Austria Alcoholic Beverages Market 2025

The Austrian alcoholic beverages market is projected to grow from USD 14.8 billion in 2025 zu USD 16.5 Milliarden von 2030, reflecting a modest compound annual growth rate of 2.2%. Jedoch, this value-led expansion masks a more complex structural shift in consumption patterns, as total sales volume is expected to decline further over the forecast period. The disconnect between revenue and volume reflects a broader recalibration in consumer behavior, driven by rising health consciousness and evolving social norms around alcohol use.

The decline in per-capita alcohol consumption is particularly pronounced among younger demographics, who are increasingly prioritizing wellness, geistige Klarheit, and long-term health outcomes. This generational shift has been reinforced by a growing societal acceptance of sobriety and moderation, leading to more consumers actively reducing or eliminating alcohol from their routines. Infolge, traditional categories are under pressure to justify their relevance in a market where consumers are more intentional and values-driven in their choices.

Nonetheless, tourism continues to offer a meaningful offset to domestic consumption softness, particularly in major cities and alpine regions where on-premise sales remain robust. The hospitality sector benefits from strong inbound travel demand, supporting experiential and occasion-based consumption, particularly for wine, Bier, and regional specialties. These pockets of growth provide a counterbalance to the overall decline in everyday consumption habits.

Gleichzeitig, non-alcoholic alternatives are gaining traction as a credible and fast-growing segment. Products positioned as healthier, lower-cost substitutes are attracting significant short-term consumer interest, particularly among individuals experimenting with reduced alcohol lifestyles. This trend is expected to deepen as innovation in taste, branding, and functionality expands the appeal of alcohol-free beverages beyond niche wellness consumers.

Looking forward, sustained market value growth will depend on the industry’s ability to adapt to a more health-conscious and experience-oriented consumer base. Companies that succeed will likely be those able to diversify their portfolios, invest in non-alcoholic innovations, and tap into tourism-driven consumption, while addressing the shifting social and cultural dynamics that are redefining alcohol’s role in modern Austrian lifestyles.

The report provides a comprehensive analysis of the Austria alcoholic beverages market, Angebot detaillierter Daten zur historischen Marktgröße und Wachstumsraten in den letzten sechs Jahren, neben Prognosen, die sich bis hin zu erstrecken 2030. Es präsentiert eine eingehende Untersuchung der Marktkategorien und Unterkategorien, mit einem besonderen Fokus auf wichtige Trends, die die Branche über den Produkttyp hinweg prägen, Verpackungstyp und Verteilungskanal.

Report Highlights

Providing a forward-looking view of the Austria alcoholic beverages market, this report presents size estimates from 2020 Zu 2030, with figures in (Liters/EUR/USD). Actual data (2020–2024) and projections (2025–2030) are supplemented with CAGR metrics to reveal both past momentum and future trajectory. Key segmentation areas – Produkttyp, Verpackungstyp und Verteilungskanal – highlight where growth is accelerating. The analysis is tailored to inform capital deployment, market expansion, and competitive positioning.

In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.

The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 Zu 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.

Marktsegmentierung

The following outlines the segmentation of the Austria alcoholic beverages market:
Produkttyp - z., Bier (dark beer, Lagerbier, low and non-alcoholic beer, Stout), cider and perry, RTS (spirit-based RTDs, wine-based RTDs, andere), Spirituosen (brandy, Liköre, non alcoholic spirits, Rum, Tequila und Mezcal, whiskey, Weiße Geister, andere), Wein (befestigter Wein, non alcoholic wine, Sekt, immer noch Wein)
Verpackungstyp - z., Glasflaschen, Metalldosen, paper container, PET -Flaschen, andere
Verteilungskanal - z., Bars und Horeca, Convenience Stores, Discounter, E-Commerce, Essen und Getränkegeschäfte, Vorhersagen, Hypermärkte, Kleine Lebensmittelgeschäfte, Supermärkte, andere

Makroökonomisch & Demografische Indikatoren

Der unterstützende Kontext umfasst:
Gesamtbevölkerung
Verbraucherpreisindex (CPI)
Bruttoinlandsprodukt (BIP)
Pro -Kopf -Verbrauch
Verbraucherausgaben als Prozentsatz des BIP

Diese Variablen verbessern das Verständnis des Verbrauchspotenzials und der makroökonomischen Trends, die den Markt beeinflussen.

Wettbewerbslandschaft: Marktanteilsanalyse

Neben Größen- und Segmentierungsdaten, the report includes market share breakdowns for primary players in the alcoholic beverages market in Austria, Hervorhebung dominanter Unternehmen und Bewegungen auf Markenebene.
Ab Inb.
Bacardi Limited
Brauerei Hirt GmbH
Brauerei Murau eGen
Budweiser Budvar N.P..
Davide Campari-Milano N.V.
Diageo plc
Dr.. August Oetker
N.V. Heineken.
Mast-Jagermeister SE
Ottakringer Getraenke AG
Pernod Ricard Group
Privatbrauerei Fritz Egger GmbH & CO. Kg
Privatbrauerei Zwettl
Schlumberger AG
Stieglbrauerei zu Salzburg GmbH
Weinkellerei Lenz Moser AG
Winzer Krems GesmbH

Dieser Abschnitt hilft den Interessengruppen, die Marktkonzentration zu bewerten, Partnerschaftsmöglichkeiten identifizieren, und verfolgen Veränderungen in der Führung.

Warum diesen Bericht wählen??

Access accurate and up-to-date market size data for the Austria alcoholic beverages sector.
Obtain granular insights across key segments, einschließlich Produkttyp, Verpackungstyp und Verteilungskanal.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

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Zu den Ergebnissen gehören

Professionell strukturierter PDF -Bericht
Vollständige Excel-Datenbank mit Jahr zu Jahr und mehrdimensionaler Segmentierung von 2020 Zu 2030

Inhaltsverzeichnis

INHALTSVERZEICHNIS
Schlüsselergebnisse
Marktsegmentierung
Marktübersicht
Austria Alcoholic Beverages Market – Produkttypanalyse
Austria Alcoholic Beverages Market – Verpackungstypanalyse
Austria Alcoholic Beverages Market – Verteilungskanalanalyse
Analyse der Unternehmensaktien
Ab Inb.
Bacardi Limited
Brauerei Hirt GmbH
Brauerei Murau eGen
Budweiser Budvar N.P..
Davide Campari-Milano N.V.
Diageo plc
Dr.. August Oetker
N.V. Heineken.
…
Makroökonomische Daten und Prognose
Forschungsmethodik
Haftungsausschluss

Zahlen und Tabellen
Table Austria Alcoholic Beverages Market 2020-2030
Chart Austria Alcoholic Beverages Market, Nettowachstum, 2020-2030
Chart Austria Alcoholic Beverages Market, Wachstumsraten, 2020-2030
Table Austria Alcoholic Beverages Market by Product Type, 2020-2030
Chart Austria Alcoholic Beverages Market by Product Type, CAGR historisch und prognostiziert, 2020-2030
Chart Austria Alcoholic Beverages Market by Product Type, 2020-2030
Table Austria Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Austria Alcoholic Beverages Market by Packaging Type, CAGR historisch und prognostiziert, 2020-2030
Chart Austria Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Austria Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Austria Alcoholic Beverages Market by Distribution Channel, CAGR historisch und prognostiziert, 2020-2030
Chart Austria Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Austria Alcoholic Beverages Market Share (%), von Unternehmen, 2020-2024
Chart Austria Alcoholic Beverages Market, von Unternehmen, 2024
Table Austria Alcoholic Beverages Market Share (%), von Marken, 2020-2024
Chart Austria Alcoholic Beverages Market, von Marken, 2024
Tabelle Österreich – Bevölkerung (Millionen) und Vorhersage
Tabelle Österreich – Verbraucherpreisindex (CPI) und Vorhersage
Tabelle Österreich – Bruttoinlandsprodukt und Prognose
Table Austria Alcoholic Beverages Market: Als Anteil des BIP ausgeben (%)
Table Austria Alcoholic Beverages Market: Verbrauch pro Kopf (Bevölkerung)