Brazil’s sun care products market is forecast to reach USD 1,798.2 Millionen von 2030, expanding at a projected compound annual growth rate of 9%, underscoring sustained structural momentum in the category. Growth is increasingly anchored in the integration of sun protection into daily facial care routines rather than seasonal or occasion-driven usage. As awareness of long-term skin health deepens, consumers are incorporating facial sunscreen as a foundational step in skincare, positioning the segment at the intersection of dermatological prevention and beauty enhancement. The influence of Asian beauty trends has accelerated this shift, reinforcing demand for lightweight, fluid textures that blur the boundary between sunscreen and cosmetic skincare.
Premiumisation and product differentiation are reshaping the competitive landscape. Brands are elevating formulations through the inclusion of functional ingredients such as niacinamide, aligning sun care with broader claims around tone correction, barrier support and anti-ageing benefits. At the same time, format innovation has become central to capturing share in Brazil’s hot and humid climate. Fast-drying, non-greasy textures are prioritised to address consumer sensitivity to shine and clogged pores, while sunscreen sticks have emerged as a notable growth vector. Their portability, hygienic application and precision appeal to time-pressed urban consumers and travellers, supporting incremental usage occasions throughout the day.
Despite robust demand fundamentals, cost pressures present a moderating risk. Input materials and packaging components priced in US dollars remain exposed to global trade and tax uncertainties, while exchange-rate volatility can translate into retail price adjustments. Elevated import costs may compress margins or prompt selective price increases, potentially shifting part of demand toward more affordable alternatives. This dynamic introduces periodic elasticity into a category otherwise characterised by strong health-led purchasing intent.
Adapting formulations to local climatic and dermatological conditions remains an ongoing industry challenge. Brazil’s high temperatures and humidity intensify consumer aversion to heavy or oily finishes, and concerns over blackheads and skin congestion persist. Although formulation technology continues to advance, achieving optimal climate compatibility without compromising sensory appeal or efficacy requires sustained investment in research and development. Over the medium term, brands that reconcile performance, comfort and price accessibility are likely to consolidate competitive advantage in an increasingly sophisticated market.
The report offers a comprehensive analysis of the Brazil sun care products market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product type, price range, consumer group, packaging type and distribution channel, highlighting key drivers, challenges, and opportunities shaping the industry.
Report Highlights
The report delivers detailed market sizing from 2020 Zu 2030, with metrics reported in (Liters/BRL/USD). It includes historical data, forecasts through 2030, and corresponding CAGR metrics. The dataset covers segmentation by product type, price range, consumer group, packaging type and distribution channel. Through comparative growth analysis, the report identifies outperforming segments and provides a quantitative foundation for prioritizing strategic initiatives.
Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 onward. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Marktsegmentierung
The following outlines the segmentation of the Brazil sun care products market:
Produkttyp – e.g., after-sun care, self-tanning, sun protection
Price range – e.g., prestige product, mass product
Consumer group – e.g., adult, children and babies
Verpackungsart – e.g., flexible Verpackung, glass bottles, paper containers, plastic bottles, andere
Vertriebskanal – e.g., Convenience-Stores, Supermärkte und Verbrauchermärkte, kleine Lebensmittelgeschäfte, Gesundheits- und Schönheitsgeschäfte, direct selling, E-Commerce, andere
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (VPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Wettbewerbslandschaft: Market Share Analysis
Market share insights presented in this report illustrate the evolving competitive landscape of the sun care products sector in Brazil, with data on top-performing brands and consolidation trends. Key market participants include: Ache Laboratorios Farmaceuticos S.A., Beiersdorf AG, Beleze & Oliveira – Comercio de Cosmeticos LTDA, Coty Inc., Edgewell Personal Care Brands LLC, Grupo Boticario, Haleon plc, Hypera S.A., ISDIN. S.A., Kenvue Inc., L’Oreal S.A., NAOS SAS, Natura & Co, Pierre Fabre S.A., RoC Opco LLC, etc.
The report includes detailed market share analysis for major competitors across the total sun care products market, alongside segment-level insights covering sun care products, adult sun care products, after-sun care, self-tanning, sun protection products and children and babies sun care products.
Market share analysis covered in the report:
Brazil sun care products market share
Brazil adult sun care products market share
Brazil after-sun care market share
Brazil self-tanning market share
Brazil sun protection products market share
Brazil children and babies sun care products market share
Why Choose This Report?
Access accurate and up-to-date market size data for the Brazil sun care products sector.
Obtain granular insights across key segments, including product type, price range, consumer group, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 Zu 2030
Inhaltsverzeichnis
INHALTSVERZEICHNIS
Wichtigste Erkenntnisse
Marktsegmentierung
Marktübersicht
Brazil Sun Care Products Market – Produkttypanalyse
Brazil Sun Care Products Market – Price Range Analysis
Brazil Sun Care Products Market – Consumer Group Analysis
Brazil Sun Care Products Market – Analyse des Verpackungstyps
Brazil Sun Care Products Market – Vertriebskanalanalyse
Company/Brand Shares Analysis
Ache Laboratorios Farmaceuticos S.A.
Beiersdorf AG
Beleze & Oliveira – Comercio de Cosmeticos LTDA
Coty Inc.
Edgewell Personal Care Brands LLC
…
Makroökonomische Daten und Prognosen
Forschungsmethodik
Haftungsausschluss
ABBILDUNGEN UND TABELLEN
Table Brazil Sun Care Products Market Size 2020-2030
Chart Brazil Sun Care Products Market, Nettowachstum, 2020-2030
Chart Brazil Sun Care Products Market, Wachstumsraten, 2020-2030
Table Brazil Sun Care Products Market by Product Type, 2020-2030
Chart Brazil Sun Care Products Market by Product Type, CAGR historisch und prognostiziert, 2020-2030
Chart Brazil Sun Care Products Market by Product Type, 2020-2030
Table Brazil Sun Care Products Market by Price Range, 2020-2030
Chart Brazil Sun Care Products Market by Price Range, CAGR historisch und prognostiziert, 2020-2030
Chart Brazil Sun Care Products Market by Price Range, 2020-2030
Table Brazil Sun Care Products Market by Consumer Group, 2020-2030
Chart Brazil Sun Care Products Market by Consumer Group, CAGR historisch und prognostiziert, 2020-2030
Chart Brazil Sun Care Products Market by Consumer Group, 2020-2030
Table Brazil Sun Care Products Market by Packaging Type, 2020-2030
Chart Brazil Sun Care Products Market by Packaging Type, CAGR historisch und prognostiziert, 2020-2030
Chart Brazil Sun Care Products Market by Packaging Type, 2020-2030
Table Brazil Sun Care Products Market by Distribution Channel, 2020-2030
Chart Brazil Sun Care Products Market by Distribution Channel, CAGR historisch und prognostiziert, 2020-2030
Chart Brazil Sun Care Products Market by Distribution Channel, 2020-2030
Table Brazil Sun Care Products Market Share (%), von Unternehmen, 2020-2024
Chart Brazil Sun Care Products Market, von Unternehmen, 2024
Table Brazil Sun Care Products Market Share (%), von Marken, 2020-2024
Chart Brazil Sun Care Products Market, von Marken, 2024
Table Brazil – Bevölkerung (Millionen) und Prognose
Table Brazil – Verbraucherpreisindex (VPI) und Prognose
Table Brazil – Bruttoinlandsprodukt und Prognose
Table Brazil Sun Care Products Market: Ausgaben als Anteil des BIP (%)
Table Brazil Sun Care Products Market: Verbrauch pro Kopf (Bevölkerung)
Erwähnte Unternehmen
The companies profiled in this Brazil Sun Care Products market report include:
Ache Laboratorios Farmaceuticos S.A.
Beiersdorf AG
Beleze & Oliveira – Comercio de Cosmeticos LTDA
Coty Inc.
Edgewell Personal Care Brands LLC
Grupo Boticario
Haleon plc
Hypera S.A.
ISDIN. S.A.
Kenvue Inc.
L’Oreal S.A.
NAOS SAS
Natura & Co
Pierre Fabre S.A.
RoC Opco LLC