Uruguay’s coffee market is expected to add USD 50.7 million in value between 2025 y 2030, expandiéndose a una CAGR de 6.2%, as consumption gradually shifts from tradition to diversification. Coffee is increasingly positioned as a lifestyle beverage rather than a purely functional drink, supported by the steady expansion of café culture and rising consumer interest in higher-quality offerings. While coffee remains less culturally entrenched than yerba maté, its relatively low penetration leaves meaningful headroom for growth, particularly among younger and urban consumers who are incorporating coffee into more modern daily routines.
Premiumisation is a central theme shaping the market’s trajectory. Middle- and higher-income consumers are showing a greater willingness to pay for improved taste profiles, perceived quality and convenience, reducing the primacy of price in purchasing decisions. This is reflected in a gradual shift toward premium blends, refined brewing methods and more experiential consumption occasions. Fresh ground coffee pods stand out as one of the fastest-growing segments, benefiting from their ease of use, consistent quality and rising household penetration of capsule machines. The widening availability of third-party compatible pods, including international brands, has further lowered barriers to adoption and broadened consumer choice.
Cost pressures, sin embargo, are emerging as a key constraint. Global green coffee prices have risen sharply due to climate-related disruptions, including droughts, irregular rainfall and crop losses in major producing regions. These increases are being passed through to retail prices, compressing manufacturer margins and raising the risk of demand resistance among more price-sensitive consumers. While consumption has so far proven resilient, sustained price inflation could weigh on mainstream volumes over the medium term.
Structural and cultural factors continue to temper the pace of expansion. Yerba maté remains the dominant hot beverage in Uruguay, deeply embedded in social and daily life, and displacing entrenched habits requires sustained investment in consumer education and marketing. Compared with neighbouring markets, Uruguay’s coffee sector remains underdeveloped, underscoring both its growth potential and the ongoing need to build familiarity, relevance and routine consumption around coffee as a complementary, rather than substitutive, choice.
This data-centric report offers a comprehensive overview of the coffee market in Uruguay. Actualizado en 2025, it delivers detailed historical data from 2020 onward and forward-looking projections through 2030. The report enables users to understand market dynamics, evaluate segment performance, and assess future opportunities with confidence.
¿Qué hay dentro del informe?
Cifras anuales del tamaño del mercado expresadas en (Toneladas/USD), abarcando 2020 a 2030. El conjunto de datos incluye datos históricos y pronósticos., junto con cálculos de CAGR para períodos históricos y proyectados.
Segmentación del mercado
The Uruguay coffee market is categorized into the following segments:
tipo de producto - p.ej., coffee capsules and pods, ground coffee, instant coffee (instant coffee mixes, standard instant coffee), whole beans
Canal de distribución - p.ej., bares y HoReCa, comercio electrónico, patios, hipermercados, pequeñas tiendas de comestibles, supermercados, vending, otros
Macroeconómico & Indicadores demográficos
El contexto de apoyo incluye:
Población total
Índice de precios al consumidor (IPC)
Producto Interno Bruto (PIB)
Consumo per cápita
Gasto del consumidor como porcentaje del PIB
Estas variables mejoran la comprensión del potencial de consumo y las tendencias macroeconómicas que afectan al mercado..
Panorama competitivo: Análisis de cuota de mercado
The study outlines the distribution of market share among key players in the coffee industry in Uruguay, Ofreciendo visibilidad sobre el dominio de la marca y el liderazgo del mercado.. Los principales participantes incluyen: Cabrales S.A., Cafes La Virginia S.A., CASTERA HNOS. S.A., Cia Cacique de Cafe Soluvel, Cia Iguacu de Cafe Soluvel, EL PALACIO DEL CAFE S.A., EL TRIGAL S.A., Grupo Nutresa S.A., Illycaffe S.p.A., INDUSTRIAS BAHIA S.A., Luigi Lavazza S.p.A., Nestle S.A., Saint Hnos S.A., etc..
Market share data is presented for top-performing companies in the overall coffee sector, as well as for individual segments such as coffee, fresh coffee and instant coffee, enabling a granular view of competitive dynamics.
Análisis de participación de mercado cubierto en el informe.:
Uruguay coffee market share
Uruguay fresh coffee market share
Uruguay instant coffee market share
Por qué elegir este informe?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Si eres un inversor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Los entregables incluyen
Informe PDF estructurado profesionalmente
Libro de datos EXCEL completo con cifras año por año y segmentación multidimensional de 2020 a 2030
Tabla de contenido
TABLA DE CONTENIDO
Segmentación del mercado
Descripción general del mercado
Uruguay Coffee Market – Análisis de tipo de producto
Uruguay Coffee Market – Análisis del canal de distribución
Company/Brand Shares Analysis
Cabrales S.A.
Cafes La Virginia S.A.
CASTERA HNOS. S.A..
Cia Cacique de Cafe Soluvel
Cia Iguacu de Cafe Soluvel
…
Datos y pronósticos macroeconómicos
Metodología de la investigación
Descargo de responsabilidad
FIGURAS Y TABLAS
Table Uruguay Coffee Market Size 2020-2030
Chart Uruguay Coffee Market, Crecimiento neto, 2020-2030
Chart Uruguay Coffee Market, Tasas de crecimiento, 2020-2030
Table Uruguay Coffee Market by Product Type, 2020-2030
Chart Uruguay Coffee Market by Product Type, CAGR histórico y pronóstico, 2020-2030
Chart Uruguay Coffee Market by Product Type, 2020-2030
Table Uruguay Coffee Market by Distribution Channel, 2020-2030
Chart Uruguay Coffee Market by Distribution Channel, CAGR histórico y pronóstico, 2020-2030
Chart Uruguay Coffee Market by Distribution Channel, 2020-2030
Table Uruguay Coffee Market Share (%), por empresas, 2020-2025
Chart Uruguay Coffee Market, por empresas, 2025
Table Uruguay Coffee Market Share (%), por marcas, 2020-2025
Chart Uruguay Coffee Market, por marcas, 2025
Table Uruguay – Población (Millones) y pronóstico
Table Uruguay – Índice de precios al consumidor (IPC) y pronóstico
Table Uruguay – Producto Interno Bruto y Pronóstico
Table Uruguay Coffee Market: Gasto como proporción del PIB (%)
Table Uruguay Coffee Market: Consumo per cápita (Población)
Empresas mencionadas
This report profiles the following Uruguay Coffee companies:
Cabrales S.A.
Cafes La Virginia S.A.
CASTERA HNOS. S.A..
Cia Cacique de Cafe Soluvel
Cia Iguacu de Cafe Soluvel
EL PALACIO DEL CAFE S.A.
EL TRIGAL S.A.
Grupo Nutresa S.A..
Illycaffe S.p.A.
INDUSTRIAS BAHIA S.A.
Luigi Lavazza S.p.A.
Nestle S.A.
Saint Hnos S.A.