorants market, crecimiento neto, 2019-2029
Chart Kenya deodorants market, tasas de crecimiento, 2019-2029
Table Kenya deodorants market by product, 2019-2029
Chart Kenya deodorants market by product, CAGR histórico y pronóstico, 2019-2029
Chart Kenya deodorants market by product, 2019-2029
Table Kenya deodorants market by pricing, 2019-2029
Chart Kenya deodorants market by pricing, CAGR histórico y pronóstico, 2019-2029
Chart Kenya deodorants market by pricing, 2019-2029
Table Kenya deodorants market by gender, 2019-2029
Chart Kenya deodorants market by gender, CAGR histórico y pronóstico, 2019-2029
Chart Kenya deodorants market by gender, 2019-2029
Table Kenya deodorants market by packaging material, 2019-2029
Chart Kenya deodorants market by packaging material, CAGR histórico y pronóstico, 2019-2029
Chart Kenya deodorants market by packaging material, 2019-2029
Table Kenya deodorants market by distribution channel, 2019-2029
Chart Kenya deodorants market by distribution channel, CAGR histórico y pronóstico, 2019-2029
Chart Kenya deodorants market by distribution channel, 2019-2029
Table Kenya deodorants market share (%), por empresas, 2019-2023
Chart Kenya deodorants market, por empresas, 2023
Table Kenya deodorants market share (%), por marcas, 2019-2023
Chart Kenya deodorants market, por marcas, 2023
Table Kenya – población (millones) y pronóstico
Table Kenya – índice de precios al consumidor (IPC) y pronóstico
Table Kenya – Producto interno bruto y pronóstico
Table Kenya deodorants market: gastar como una proporción del PIB (%)
Table Kenya deodorants market: consumo per cápita (población)