The Colombia beauty and personal care market is projected to expand from USD 3.8 Milliarden in 2025 in USD 5.1 Milliarden von 2030, Dies spiegelt eine durchschnittliche jährliche Wachstumsrate von wider 6.17%. Growth is unfolding in an environment where inflationary pressures have yet to fully recede, compressing disposable incomes and reinforcing price sensitivity. Even so, category resilience remains evident, with value expansion supported by a combination of promotional intensity, selective premiumisation and sustained consumer engagement rather than broad-based trading up.
Colour cosmetics have emerged as a central growth engine. Despite tighter household budgets, consumers continue to regard make-up as an affordable indulgence, sustaining demand through frequent promotions and new product launches. Purchasing behaviour has become more deliberate and strategic, with discounts and price incentives exerting a tangible influence on volumes. At the same time, a broader shift toward multifunctionality and ingredient-led upgrading is reshaping the market. The “skinification” trend is extending into adjacent segments, as products positioned around active ingredients and multiple benefits are increasingly perceived as better value investments. This dynamic is encouraging mass brands to accelerate innovation and edge toward more premium attributes.
Skin care retains its position as the largest segment, with dermocosmetic propositions gaining traction through their emphasis on targeted solutions and professional credibility. Sun care stands out as the fastest-growing category, supported by the mainstreaming of daily protection habits. Premium sun care, bolstered by specialist endorsement and advanced formulations, is outperforming mass offerings, while innovation in new textures and delivery formats is helping to broaden penetration. Fragrances are also evolving, with longer-lasting and more intense profiles resonating as consumers seek differentiation within accessible price bands.
The competitive landscape remains fragmented and highly dynamic. Local and emerging brands are scaling rapidly, leveraging social media visibility and agile channel expansion, while multinational players are reinforcing consumer engagement through continuous innovation and digital tools. Direct selling continues to hold structural importance, driven by affordable product assortments and extensive reach. Specialist beauty retailers are injecting vitality through curated assortments of emerging and trend-led brands, while pharmacies and chain outlets rely on themed promotions to sustain traffic. E-commerce is steadily gaining share, supported by convenience and digital adoption. Looking ahead, as inflation moderates and purchasing power gradually recovers, the market is expected to maintain value growth, with mature categories increasingly reliant on pricing and premiumisation. Make-up and skin care trends are likely to tilt toward luminous finishes and performance-driven formulations, fragrances toward intensity and longevity, and sun care toward more natural and clinically positioned solutions, while online channels assume an even more central role in shaping competition and consumer access.
This structured market report presents a detailed view of the beauty and personal care products industry in Colombia. Updated in 2025, it compiles historical market data from 2020 onward and offers projections through 2030. The report is designed for data users seeking precise market sizing, segmentation, and forecast analysis.
What’s Inside the Report
Annual market size figures expressed in (Units/COP/USD), spanning 2020 Zu 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Marktsegmentierung
The Colombia beauty and personal care products market is structured as follows:
Produkttyp – z.B., bath and shower products, color cosmetics, deodorants, depilatory products, hair care products, men’s grooming products, oral care, perfumes and fragrances, skin care products, sun care products
Price range – z.B., mass beauty and personal care products, premium beauty and personal care products
Consumer group – z.B., adult, baby/child
Verpackungsart – z.B., Glasflaschen, metal cans and bottles, paper containers, rigid plastic containers, stand-up pouches
Vertriebskanal – z.B., beauty stores, Kaufhäuser, direct selling, Discounter, E-Commerce, Hypermärkte, pharmacies, kleine Lebensmittelgeschäfte, Supermärkte, andere
Makroökonomisch & Demografische Indikatoren
Zusätzlich zu den Kernmarktdaten, Der Bericht enthält wichtige sozioökonomische Indikatoren, die einen wesentlichen Kontext für die Interpretation der Marktdynamik liefern. Dazu gehören Bevölkerungstrends, der Verbraucherpreisindex (VPI), Bruttoinlandsprodukt (BIP), Pro-Kopf-Verbrauch (ausgedrückt in USD), und Verbraucherausgaben als Prozentsatz des BIP. Zusammen, Diese Kennzahlen bieten einen makroökonomischen Hintergrund, der die strategische Relevanz der Marktgrößenzahlen erhöht, Unterstützung der Stakeholder bei der besseren Einschätzung des Nachfragepotenzials und der langfristigen Wachstumschancen.
Wettbewerbslandschaft: Marktanteilsanalyse
This section delivers market share statistics for the beauty and personal care products market in Colombia, helping readers assess brand performance and competitive dynamics. Leading players featured include: Amway Corporation, Azul K, S.A., Beiersdorf AG, Belleza Express S.A., Berioska SL, Cerescos Ltda, Colgate-Palmolive Company, Corporacion Belcorp, Corporacion Yanbal International, cosnova GmbH, Coty Inc., Edgewell Personal Care Brands LLC, Essity AB, Genomma Lab Internacional SAB de CV, Grupo Boticario, Grupo Omnilife, S.A. de C.V., Haleon plc, Henkel AG & Co. KGaA, ISDIN. S.A., JGB S.A., Kenvue Inc., Kimberly-Clark Corporation, Laboratorios Recamier Ltda., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Mary Kay Inc., Milagros Enterprise Group S.A.S, Natura & Co, Oriflame Cosmetics S.A., Prebel S.A., Productos de Belleza Ana Maria S.A.S., PUIG SL, Quala S.A., Revlon, Inc., Sesderma, S.L., Tecnoquimicas S.A., The Estee Lauder Companies Inc., Der Procter & Glücksspielunternehmen (P&G), Unilever PLC, Wella AG, usw.
This report provides market share data for leading players in the overall beauty and personal care products market, as well as in key segments including beauty and personal care products, mass beauty and personal care products, premium beauty and personal care products, baby personal care products, bath and shower products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products and sun care products.
Die im Bericht behandelte Marktanteilsanalyse:
Colombia beauty and personal care products market share
Colombia mass beauty and personal care products market share
Colombia premium beauty and personal care products market share
Colombia baby personal care products market share
Colombia bath and shower products market share
Colombia color cosmetics market share
Colombia deodorants market share
Colombia depilatory products market share
Colombia perfumes and fragrances market share
Colombia hair care products market share
Colombia men’s grooming products market share
Colombia oral care market share
Colombia skin care products market share
Colombia sun care products market share
Warum diesen Bericht wählen??
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
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Zu den Leistungen gehören:
Professionell strukturierter PDF-Bericht
Vollständiges Excel-Datenbuch mit Jahreszahlen und mehrdimensionaler Segmentierung von 2020 Zu 2030
Inhaltsverzeichnis
INHALTSVERZEICHNIS
Marktsegmentierung
Marktübersicht
Colombia Beauty and Personal Care Products Market – Produkttypanalyse
Colombia Beauty and Personal Care Products Market – Price Range Analysis
Colombia Beauty and Personal Care Products Market – Consumer Group Analysis
Colombia Beauty and Personal Care Products Market – Analyse des Verpackungstyps
Colombia Beauty and Personal Care Products Market – Vertriebskanalanalyse
Analyse der Unternehmens-/Markenanteile
Amway Corporation
Azul K, S.A.
Beiersdorf AG
Belleza Express S.A.
Berioska SL
…
Makroökonomische Daten und Prognosen
Forschungsmethodik
Haftungsausschluss
ABBILDUNGEN UND TABELLEN
Table Colombia Beauty and Personal Care Products Market Size 2020-2030
Chart Colombia Beauty and Personal Care Products Market, Nettowachstum, 2020-2030
Chart Colombia Beauty and Personal Care Products Market, Wachstumsraten, 2020-2030
Table Colombia Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Colombia Beauty and Personal Care Products Market by Product Type, CAGR historisch und prognostiziert, 2020-2030
Chart Colombia Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Colombia Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Colombia Beauty and Personal Care Products Market by Price Range, CAGR historisch und prognostiziert, 2020-2030
Chart Colombia Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Colombia Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Colombia Beauty and Personal Care Products Market by Consumer Group, CAGR historisch und prognostiziert, 2020-2030
Chart Colombia Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Colombia Beauty and Personal Care Products Market by Packaging Type, 2020-2030
Chart Colombia Beauty and Personal Care Products Market by Packaging Type, CAGR historisch und prognostiziert, 2020-2030
Chart Colombia Beauty and Personal Care Products Market by Packaging Type, 2020-2030
Table Colombia Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Colombia Beauty and Personal Care Products Market by Distribution Channel, CAGR historisch und prognostiziert, 2020-2030
Chart Colombia Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Colombia Beauty and Personal Care Products Market Share (%), von Unternehmen, 2020-2024
Chart Colombia Beauty and Personal Care Products Market, von Unternehmen, 2024
Table Colombia Beauty and Personal Care Products Market Share (%), von Marken, 2020-2024
Chart Colombia Beauty and Personal Care Products Market, von Marken, 2024
Table Colombia – Bevölkerung (Millionen) und Prognose
Table Colombia – Verbraucherpreisindex (VPI) und Prognose
Table Colombia – Bruttoinlandsprodukt und Prognose
Table Colombia Beauty and Personal Care Products Market: Ausgaben als Anteil des BIP (%)
Table Colombia Beauty and Personal Care Products Market: Verbrauch pro Kopf (Bevölkerung)
Erwähnte Unternehmen
Key players featured in this Colombia Beauty and Personal Care Products market report include, but are not limited to:
Amway Corporation
Azul K, S.A.
Beiersdorf AG
Belleza Express S.A.
Berioska SL
Cerescos Ltda
Colgate-Palmolive Company
Corporacion Belcorp
Corporacion Yanbal International
cosnova GmbH
Coty Inc.
Edgewell Personal Care Brands LLC
Essity AB
Genomma Lab Internacional SAB de CV
Grupo Boticario
Grupo Omnilife, S.A. de C.V.
Haleon plc
Henkel AG & Co. KGaA
ISDIN. S.A.
JGB S.A.
Kenvue Inc.
Kimberly-Clark Corporation
Laboratorios Recamier Ltda.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Mary Kay Inc.
Milagros Enterprise Group S.A.S
Natura & Co
Oriflame Cosmetics S.A.
Prebel S.A.
Productos de Belleza Ana Maria S.A.S.
PUIG SL
Quala S.A.
Revlon, Inc.
Sesderma, S.L.
Tecnoquimicas S.A.
The Estee Lauder Companies Inc.
Der Procter & Glücksspielunternehmen (P&G)
Unilever PLC
Wella AG