The Singapore home care market is projected to expand from USD 242.1 Millionen in 2025 in USD 324.4 Millionen von 2030, reflecting a steady 6.03% CAGR, as evolving consumer priorities and technological integration reshape the sector. Two dominant trends are emerging as key market drivers: the acceleration of sustainable solutions and the convergence of smart home technologies with cleaning products, both reflecting Singapore’s advanced consumer landscape and environmental consciousness.
Sustainability has transitioned from preference to imperative in Singapore’s home care market, with eco-conscious formulations and packaging redesigns becoming baseline expectations rather than differentiators. The city-state’s environmentally aware consumers are driving demand for refillable systems, concentrated formulations, and plastic-free alternatives, pushing manufacturers to rethink traditional product architectures. This shift is supported by Singapore’s robust waste management infrastructure and government-led sustainability initiatives, creating a fertile environment for circular economy solutions in home care. Retailers are responding by dedicating more shelf space to zero-waste options and refill stations, particularly in urban centers where space-efficient solutions resonate with apartment dwellers.
Simultaneously, smart home integration is redefining product innovation, with connected devices and IoT-compatible cleaning solutions gaining traction. The proliferation of smart appliances in Singaporean households is creating demand for complementary home care products that optimize these systems’ performance, from auto-dosing detergents for intelligent washing machines to sensor-compatible air purifiers. This technological synergy is elevating home care from a functional category to an integral component of modern living ecosystems, with particular growth potential in air purification and surface disinfection segments that address persistent urban health concerns. The trend reflects Singapore’s position as a global leader in smart city adoption, where consumers increasingly expect cleaning solutions to offer both efficacy and digital convenience.
Providing a holistic view of the Singapore home care market, this report analyzes historical performance from 2020 Zu 2024 and projects trends through 2030. It evaluates market size, Wachstumsraten, and key segments, uncovering the forces driving change in the sector. With a focus on product type, packaging type and distribution channel, the report delivers a detailed analysis to inform strategic planning and market positioning.
Report Highlights
This report provides a structured overview of market data from 2020 Zu 2030, with figures presented in (Tons/SGD/USD). The core dataset covers the overall market as well as key segments, including actual historical values from 2020 Zu 2024 and projections for 2025 Zu 2030. Compound Annual Growth Rates (CAGR) are provided for both the historical and forecast periods. Segmentation dimensions include product type, packaging type and distribution channel. By comparing historical and projected growth rates, the report helps identify high-potential sub-segments, offering quantitative support for long-term strategic planning and resource allocation.
In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 Zu 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Marktsegmentierung
The Singapore home care market is structured as follows:
Produkttyp – e.g., air fresheners (aerosol air fresheners, car air fresheners, electric air fresheners, gel air fresheners, andere), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, coils, electric insecticides, sprays/aerosols), laundry care (fabric softeners, laundry aids, laundry detergents), polishes (furniture polish, shoe polish), surface care (bathroom cleaners, disinfectants, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet liquids/foam)
Verpackungsart – e.g., flexible Verpackung, Glas, Metall, Behälter auf Papierbasis, starrer Kunststoff
Vertriebskanal – e.g., Convenience-Stores, direct selling, E-Commerce, Gemischtwarenläden, health and beauty stores, Hypermärkte, kleine Lebensmittelgeschäfte, Supermärkte, andere
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Verbraucherpreisindex (VPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Wettbewerbslandschaft: Market Share Analysis
The study outlines the distribution of market share among key players in the home care industry in Singapore, offering visibility into brand dominance and market leadership. Major participants include:
3M Company
Amway Corporation
Colgate-Palmolive Company
Henkel AG & Co. KGaA
Kao Corporation
Lam Soon Group
Lion Corporation
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
The Clorox Company
Der Procter & Glücksspielunternehmen (P&G)
The Salim Group
Unilever PLC
Whealthfields Lohmann Pte Ltd.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Access accurate and up-to-date market size data for the Singapore home care sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 Zu 2030
Inhaltsverzeichnis
INHALTSVERZEICHNIS
Wichtigste Erkenntnisse
Marktsegmentierung
Marktübersicht
Singapore Home Care Market – Produkttypanalyse
Singapore Home Care Market – Analyse des Verpackungstyps
Singapore Home Care Market – Vertriebskanalanalyse
Analyse der Unternehmensaktien
3M Company
Amway Corporation
Colgate-Palmolive Company
Henkel AG & Co. KGaA
Kao Corporation
Lam Soon Group
Lion Corporation
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
…
Makroökonomische Daten und Prognosen
Forschungsmethodik
Haftungsausschluss
ABBILDUNGEN UND TABELLEN
Table Singapore Home Care Market 2020-2030
Chart Singapore Home Care Market, Nettowachstum, 2020-2030
Chart Singapore Home Care Market, Wachstumsraten, 2020-2030
Table Singapore Home Care Market by Product Type, 2020-2030
Chart Singapore Home Care Market by Product Type, CAGR historisch und prognostiziert, 2020-2030
Chart Singapore Home Care Market by Product Type, 2020-2030
Table Singapore Home Care Market by Packaging Type, 2020-2030
Chart Singapore Home Care Market by Packaging Type, CAGR historisch und prognostiziert, 2020-2030
Chart Singapore Home Care Market by Packaging Type, 2020-2030
Table Singapore Home Care Market by Distribution Channel, 2020-2030
Chart Singapore Home Care Market by Distribution Channel, CAGR historisch und prognostiziert, 2020-2030
Chart Singapore Home Care Market by Distribution Channel, 2020-2030
Table Singapore Home Care Market Share (%), von Unternehmen, 2020-2024
Chart Singapore Home Care Market, von Unternehmen, 2024
Table Singapore Home Care Market Share (%), von Marken, 2020-2024
Chart Singapore Home Care Market, von Marken, 2024
Table Singapore – Bevölkerung (Millionen) und Prognose
Table Singapore – Verbraucherpreisindex (VPI) und Prognose
Table Singapore – Bruttoinlandsprodukt und Prognose
Table Singapore Home Care Market: Ausgaben als Anteil des BIP (%)
Table Singapore Home Care Market: Verbrauch pro Kopf (Bevölkerung)