Guatemala’s coffee market is set to expand steadily from USD 810.8 Millionen in 2025 in USD 1,056.2 Millionen von 2030, implying a compound annual growth rate of 5.43%. Coffee remains a cultural cornerstone of daily life, anchoring demand even as prices rise. Rather than reducing consumption outright, households are adjusting purchasing behaviour to preserve habitual intake, underscoring the category’s structural resilience and its status as a non-discretionary component of food and beverage spending.
Demographic shifts are reinforcing this outlook. Younger consumers, particularly millennials and Generation Z, are embedding coffee more firmly into everyday routines, broadening the long-term consumption base. Their preferences are also reshaping the market’s innovation pipeline. Demand for cold beverages has accelerated the uptake of cold brew formats and instant coffee designed for cold preparation, signalling a gradual diversification away from traditional hot consumption occasions.
At the premium end, convenience-led upgrades are gaining traction among higher-income households. Coffee pods and other formats that replicate café-style quality at home, while still niche, are posting faster growth rates as consumers seek elevated experiences without the frequency or cost of out-of-home consumption. This trend reflects a selective willingness to trade up, even in a price-sensitive environment, when products offer clear experiential value.
However, the market is operating against a challenging global supply backdrop. Climate-related disruptions, higher input costs and reduced output from major producing countries have pushed international coffee bean prices higher, with inflation passing through to retail shelves. Rising prices for both fresh ground and instant coffee are compressing household budgets and driving pragmatic responses, including downtrading to lower-priced brands, greater reliance on promotions and a shift toward smaller pack sizes. These dynamics are tempering volume growth, even as overall market value continues to advance.
Built for business leaders and market practitioners, this report explores the coffee market in Guatemala through the lens of data-backed insight. Updated in 2025, it includes historical developments from 2020 onward and forecasts through 2030, offering an evidence-based foundation for strategic initiatives.
What’s Inside the Report
Annual market size figures expressed in (Tons/USD), spanning 2020 Zu 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Marktsegmentierung
The Guatemala coffee market is classified into the following segments:
Produkttyp – e.g., coffee capsules and pods, ground coffee, instant coffee (instant coffee mixes, standard instant coffee), RTD coffee
Vertriebskanal – e.g., bars and HoReCa, Discounter, Vorplätze, Hypermärkte, kleine Lebensmittelgeschäfte, Supermärkte, andere
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Verbraucherpreisindex (VPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Wettbewerbslandschaft: Market Share Analysis
The study outlines the distribution of market share among key players in the coffee industry in Guatemala, offering visibility into brand dominance and market leadership. Major participants include: Bia Foods Investments, Inc., Cafe Leon, S.A., DESOMBRA S.A., Dieseldorff Kaffee, El Cafetalito, S.A., Industria De Cafe, S.A. (INCASA), Nestle S.A., R. Dalton Coffee Company, etc.
This report delivers comprehensive market share data for key players in the total coffee market, complemented by segment-specific analysis for coffee, fresh coffee, instant coffee and RTD coffee categories.
Market share analysis covered in the report:
Guatemala coffee market share
Guatemala fresh coffee market share
Guatemala instant coffee market share
Guatemala RTD coffee market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 Zu 2030
Inhaltsverzeichnis
INHALTSVERZEICHNIS
Marktsegmentierung
Marktübersicht
Guatemala Coffee Market – Produkttypanalyse
Guatemala Coffee Market – Vertriebskanalanalyse
Company/Brand Shares Analysis
Bia Foods Investments, Inc.
Cafe Leon, S.A.
DESOMBRA S.A.
Dieseldorff Kaffee
El Cafetalito, S.A.
…
Makroökonomische Daten und Prognosen
Forschungsmethodik
Haftungsausschluss
ABBILDUNGEN UND TABELLEN
Table Guatemala Coffee Market Size 2020-2030
Chart Guatemala Coffee Market, Nettowachstum, 2020-2030
Chart Guatemala Coffee Market, Wachstumsraten, 2020-2030
Table Guatemala Coffee Market by Product Type, 2020-2030
Chart Guatemala Coffee Market by Product Type, CAGR historisch und prognostiziert, 2020-2030
Chart Guatemala Coffee Market by Product Type, 2020-2030
Table Guatemala Coffee Market by Distribution Channel, 2020-2030
Chart Guatemala Coffee Market by Distribution Channel, CAGR historisch und prognostiziert, 2020-2030
Chart Guatemala Coffee Market by Distribution Channel, 2020-2030
Table Guatemala Coffee Market Share (%), von Unternehmen, 2020-2025
Chart Guatemala Coffee Market, von Unternehmen, 2025
Table Guatemala Coffee Market Share (%), von Marken, 2020-2025
Chart Guatemala Coffee Market, von Marken, 2025
Table Guatemala – Bevölkerung (Millionen) und Prognose
Table Guatemala – Verbraucherpreisindex (VPI) und Prognose
Table Guatemala – Bruttoinlandsprodukt und Prognose
Table Guatemala Coffee Market: Ausgaben als Anteil des BIP (%)
Table Guatemala Coffee Market: Verbrauch pro Kopf (Bevölkerung)
Erwähnte Unternehmen
The companies featured in this report include:
Bia Foods Investments, Inc.
Cafe Leon, S.A.
DESOMBRA S.A.
Dieseldorff Kaffee
El Cafetalito, S.A.
Industria De Cafe, S.A. (INCASA)
Nestle S.A.
R. Dalton Coffee Company