Vietnam Beauty and Personal Care Products Market 2025

Vietnam’s beauty and personal care market is emerging as one of Southeast Asia’s most dynamic sectors, projected to expand by USD 1.9 Milliarden bei a 7.7% Cagr durch 2030, reflecting the country’s unique convergence of traditional values and modern consumption patterns. The market demonstrates remarkable resilience, with Vietnamese consumers maintaining disciplined budgeting while selectively trading up to premium products that deliver demonstrable efficacy and value, creating a bifurcated landscape where mass-market essentials coexist with strategic premium purchases. This cautious yet discerning approach to spending has fostered an environment where product innovation and ingredient authenticity become critical differentiators, particularly as consumers increasingly favor formulations incorporating traditional herbal elements like ginseng, centella asiatica, and lotus extracts that align with cultural heritage and perceived safety.

Digital transformation is reshaping market dynamics at an unprecedented pace, with Vietnam’s young, tech-native population driving the region’s highest social commerce penetration rates and creating new pathways for brand engagement. Beauty influencers and live-stream shopping platforms have become powerful discovery channels, accelerating product trial and education while compressing the traditional path to purchase. This digital ecosystem favors brands that can balance scientific claims with authentic storytelling, particularly those leveraging Vietnam’s rich tradition of herbal remedies in modern cosmetic formulations. The competitive landscape reflects this duality, with global brands adapting portfolios for local preferences while domestic players leverage their understanding of Vietnamese skin types and cultural nuances to gain market share.

Urbanization and rising disposable incomes continue to expand the addressable market, though growth remains concentrated in key metropolitan areas where consumers exhibit more sophisticated beauty routines and willingness to experiment with new categories. Skin care maintains dominance as the largest segment, driven by Vietnam’s humid climate and pollution concerns, while color cosmetics shows the fastest growth as workplace norms evolve and social media fuels self-expression. Sustainability considerations are gaining traction, particularly among younger demographics, though remain secondary to immediate product performance and affordability in purchase decisions.

Focused on delivering actionable insights, this report explores the Vietnam beauty and personal care products market, analyzing historical performance from 2020 Zu 2024 and providing forecasts up to 2030. Es bewertet die Marktgröße, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, Preisklasse, Verbrauchergruppe, Schlüsselpackmaterial und Verteilungskanal, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.

Marktsegmentierung

The following outlines the segmentation of the Vietnam beauty and personal care products market:
Produkttyp: Badprodukte, Farbkosmetik, Deodorants, Depilatory -Produkte, Parfums und Düfte, Haarpflegeprodukte, Herrenpflegeprodukte, Mundpflege, Hautpflegeprodukte, Sonnenpflegeprodukte
Preisklasse: Premium -Produkte, Massenprodukte
Verbrauchergruppe: Baby/Kind, Erwachsene
Schlüsselpackmaterial: Flexible Verpackung, Glas, Metall, Papier & Planke, starre Kunststoffe
Verteilungskanal: Schönheits- und Körperpflegegeschäfte, Convenience Stores, Direktverkauf, E-Commerce, Allgemeine Warengeschäfte, Hypermärkte, Apotheken, Kleine Lebensmittelgeschäfte, Supermärkte, andere

The Vietnam beauty and personal care products market is segmented by product type, Preisklasse, Verbrauchergruppe, Schlüsselpackmaterial und Verteilungskanal. In Bezug auf den Produkttyp, Der Markt ist in Badprodukte unterteilt, Farbkosmetik, Deodorants, Depilatory -Produkte, Parfums und Düfte, Haarpflegeprodukte, Herrenpflegeprodukte, Mundpflege, Hautpflegeprodukte, und Sonnenpflegeprodukte. Price range segments are divided into premium products, und Massenprodukte. Verbrauchergruppensegmente werden in Baby/Kind eingeteilt, und Erwachsener. The key pack material segmentation covers flexible packaging, Glas, Metall, Papier & Planke, und starre Kunststoff. Die Segmentierung des Verteilungskanals umfasst Schönheits- und Körperpflegegeschäfte, Convenience Stores, Direktverkauf, E-Commerce, Allgemeine Warengeschäfte, Hypermärkte, Apotheken, Kleine Lebensmittelgeschäfte, Supermärkte, und andere.

Wettbewerbslandschaft

Prominent companies operating within the market comprise Amorepacific Corporation, Amway Corporation, Beiersdorf AG, Chanel S.A., Colgate-Palmolive Company, Coty Inc., Dai Viet Huong Company Limited, DM&C Co. Ltd., FineToday Holdings Co. Ltd., Galderma S.A., Haleon plc, Hoa Linh Pharma Co. Ltd., iFamily Sc Co. Ltd., Inter Parfums Inc., Kao Corporation, Kenvue Inc., LG Haushalt & Health Care Ltd., L’Occitane International S.A., L’Oreal S.A., LVMH muss Hennessy Louis Vuitton Sa (Lvmh), Marico Limited, Mefactory Co. Ltd., MOI Cosmetics Co. Ltd., Naos SAS, Nu Skin Enterprises Inc., Obagi Cosmeceuticals LLC, Revlon Inc., Rohto Pharmaceutical co. Ltd., Saigon Cosmetics Corporation (SCC), Sanofi S.A., Sao Thai Duong Cosmetics JSC, Shiseido Company Limited, The Body Shop International Ltd., Die Estee Lauder Companies Inc., Der Procter & Gamble Company (P&G), Unilever plc, Wipro Limited, Wishcompany Inc. and Yatsen Holding Limited.

Dieser Bericht liefert eine eingehende Prüfung der führenden Unternehmen im Bereich der Schönheits- und Körperpflegeprodukte, Analyse ihrer Leistung von 2020 Zu 2024. Die Ergebnisse zeigen Veränderungen des Marktanteils, Betonung sowohl etablierter Führer als auch Neueinsteiger.

Warum diesen Bericht kaufen??

Obtain precise statistical data and forecasts for the Vietnam beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam beauty and personal care products market: Produkttyp, Preisklasse, Verbrauchergruppe, Schlüsselpackmaterial und Verteilungskanal.
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Inhaltsverzeichnis

INHALTSVERZEICHNIS
Schlüsselergebnisse
Marktsegmentierung
Marktübersicht
Vietnam Beauty and Personal Care Products Market – Produkttypanalyse
Vietnam Beauty and Personal Care Products Market – Preisspanneanalyse
Vietnam Beauty and Personal Care Products Market – Verbrauchergruppenanalyse
Vietnam Beauty and Personal Care Products Market – Key Pack -Materialanalyse
Vietnam Beauty and Personal Care Products Market – Verteilungskanalanalyse
Analyse der Unternehmensaktien
Amorepacific Corporation
Amway Corporation
Beiersdorf AG
Chanel S.A..
Colgate-Palmolive Company
Coty Inc.
Dai Viet Huong Company Limited
DM&C Co., Ltd.
FineToday Holdings Co., Ltd.
…
Makroökonomische Daten und Prognose
Forschungsmethodik
Haftungsausschluss

Zahlen und Tabellen
Table Vietnam Beauty and Personal Care Products Market 2020-2030
Chart Vietnam Beauty and Personal Care Products Market, Nettowachstum, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market, Wachstumsraten, 2020-2030
Table Vietnam Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Product Type, CAGR historisch und prognostiziert, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Vietnam Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Price Range, CAGR historisch und prognostiziert, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Vietnam Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Consumer Group, CAGR historisch und prognostiziert, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Vietnam Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Key Pack Material, CAGR historisch und prognostiziert, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Vietnam Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Distribution Channel, CAGR historisch und prognostiziert, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Vietnam Beauty and Personal Care Products Market Share (%), von Unternehmen, 2020-2024
Chart Vietnam Beauty and Personal Care Products Market, von Unternehmen, 2024
Table Vietnam Beauty and Personal Care Products Market Share (%), von Marken, 2020-2024
Chart Vietnam Beauty and Personal Care Products Market, von Marken, 2024
Tabelle Vietnam – Bevölkerung (Millionen) und Vorhersage
Tabelle Vietnam – Verbraucherpreisindex (CPI) und Vorhersage
Tabelle Vietnam – Bruttoinlandsprodukt und Prognose
Table Vietnam Beauty and Personal Care Products Market: Als Anteil des BIP ausgeben (%)
Table Vietnam Beauty and Personal Care Products Market: Verbrauch pro Kopf (Bevölkerung)

Unternehmen erwähnt

Amorepacific Corporation
Amway Corporation
Beiersdorf AG
Chanel S.A..
Colgate-Palmolive Company
Coty Inc.
Dai Viet Huong Company Limited
DM&C Co., Ltd.
FineToday Holdings Co., Ltd.
Galderma S.A.
Haleon plc
Hoa Linh Pharma Co., Ltd.
iFamily Sc Co., Ltd.
Zwischen Parfums, Inc..
Kao Corporation
Kenvue Inc.
LG Haushalt & Gesundheitspflege, Ltd.
L’Occitane International S.A..
L’Oreal S.A.
LVMH muss Hennessy Louis Vuitton Sa (Lvmh)
Marico Limited
Mefactory Co., Ltd.
MOI Cosmetics Co., Ltd.
Naos SAS
Nu Skin Enterprises, Inc..
Obagi Cosmeceuticals LLC
Revlon, Inc..
Rohto Pharmaceutical Co., Ltd.
Saigon Cosmetics Corporation (SCC)
Sanofi S.A.
Sao Thai Duong Cosmetics JSC
Shiseido Company, Beschränkt
The Body Shop International Ltd.
Die Estee Lauder Companies Inc..
Der Procter & Gamble Company (P&G)
Unilever plc
Wipro Limited
Wishcompany Inc.
Yatsen Holding Limited