The Switzerland tea market is projected to expand by USD 42.1 million between 2025 Und 2030, advancing at a compound annual growth rate of 4.8%. Unlike several neighbouring mature markets, both retail value and volume are set to rise in tandem, reflecting structurally supported demand rather than purely price-led expansion. Unter dieser Schlagzeile liegt Wachstum, Jedoch, the category is undergoing a marked internal rebalancing, with consumption steadily shifting away from traditional black tea toward more health-oriented and differentiated segments.
Fruit and herbal infusions, alongside a range of speciality teas, are gaining prominence as tea becomes increasingly embedded in daily self-care and wellbeing routines. Products positioned around antioxidant benefits, relaxation and sleep support, immune resilience and beauty-related claims are broadening the functional scope of the category. Matcha, white tea and rooibos are benefiting from greater exposure through foodservice channels and social media influence, with consumers seeking to replicate premium preparation experiences at home. Green tea continues to enjoy support as a perceived lower-caffeine alternative, aligning with efforts to moderate stimulant intake without abandoning ritualised hot beverage occasions.
Looking ahead, growth is expected to remain closely tied to consumers’ focus on quality of life and reduced caffeine consumption. Functionally enhanced propositions are likely to evolve further toward quasi-nutritional positioning, blurring boundaries with dietary supplements. At the same time, technological advances in cultivation, processing and traceability are set to strengthen quality assurance and supply chain transparency, responding to heightened expectations around fair trade, sustainability and ethical sourcing. While private-label ranges exert some pressure on average prices through competitive positioning and broad organic assortments, they also contribute to the mainstreaming of health and sustainability standards across the market.
Supermarkets retain a dominant role, supported by extensive private-label portfolios and one-stop shopping convenience, while discount retailers are gradually increasing share amid rising price sensitivity. Petrol station retail is also benefiting from convenience-driven consumption patterns. Overall, the Swiss tea market is evolving from a conventional beverage category into a mature, value-oriented segment defined by health functionality, lifestyle expression and an elevated emphasis on quality and responsible sourcing.
This publication provides a data-intensive overview of the tea market in Switzerland, updated as of 2025. Spanning a decade of analysis from 2020 through 2030, the report supports evidence-based evaluations of market evolution, category shifts, and macro-level influences.
What’s Inside the Report
Annual market size figures expressed in (Tons/USD), spanning 2020 Zu 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Marktsegmentierung
The segmentation of the Switzerland tea market is outlined below:
Produkttyp – e.g., black tea, fruit and herbal tea, green tea, instant tea, andere, RTD tea
Type – e.g., conventional, organic
Packaging type – e.g., flexible packaging, metal cans, paper containers
Vertriebskanal – e.g., bars and HoReCa, Convenience-Stores, Discounter, E-Commerce, Hypermärkte, kleine Lebensmittelgeschäfte, Supermärkte, andere
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (VPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Wettbewerbslandschaft: Market Share Analysis
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the tea market in Switzerland, highlighting dominant firms and brand-level movements. Companies profiled include: Associated British Foods plc, East West Tea Company, LLC, Ecotone, Grupo Uriach, Laurens Spethmann Holding AG & Co. KG, Lipton Teas and Infusions, Morga AG, Narimpex AG, Ricola Ltd., Tata Consumer Products Ltd., Teekanne GmbH & CO. kg, etc.
This report provides market share data for leading players in the overall tea market, as well as in key segments including tea, black tea, loose black tea, black tea bags, fruit and herbal tea, green tea, instant tea, other tea and RTD tea.
Market share analysis covered in the report:
Switzerland tea market share
Switzerland black tea market share
Switzerland loose black tea market share
Switzerland black tea bags market share
Switzerland fruit and herbal tea market share
Switzerland green tea market share
Switzerland instant tea market share
Switzerland other tea market share
Switzerland RTD tea market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 Zu 2030
Inhaltsverzeichnis
INHALTSVERZEICHNIS
Marktsegmentierung
Marktübersicht
Schweizer Teemarkt – Produkttypanalyse
Schweizer Teemarkt – Type Analysis
Schweizer Teemarkt – Packaging Type Analysis
Schweizer Teemarkt – Vertriebskanalanalyse
Company/Brand Shares Analysis
Associated British Foods plc
East West Tea Company, LLC
Ecotone
Grupo Uriach
Laurens Spethmann Holding AG & Co. KG
…
Makroökonomische Daten und Prognosen
Forschungsmethodik
Haftungsausschluss
ABBILDUNGEN UND TABELLEN
Table Switzerland Tea Market Size 2020-2030
Chart Switzerland Tea Market, Nettowachstum, 2020-2030
Chart Switzerland Tea Market, Wachstumsraten, 2020-2030
Table Switzerland Tea Market by Product Type, 2020-2030
Chart Switzerland Tea Market by Product Type, CAGR historisch und prognostiziert, 2020-2030
Chart Switzerland Tea Market by Product Type, 2020-2030
Table Switzerland Tea Market by Type, 2020-2030
Chart Switzerland Tea Market by Type, CAGR historisch und prognostiziert, 2020-2030
Chart Switzerland Tea Market by Type, 2020-2030
Table Switzerland Tea Market by Packaging Type, 2020-2030
Chart Switzerland Tea Market by Packaging Type, CAGR historisch und prognostiziert, 2020-2030
Chart Switzerland Tea Market by Packaging Type, 2020-2030
Table Switzerland Tea Market by Distribution Channel, 2020-2030
Chart Switzerland Tea Market by Distribution Channel, CAGR historisch und prognostiziert, 2020-2030
Chart Switzerland Tea Market by Distribution Channel, 2020-2030
Table Switzerland Tea Market Share (%), by Companies, 2020-2025
Chart Switzerland Tea Market, by Companies, 2025
Table Switzerland Tea Market Share (%), by Brands, 2020-2025
Chart Switzerland Tea Market, by Brands, 2025
Tisch Schweiz – Bevölkerung (Millionen) und Prognose
Tisch Schweiz – Verbraucherpreisindex (VPI) und Prognose
Tisch Schweiz – Bruttoinlandsprodukt und Prognose
Table Switzerland Tea Market: Ausgaben als Anteil des BIP (%)
Table Switzerland Tea Market: Verbrauch pro Kopf (Bevölkerung)
Erwähnte Unternehmen
Key industry players examined in this Switzerland Tea market analysis comprise:
Associated British Foods plc
East West Tea Company, LLC
Ecotone
Grupo Uriach
Laurens Spethmann Holding AG & Co. KG
Lipton Teas and Infusions
Morga AG
Narimpex AG
Ricola Ltd.
Tata Consumer Products Ltd.
Teekanne GmbH & CO. kg