Growth in the Indonesia baby formula market is set to continue, with the sector valued at USD 2.5 Milliarden in 2025 and forecast to reach USD 3.1 Milliarden von 2030, implying a compound annual growth rate of 4.63%. After a period of decline, the category has shown a clear rebound in value sales, driven largely by the government’s intensified campaign to tackle childhood stunting. Nationwide education and awareness programmes focused on nutrition during the first 1,000 days of life have materially raised public understanding of infant and toddler nutritional needs, encouraging parents to seek more balanced and higher-quality complementary nutrition.
Policy and regulation remain central to market dynamics. The strong promotion of exclusive breastfeeding for the first six months of life, coupled with strict prohibitions on formula advertising, discounts and promotional activities, continues to constrain growth in standard baby formula. At the same time, these measures have reinforced parental attention on nutritional quality, particularly in post-six-month feeding stages. As a result, special formula and function-led products are gaining traction, offering targeted solutions within a tightly regulated environment rather than relying on conventional marketing levers.
Demand for special and fortified formulas addressing local nutritional challenges is rising steadily. Products enriched with iron, vitamin C, DHA and pre- and probiotics are increasingly sought after for their perceived ability to support cognitive development, immune function and digestive health, especially among middle- and higher-income households. Health awareness has strengthened further under the influence of social media, accelerating interest in organic, natural and clean-label propositions that emphasise gut health and developmental benefits. These trends are unfolding against a favourable demographic backdrop, with a large and youthful population, accelerating urbanisation and a growing middle class supporting long-term value growth potential.
Channel shifts are reinforcing this momentum. Convenience stores have become a preferred purchase point due to proximity, year-round promotions and assortments suited to smaller pack sizes and frequent purchasing patterns. E-commerce is expanding at the fastest pace, offering home delivery, broad product choice and price transparency that appeal to time-constrained parents, while also enabling emerging brands to scale more quickly. Looking ahead, value sales are expected to remain robust as government efforts to reduce stunting continue to prioritise nutrition quality, even as regulatory oversight tightens further around marketing practices. This environment is steering the industry toward a more health-led and education-driven growth model, with local innovators gaining ground through natural, allergen-friendly and stage-specific nutrition at accessible price points, supported by increasingly sophisticated digital engagement.
Updated in 2025, this authoritative report delivers accurate and up-to-date data on the baby formula sector in Indonesia. It includes historical figures from 2020 onward, coupled with projections through 2030, offering a well-rounded view of market size evolution and future growth outlook.
What’s Inside the Report
Annual market size figures expressed in (Tons/IDR/USD), spanning 2020 Zu 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Marktsegmentierung
The Indonesia baby formula market is classified into the following segments:
Produkttyp – e.g., standard infant formula, follow-up formula, growing-up formula, special formulas
Verpackungsart – e.g., carton bottles, flexible Verpackung, metal cans and bottles, paper containers
Vertriebskanal – e.g., Convenience-Stores, E-Commerce, kleine Lebensmittelgeschäfte, Supermärkte, andere
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Verbraucherpreisindex (VPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Wettbewerbslandschaft: Market Share Analysis
This report presents market share figures for top companies operating in the baby formula sector in Indonesia, highlighting brand reach and competitive footprint. Notable participants include: Abbott Laboratories, Danone S.A., Morinaga Milk Industry Co., Ltd., Nestle S.A., PT Tempo Scan Pacific Tbk, Reckitt Benckiser Group plc (RB), Royal FrieslandCampina N.V., etc.
This report delivers comprehensive market share data for key players in the total baby formula market, complemented by segment-specific analysis for infant formula, standard infant formula, follow-up formula, growing-up formula and special formulas categories.
Market share analysis covered in the report:
Indonesia infant formula market share
Indonesia standard infant formula market share
Indonesia follow-up formula market share
Indonesia growing-up formula market share
Indonesia special formulas market share
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 Zu 2030
Inhaltsverzeichnis
INHALTSVERZEICHNIS
Marktsegmentierung
Marktübersicht
Indonesia Baby Formula Market – Produkttypanalyse
Indonesia Baby Formula Market – Analyse des Verpackungstyps
Indonesia Baby Formula Market – Vertriebskanalanalyse
Analyse der Unternehmensaktien
Abbott Laboratories
Danone S.A.
Morinaga Milk Industry Co., Ltd.
Nestle S.A.
PT Tempo Scan Pacific Tbk
Reckitt Benckiser Group plc (RB)
Royal FrieslandCampina N.V.
Makroökonomische Daten und Prognosen
Forschungsmethodik
Haftungsausschluss
ABBILDUNGEN UND TABELLEN
Table Indonesia Baby Formula Market 2020-2030
Chart Indonesia Baby Formula Market, Nettowachstum, 2020-2030
Chart Indonesia Baby Formula Market, Wachstumsraten, 2020-2030
Table Indonesia Baby Formula Market by Product Type, 2020-2030
Chart Indonesia Baby Formula Market by Product Type, CAGR historisch und prognostiziert, 2020-2030
Chart Indonesia Baby Formula Market by Product Type, 2020-2030
Table Indonesia Baby Formula Market by Packaging Type, 2020-2030
Chart Indonesia Baby Formula Market by Packaging Type, CAGR historisch und prognostiziert, 2020-2030
Chart Indonesia Baby Formula Market by Packaging Type, 2020-2030
Table Indonesia Baby Formula Market by Distribution Channel, 2020-2030
Chart Indonesia Baby Formula Market by Distribution Channel, CAGR historisch und prognostiziert, 2020-2030
Chart Indonesia Baby Formula Market by Distribution Channel, 2020-2030
Table Indonesia Baby Formula Market Share (%), von Unternehmen, 2020-2025
Chart Indonesia Baby Formula Market, von Unternehmen, 2025
Table Indonesia Baby Formula Market Share (%), von Marken, 2020-2025
Chart Indonesia Baby Formula Market, von Marken, 2025
Table Indonesia – Bevölkerung (Millionen) und Prognose
Table Indonesia – Verbraucherpreisindex (VPI) und Prognose
Table Indonesia – Bruttoinlandsprodukt und Prognose
Table Indonesia Baby Formula Market: Ausgaben als Anteil des BIP (%)
Table Indonesia Baby Formula Market: Verbrauch pro Kopf (Bevölkerung)