Romania’s alcoholic beverages market is expected to maintain steady value growth, with total sales projected to rise from USD 7.4 Milliarden in 2025 in USD 9.6 Milliarden von 2030, translating into a compound annual growth rate of 5.19%. While this expansion underscores a resilient industry outlook, the trajectory is largely driven by pricing dynamics rather than a significant uplift in consumption volume.
Persistent inflationary pressures have eroded real purchasing power for many Romanian households, influencing consumer choices within the alcoholic beverages sector. With the cost of living remaining elevated, price sensitivity has become more pronounced, prompting a growing preference for affordable options, especially in mass-market segments. However, the overall value increase in the market is underpinned by the continued rise in average unit prices, a reflection of both inflation-linked cost pass-through and strategic price adjustments by producers.
This inflation-led value growth does not necessarily indicate robust underlying demand. Instead, it highlights how companies are navigating a more cost-conscious consumer environment by rebalancing product portfolios, optimizing packaging formats, and adjusting price points. While premiumization trends remain active in niche urban markets, broad-based growth is increasingly reliant on price resilience rather than volume recovery.
The Romanian alcoholic beverages industry is thus characterized by a dual-track development: inflation-fueled value gains on one hand, and a cautious, economically constrained consumer base on the other. The ability of producers to maintain margins without alienating price-sensitive consumers will be critical to sustaining growth in this complex economic landscape.
This report presents a detailed analysis of the Romania alcoholic beverages market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type, packaging type and distribution channel.
Report Highlights
This report provides a detailed assessment of the Romania alcoholic beverages market, including historical data and forward-looking projections through 2030. It breaks down the industry by product type, packaging type and distribution channel, with compound annual growth rates (CAGRs) for both past performance and forecast periods. By analyzing growth trajectories, the study pinpoints high-opportunity segments to inform strategic investments.
Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 Zu 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Marktsegmentierung
The Romania alcoholic beverages market is structured as follows:
Produkttyp – e.g., beer (dark beer, lager, low and non-alcoholic beer, stout), cider and perry, RTDs (spirit-based RTDs, wine-based RTDs), spirits (brandy, liqueurs, rum, tequila and mezcal, whiskey, white spirits, andere), wine (fortified wine, sparkling wine, still wine)
Verpackungsart – e.g., glass bottles, metal cans, paper container, PET bottles, andere
Vertriebskanal – e.g., bars and HoReCa, Discounter, E-Commerce, food and drinks stores, Hypermärkte, kleine Lebensmittelgeschäfte, Supermärkte, andere
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (VPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Wettbewerbslandschaft: Market Share Analysis
Market share analysis is included for the alcoholic beverages industry in Romania, shedding light on the relative scale and market presence of major firms. Leading companies include:
AB InBev
ALBRAU PROD S.A.
Alexandrion Saber Distilleries 1789 S.R.L.
Asahi Group Holdings, Ltd.
Beciul Domnesc S.A.
Carlsberg A/S
Cotnari SA
Cramele Recas SA
Diageo plc
Domeniile Viticole Tohani S.R.L.
Dr. August Oetker
European Food S.A.
Heineken N.V.
JIDVEI SRL
MBG International Premium Brands GmbH
Molson Coors Beverage Company
Ostrovit S.A.
Pernod Ricard Group
Prodal S.R.L.
Prodvinalco S.A.
Romaqua Group SA
Schloss Wachenheim AG
Vinicola Averesti 2000 SA
Viticola Sarica Niculitel S.A.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Access accurate and up-to-date market size data for the Romania alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 Zu 2030
Inhaltsverzeichnis
INHALTSVERZEICHNIS
Wichtigste Erkenntnisse
Marktsegmentierung
Marktübersicht
Romania Alcoholic Beverages Market – Produkttypanalyse
Romania Alcoholic Beverages Market – Analyse des Verpackungstyps
Romania Alcoholic Beverages Market – Vertriebskanalanalyse
Analyse der Unternehmensaktien
AB InBev
ALBRAU PROD S.A.
Alexandrion Saber Distilleries 1789 S.R.L.
Asahi Group Holdings, Ltd.
Beciul Domnesc S.A.
Carlsberg A/S
Cotnari SA
Cramele Recas SA
Diageo plc
…
Makroökonomische Daten und Prognosen
Forschungsmethodik
Haftungsausschluss
ABBILDUNGEN UND TABELLEN
Table Romania Alcoholic Beverages Market 2020-2030
Chart Romania Alcoholic Beverages Market, Nettowachstum, 2020-2030
Chart Romania Alcoholic Beverages Market, Wachstumsraten, 2020-2030
Table Romania Alcoholic Beverages Market by Product Type, 2020-2030
Chart Romania Alcoholic Beverages Market by Product Type, CAGR historisch und prognostiziert, 2020-2030
Chart Romania Alcoholic Beverages Market by Product Type, 2020-2030
Table Romania Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Romania Alcoholic Beverages Market by Packaging Type, CAGR historisch und prognostiziert, 2020-2030
Chart Romania Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Romania Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Romania Alcoholic Beverages Market by Distribution Channel, CAGR historisch und prognostiziert, 2020-2030
Chart Romania Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Romania Alcoholic Beverages Market Share (%), von Unternehmen, 2020-2024
Chart Romania Alcoholic Beverages Market, von Unternehmen, 2024
Table Romania Alcoholic Beverages Market Share (%), von Marken, 2020-2024
Chart Romania Alcoholic Beverages Market, von Marken, 2024
Table Romania – Bevölkerung (Millionen) und Prognose
Table Romania – Verbraucherpreisindex (VPI) und Prognose
Table Romania – Bruttoinlandsprodukt und Prognose
Table Romania Alcoholic Beverages Market: Ausgaben als Anteil des BIP (%)
Table Romania Alcoholic Beverages Market: Verbrauch pro Kopf (Bevölkerung)