Im Zeitraum 2025–2030, the Georgia tea market is projected to add USD 3.8 Millionen im Wert, expandiert mit einer CAGR von 2.68%. The category is characterised by steady, if measured, growth in both volume and value terms, underpinned by rising health awareness and a gradual strengthening of domestic production capabilities. Tea continues to be perceived as a beneficial daily hot beverage, with demand increasingly skewed toward fruit and herbal infusions positioned as low- or caffeine-free alternatives, reflecting a broader shift toward moderated caffeine intake and functional wellbeing.
At the same time, local producers are accelerating their transition toward organic cultivation and more sustainable practices. Through industry coordination and certification initiatives, domestic players are working to enhance quality standards and reinforce a “local, natural and environmentally responsible” value proposition. This structural upgrade is reshaping consumer perceptions of locally produced tea and incrementally improving its competitive standing against imports. Traditional black tea retains a stable consumption base, but its share is gradually exposed to pressure from green tea, white tea and other emerging subcategories that align more closely with health-oriented narratives.
Innovation is increasingly centred on functional extensions, with product lines exploring themes such as energy management, digestive support and immune reinforcement. Jedoch, in a price-sensitive environment, these higher value-added offerings remain largely confined to niche segments in the near term. Retailers and manufacturers alike are required to balance assortment expansion with affordability, relying on promotional activity and tiered product architectures to preserve core demand while cautiously premiumising the mix.
Distribution dynamics further shape market evolution. Convenience formats, supported by dense store networks and high-frequency, small-basket purchasing habits, serve as the primary sales channel. Modern retail chains are intensifying their presence, heightening competitive pressure and broadening product visibility. Although online sales remain relatively small in absolute terms, growth is comparatively rapid, aided by improving delivery infrastructure and platform-led innovation, signalling a gradual shift toward more immediate and digitally enabled consumption occasions. Overall, health-led functionalisation, organic repositioning of domestic supply and channel modernisation form the principal pillars sustaining Georgia’s tea market expansion.
Backed by updated 2025 data, this market report captures key trends, market shifts, and growth expectations within the tea sector in Georgia. With a historical lens from 2020 onward and forward projections to 2030, the report helps stakeholders understand where value is being created – and where the next wave of opportunity lies.
What’s Inside the Report
Annual market size figures expressed in (Tons/USD), spanning 2020 Zu 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Marktsegmentierung
The Georgia tea market is structured as follows:
Produkttyp – z.B., black tea, fruit and herbal tea, green tea, instant tea, RTD tea
Typ – z.B., conventional, organic
Vertriebskanal – z.B., Bars und HoReCa, Convenience-Stores, E-Commerce, Vorplätze, Hypermärkte, kleine Lebensmittelgeschäfte, Supermärkte, andere
Makroökonomisch & Demografische Indikatoren
Zusätzlich zu den Kernmarktdaten, Der Bericht enthält wichtige sozioökonomische Indikatoren, die einen wesentlichen Kontext für die Interpretation der Marktdynamik liefern. Dazu gehören Bevölkerungstrends, der Verbraucherpreisindex (VPI), Bruttoinlandsprodukt (BIP), Pro-Kopf-Verbrauch (ausgedrückt in USD), und Verbraucherausgaben als Prozentsatz des BIP. Zusammen, Diese Kennzahlen bieten einen makroökonomischen Hintergrund, der die strategische Relevanz der Marktgrößenzahlen erhöht, Unterstützung der Stakeholder bei der besseren Einschätzung des Nachfragepotenzials und der langfristigen Wachstumschancen.
Wettbewerbslandschaft: Marktanteilsanalyse
The report provides an overview of market share among leading firms in the tea sector in Georgia, reflecting a mix of established brands and emerging competitors. Zu den profilierten Unternehmen gehören:: Agrofirm Kobuleti, Ahmad Tea Ltd., Associated British Foods plc, Azersun Holding MMC, Geoplant Ltd, Greenfield Tea Ltd., Lipton Tees und Aufgüsse, Milmartea Ltd., Orimi Trade OOO, Regency Teas (Pvt) Ltd., Riston Teas Pvt Ltd, Tkibuli Tea Ltd., usw.
This report provides market share data for leading players in the overall tea market, as well as in key segments including tea, black tea, fruit and herbal tea, green tea, instant tea and RTD tea.
Die im Bericht behandelte Marktanteilsanalyse:
Georgia tea market share
Georgia black tea market share
Georgia fruit and herbal tea market share
Georgia green tea market share
Georgia instant tea market share
Georgia RTD tea market share
Warum diesen Bericht wählen??
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
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Zu den Leistungen gehören:
Professionell strukturierter PDF-Bericht
Vollständiges Excel-Datenbuch mit Jahreszahlen und mehrdimensionaler Segmentierung von 2020 Zu 2030
Inhaltsverzeichnis
INHALTSVERZEICHNIS
Marktsegmentierung
Marktübersicht
Georgia Tea Market – Produkttypanalyse
Georgia Tea Market – Typanalyse
Georgia Tea Market – Vertriebskanalanalyse
Analyse der Unternehmens-/Markenanteile
Agrofirm Kobuleti
Ahmad Tea Ltd.
Associated British Foods plc
Azersun Holding MMC
Geoplant Ltd
…
Makroökonomische Daten und Prognosen
Forschungsmethodik
Haftungsausschluss
ABBILDUNGEN UND TABELLEN
Table Georgia Tea Market Size 2020-2030
Chart Georgia Tea Market, Nettowachstum, 2020-2030
Chart Georgia Tea Market, Wachstumsraten, 2020-2030
Table Georgia Tea Market by Product Type, 2020-2030
Chart Georgia Tea Market by Product Type, CAGR historisch und prognostiziert, 2020-2030
Chart Georgia Tea Market by Product Type, 2020-2030
Table Georgia Tea Market by Type, 2020-2030
Chart Georgia Tea Market by Type, CAGR historisch und prognostiziert, 2020-2030
Chart Georgia Tea Market by Type, 2020-2030
Table Georgia Tea Market by Distribution Channel, 2020-2030
Chart Georgia Tea Market by Distribution Channel, CAGR historisch und prognostiziert, 2020-2030
Chart Georgia Tea Market by Distribution Channel, 2020-2030
Table Georgia Tea Market Share (%), von Unternehmen, 2020-2025
Chart Georgia Tea Market, von Unternehmen, 2025
Table Georgia Tea Market Share (%), von Marken, 2020-2025
Chart Georgia Tea Market, von Marken, 2025
Table Georgia – Bevölkerung (Millionen) und Prognose
Table Georgia – Verbraucherpreisindex (VPI) und Prognose
Table Georgia – Bruttoinlandsprodukt und Prognose
Table Georgia Tea Market: Ausgaben als Anteil des BIP (%)
Table Georgia Tea Market: Verbrauch pro Kopf (Bevölkerung)
Erwähnte Unternehmen
Key industry players examined in this Georgia Tea market analysis comprise:
Agrofirm Kobuleti
Ahmad Tea Ltd.
Associated British Foods plc
Azersun Holding MMC
Geoplant Ltd
Greenfield Tea Ltd.
Lipton Tees und Aufgüsse
Milmartea Ltd.
Orimi Trade OOO
Regency Teas (Pvt) Ltd.
Riston Teas Pvt Ltd
Tkibuli Tea Ltd.