Tanzania coffee sales are projected to increase by USD 54.6 million between 2025 y 2030, reflejando una tasa de crecimiento anual compuesta de 6.5%. Expansion is supported by steady demographic growth and accelerating urbanisation, which are broadening the consumer base and reinforcing habitual hot beverage consumption. Affordable pricing and wide availability continue to anchor demand across income tiers, ensuring that hot beverages retain a central position in both rural and urban households. Volume growth remains closely linked to population dynamics, while incremental value gains are gradually emerging through format diversification.
Mainstream black coffee formats continue to dominate, particularly in lower-income segments where loose and minimally packaged products remain prevalent due to cost considerations. Sin embargo, the expansion of the urban middle class is fostering rising demand for packaged and more premium-positioned offerings, including convenient single-serve and branded variants. As Tanzania is also a significant producer, domestic consumption still accounts for a relatively modest share of total output, prompting renewed emphasis on stimulating local uptake as a means of mitigating export concentration risk. Culturally embedded preparation styles reinforce consumption frequency and embed the category firmly within household and social rituals.
Al mismo tiempo, product segmentation is gradually widening. Health-oriented and differentiated variants are gaining traction among urban, higher-income and female consumers, supported by growing awareness around wellness and weight management. Sin embargo, the pace of premium penetration is moderated by enduring price sensitivity and entrenched preferences for basic loose formats in rural areas. This results in a layered market structure where mass-market demand coexists with emerging niche segments.
Competitive dynamics are largely shaped by domestic manufacturers, which benefit from established brand equity and extensive distribution reach. Imported brands face constraints related to pricing and channel coverage, limiting their expansion potential. Distribution remains centred on neighbourhood retail outlets that cater to frequent, small-value purchases, while modern supermarkets are increasing their relevance for packaged and higher-value products. E-commerce penetration remains modest overall but is rising steadily among urban professionals. Over the medium term, Tanzania’s market is expected to continue evolving from a foundation of entrenched consumption toward gradual upgrading in packaging, premiumisation and health positioning, even as competition from alternative beverages tempers the speed of structural transformation.
This structured market report presents a detailed view of the coffee industry in Tanzania. Actualizado en 2025, it compiles historical market data from 2020 onward and offers projections through 2030. El informe está diseñado para usuarios de datos que buscan un dimensionamiento preciso del mercado., segmentación, y análisis de pronóstico.
¿Qué hay dentro del informe?
Cifras anuales del tamaño del mercado expresadas en (Toneladas/USD), abarcando 2020 a 2030. El conjunto de datos incluye datos históricos y pronósticos., junto con cálculos de CAGR para períodos históricos y proyectados.
Segmentación del mercado
The segmentation of the Tanzania coffee market is outlined below:
tipo de producto - p.ej., cafe molido, café instantáneo, frijoles enteros
Canal de distribución - p.ej., bares y HoReCa, patios, hipermercados, pequeñas tiendas de comestibles, supermercados, otros
Macroeconómico & Indicadores demográficos
El contexto de apoyo incluye:
Población total
Índice de precios al consumidor (IPC)
Producto Interno Bruto (PIB)
Consumo per cápita
Gasto del consumidor como porcentaje del PIB
Estas variables mejoran la comprensión del potencial de consumo y las tendencias macroeconómicas que afectan al mercado..
Panorama competitivo: Análisis de cuota de mercado
Updated market share data for major industry players in Tanzania coffee market is included in the report, proporcionando una instantánea de la alineación competitiva actual. Los jugadores clave cubiertos incluyen: Afri Tea and Coffee Blenders (1963) Limitado., do. Dorman Ltd., Chai Bora Limited, Nestlé S.A., Tanganyika Instant Coffee Public Limited Company (TANICA PLC), etc..
Esta sección ayuda a las partes interesadas a evaluar la concentración del mercado., identificar oportunidades de asociación, y realizar un seguimiento de los cambios en el liderazgo.
Por qué elegir este informe?
Diseñado como un conciso, instantánea del mercado rica en datos, Este informe es ideal para las partes interesadas que buscan información oportuna., confiable, y conocimientos estratégicos. Si eres un inversor, operador, consultor, o proveedor, la estructura basada en datos respalda la confianza, toma de decisiones basada en evidencia.
Solicite una muestra redactada para obtener una vista previa de la estructura de datos y la calidad de la presentación antes de la compra..
Los entregables incluyen
Informe PDF estructurado profesionalmente
Libro de datos EXCEL completo con cifras año por año y segmentación multidimensional de 2020 a 2030
Tabla de contenido
TABLA DE CONTENIDO
Segmentación del mercado
Descripción general del mercado
Tanzania Coffee Market – Análisis de tipo de producto
Tanzania Coffee Market – Análisis del canal de distribución
Análisis de acciones de empresa/marca
Afri Tea and Coffee Blenders (1963) Limitado.
do. Dorman Ltd.
Chai Bora Limited
Nestlé S.A..
Tanganyika Instant Coffee Public Limited Company (TANICA PLC)
…
Datos y pronósticos macroeconómicos
Metodología de la investigación
Descargo de responsabilidad
FIGURAS Y TABLAS
Table Tanzania Coffee Market Size 2020-2030
Chart Tanzania Coffee Market, Crecimiento neto, 2020-2030
Chart Tanzania Coffee Market, Tasas de crecimiento, 2020-2030
Table Tanzania Coffee Market by Product Type, 2020-2030
Chart Tanzania Coffee Market by Product Type, CAGR histórico y pronóstico, 2020-2030
Chart Tanzania Coffee Market by Product Type, 2020-2030
Table Tanzania Coffee Market by Distribution Channel, 2020-2030
Chart Tanzania Coffee Market by Distribution Channel, CAGR histórico y pronóstico, 2020-2030
Chart Tanzania Coffee Market by Distribution Channel, 2020-2030
Table Tanzania Coffee Market Share (%), por empresas, 2020-2025
Chart Tanzania Coffee Market, por empresas, 2025
Table Tanzania Coffee Market Share (%), por marcas, 2020-2025
Chart Tanzania Coffee Market, por marcas, 2025
Table Tanzania – Población (Millones) y pronóstico
Table Tanzania – Índice de precios al consumidor (IPC) y pronóstico
Table Tanzania – Producto Interno Bruto y Pronóstico
Table Tanzania Coffee Market: Gasto como proporción del PIB (%)
Table Tanzania Coffee Market: Consumo per cápita (Población)
Empresas mencionadas
This report profiles the following Tanzania Coffee companies:
Afri Tea and Coffee Blenders (1963) Limitado.
do. Dorman Ltd.
Chai Bora Limited
Nestlé S.A..
Tanganyika Instant Coffee Public Limited Company (TANICA PLC)