The Netherlands’ ready-to-drink (RTD) alcoholic beverages market is set to maintain a solid growth trajectory, with market value projected to reach approximately USD 352.0 Millionen von 2030, implying a compound annual growth rate of 5.1%. Growth is being driven by robust volume expansion, reflecting a structural shift in consumption among young adults who are increasingly disengaging from traditional categories such as beer and wine. Simple mixed RTDs dominate the market, with spirit-based variants—including rum, vodka and gin mixes—alongside hard seltzers, delivering the strongest performance. In contrast, wine-based RTDs continue to lose relevance as consumers gravitate toward products perceived as more contemporary and aligned with global drinking trends.
Spirit-based RTDs remain the largest subcategory, underpinned by the enduring popularity of familiar combinations such as gin and tonic or rum and cola, as well as select spirit-based hard seltzers. These products resonate with younger consumers who view RTDs as a fashionable and novel alternative to conventional alcoholic drinks. The category’s appeal is reinforced by its ease of consumption and service, making RTDs particularly attractive in settings where speed and simplicity are valued, and where labour constraints make traditional cocktail preparation less practical.
Brand dynamics and positioning are playing an increasingly important role in shaping demand. Local challenger brands have gained traction by cultivating authenticity and strong social media engagement, enabling them to connect more directly with younger, trend-sensitive audiences. At the same time, hard seltzers benefit from a combination of low-calorie positioning, flavour variety and a modern image, broadening their appeal beyond niche health-conscious consumers. Price sensitivity remains a defining feature of the core consumer base, favouring accessible price points and channels that align with constrained budgets.
Looking ahead, both volume and value sales are expected to continue expanding at a healthy pace, supported by ongoing substitution away from beer and wine. Hard seltzers are likely to consolidate their position as a core growth engine rather than a transient trend, while RTDs more broadly are set to reach a wider demographic, gradually extending beyond young adults to older consumers. Adoption is expected to occur first in on-trade environments, where RTDs offer higher margins and operational efficiency, before translating into increased at-home consumption. Innovation will increasingly draw on soft drinks-inspired formats, with tea-based RTDs, ginger-led beverages and extensions of proven cola or tonic mixes emerging as key areas of development.
The report offers a comprehensive analysis of the Netherlands RTDs market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product type, packaging type and distribution channel, highlighting key drivers, challenges, and opportunities shaping the industry.
Report Highlights
The report delivers detailed market sizing from 2020 Zu 2030, with metrics reported in (Liters/EUR/USD). It includes historical data, forecasts through 2030, and corresponding CAGR metrics. The dataset covers segmentation by product type, packaging type and distribution channel. Through comparative growth analysis, the report identifies outperforming segments and provides a quantitative foundation for prioritizing strategic initiatives.
Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 onward. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Marktsegmentierung
The following outlines the segmentation of the Netherlands RTDs market:
Produkttyp – e.g., low/no alcohol RTDs, spirits-based RTDs, wine-based RTDs, andere
Verpackungsart – e.g., glass bottles, metal cans, andere
Vertriebskanal – e.g., Bars und HoReCa, Convenience-Stores, Discounter, E-Commerce, food and drinks stores, Hypermärkte, kleine Lebensmittelgeschäfte, Supermärkte, andere
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (VPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Wettbewerbslandschaft: Market Share Analysis
Market share insights presented in this report illustrate the evolving competitive landscape of the RTDs sector in Netherlands, with data on top-performing brands and consolidation trends. Key market participants include: Asahi Group Holdings, Ltd., Bacardi Limited, Berentzen-Gruppe AG, Brand Captains B.V., De Kuyper Royal Distillers BV, Diageo plc, GiG Drinks B.V., Hooghoudt Distillery B.V., Mark Anthony Group Inc., Nolet Distillery B.V., Pernod Ricard Group, Peter Herres Wein-und Sektkellerei GmbH, Pushkin Red GmbH, Siebrand Groep B.V., Sonnema BV, Stelz B.V., Toorank Productions B.V., Viticoltori Ponte S.R.L., etc.
This report provides market share data for leading players in the overall RTDs market, as well as in key segments including RTDs, low/no alcohol RTDs, spirits-based RTDs, wine-based RTDs and other RTDs.
Market share analysis covered in the report:
Netherlands RTDs market share
Netherlands low/no alcohol RTDs market share
Netherlands spirits-based RTDs market share
Netherlands wine-based RTDs market share
Netherlands other RTDs market share
Why Choose This Report?
Access accurate and up-to-date market size data for the Netherlands RTDs sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 Zu 2030
Inhaltsverzeichnis
INHALTSVERZEICHNIS
Wichtigste Erkenntnisse
Marktsegmentierung
Marktübersicht
Netherlands RTDs Market – Produkttypanalyse
Netherlands RTDs Market – Analyse des Verpackungstyps
Netherlands RTDs Market – Vertriebskanalanalyse
Company/Brand Shares Analysis
Asahi Group Holdings, Ltd.
Bacardi Limited
Berentzen-Gruppe AG
Brand Captains B.V.
De Kuyper Royal Distillers BV
…
Makroökonomische Daten und Prognosen
Forschungsmethodik
Haftungsausschluss
ABBILDUNGEN UND TABELLEN
Table Netherlands RTDs Market Size 2020-2030
Chart Netherlands RTDs Market, Nettowachstum, 2020-2030
Chart Netherlands RTDs Market, Wachstumsraten, 2020-2030
Table Netherlands RTDs Market by Product Type, 2020-2030
Chart Netherlands RTDs Market by Product Type, CAGR historisch und prognostiziert, 2020-2030
Chart Netherlands RTDs Market by Product Type, 2020-2030
Table Netherlands RTDs Market by Packaging Type, 2020-2030
Chart Netherlands RTDs Market by Packaging Type, CAGR historisch und prognostiziert, 2020-2030
Chart Netherlands RTDs Market by Packaging Type, 2020-2030
Table Netherlands RTDs Market by Distribution Channel, 2020-2030
Chart Netherlands RTDs Market by Distribution Channel, CAGR historisch und prognostiziert, 2020-2030
Chart Netherlands RTDs Market by Distribution Channel, 2020-2030
Table Netherlands RTDs Market Share (%), von Unternehmen, 2020-2024
Chart Netherlands RTDs Market, von Unternehmen, 2024
Table Netherlands RTDs Market Share (%), von Marken, 2020-2024
Chart Netherlands RTDs Market, von Marken, 2024
Table Netherlands – Bevölkerung (Millionen) und Prognose
Table Netherlands – Verbraucherpreisindex (VPI) und Prognose
Table Netherlands – Bruttoinlandsprodukt und Prognose
Table Netherlands RTDs Market: Ausgaben als Anteil des BIP (%)
Table Netherlands RTDs Market: Verbrauch pro Kopf (Bevölkerung)
Erwähnte Unternehmen
Key industry players examined in this Netherlands RTDs market analysis comprise:
Asahi Group Holdings, Ltd.
Bacardi Limited
Berentzen-Gruppe AG
Brand Captains B.V.
De Kuyper Royal Distillers BV
Diageo plc
GiG Drinks B.V.
Hooghoudt Distillery B.V.
Mark Anthony Group Inc.
Nolet Distillery B.V.
Pernod Ricard Group
Peter Herres Wein-und Sektkellerei GmbH
Pushkin Red GmbH
Siebrand Groep B.V.
Sonnema BV
Stelz B.V.
Toorank Productions B.V.
Viticoltori Ponte S.R.L.