According to the latest data, the market size of the hair care products industry in Nigeria is expected to rise by USD 356.2 million with a CAGR of 15.5% by the end of 2029. One of the primary driving factors is the increasing awareness and importance of personal grooming and hygiene among Nigeria consumers. As the population becomes more conscious of their appearance and well-being, there is a growing demand for a wide range of hair care products, from basic shampoos and conditioners to specialized treatments for issues such as dandruff, hair fall, and scalp health. This trend is particularly noticeable among the younger demographic and urban residents, who are more exposed to global beauty trends and standards.
Another significant driver is the rising disposable incomes and improving economic conditions in Nigeria. As more consumers have greater spending power, there is an increased willingness to invest in higher-quality and premium hair care products. This economic uplift allows for a shift from basic, mass-market products to more specialized solutions that cater to specific hair care needs, such as anti-hair fall treatments and hair nourishment products. The expanding middle class plays a crucial role in this shift, driving demand for products that offer enhanced benefits and superior quality.
The report offers a comprehensive evaluation of the Nigeria hair care products market, تقديم بيانات حاسمة عن حجم السوق التاريخي, أنماط النمو, والتوقعات المستقبلية. يوفر تفاصيل شاملة لقطاعات السوق والقطاعات الفرعية, with a focus on key variables such as product, التسعير, مواد التغليف, وقناة التوزيع. This comprehensive evaluation aids in identifying the growth potential within the hair care products industry.
تجزئة السوق
The hair care products market in Nigeria is classified into the following segments:
منتج: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, آحرون
التسعير: كتلة, غالي
مواد التغليف: عبوة مرنة, زجاج, معدن, البلاستيك الصلبة, آحرون
قناة التوزيع: متاجر الراحة, محلات السوبر ماركت ومحلات السوبر ماركت, متاجر البقالة الصغيرة, متاجر الصحة والجمال, البيع المباشر, التجارة الإلكترونية, hair salons, آحرون
The Nigeria hair care products market is segmented on the basis of product, التسعير, مواد التغليف, وقناة التوزيع. بناء على المنتج, the hair care products market in Nigeria is categorized into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, وغيرهم. على أساس التسعير, the hair care products market in Nigeria has been segmented into mass, ومتميز. By packaging material, the hair care products market in Nigeria has been segmented into flexible packaging, زجاج, معدن, البلاستيك الصلبة, وغيرهم. Based upon distribution channel, the hair care products market in Nigeria is also categorized into convenience stores, محلات السوبر ماركت ومحلات السوبر ماركت, متاجر البقالة الصغيرة, متاجر الصحة والجمال, البيع المباشر, التجارة الإلكترونية, hair salons, وغيرهم.
المشهد التنافسي
The Nigeria hair care products market is highly competitive. The prominent players operating in the Nigeria hair care products market include Franemm Industries Limited, N.N. FEMS Industries Ltd., L’Oreal S.A., SoulMate Industries Limited, Godrej Group, دابور الهند المحدودة, Edysmart Nigeria Limited, شركة ريفلون, Zenon Laboratories and Chemical Industries Limited, بروكتر & شركة المقامرة (ص&ز), شركة Colgate-Palmolive, Unilever PLC, Dr Miracle’s Inc., El-Hazy Glittas Limited, Yduona Cosmetics Company, Dubas’n’Ches Commodity Company Limited, Luster Products Inc., McBride plc, Hoyu Co. المحدود., Oriflame Cosmetics S.A., Kenvue Inc., هنكل أ & شارك. KGAA, House Of Cheatham Inc., Recare Limited (Natures Gentle Touch), PZ Cussons Plc.
The report presents a detailed analysis of the Nigeria hair care products market, focusing on the performance of major companies between 2019 و 2023. The data offers valuable insights into market share fluctuations, identifying established leaders and the ascent of new entrants. Such information provides companies with the tools needed to enhance their strategic positioning and remain competitive, even as market conditions evolve.
لماذا شراء هذا التقرير?
Obtain precise statistical data and forecasts for the Nigeria hair care products market.
تطوير استراتيجيات خاصة بالمنطقة وتحديد الأولويات الاستراتيجية بناءً على تحليل البيانات المترجمة.
Gain deep insights into the dynamics of the Nigeria hair care products market.
تحديد فرص الاستثمار عالية الإمكانات من خلال استهداف قطاعات النمو والاتجاهات الناشئة.
Anticipate the future trajectory of the Nigeria hair care products market with informed projections.
تقييم المشهد التنافسي لتحديد التوقيت المثالي للاستفادة من فرص السوق.
جدول المحتويات
جدول المحتويات
النتائج الرئيسية
نطاق الإبلاغ
منهجية البحث
Market overviewNigeria hair care products market – تحليل المنتج
Nigeria hair care products market – تحليل التسعير
Nigeria hair care products market – تحليل مواد التعبئة والتغليف
Nigeria hair care products market – تحليل قناة التوزيع
اللاعبون الرئيسيون وحصة السوق
– Franemm Industries Limited
– N.N. FEMS Industries Ltd.
– L’Oreal S.A.
– SoulMate Industries Limited
– Godrej Group
…
بيانات الاقتصاد الكلي والتوقعات
تنصل
الأشكال والجداول
Table Nigeria hair care products market 2019-2029
Chart Nigeria hair care products market, النمو الصافي, 2019-2029
Chart Nigeria hair care products market, معدلات النمو, 2019-2029
Table Nigeria hair care products market by product, 2019-2029
Chart Nigeria hair care products market by product, CAGR التاريخية والتوقعات, 2019-2029
Chart Nigeria hair care products market by product, 2019-2029
Table Nigeria hair care products market by pricing, 2019-2029
Chart Nigeria hair care products market by pricing, CAGR التاريخية والتوقعات, 2019-2029
Chart Nigeria hair care products market by pricing, 2019-2029
Table Nigeria hair care products market by packaging material, 2019-2029
Chart Nigeria hair care products market by packaging material, CAGR التاريخية والتوقعات, 2019-2029
Chart Nigeria hair care products market by packaging material, 2019-2029
Table Nigeria hair care products market by distribution channel, 2019-2029
Chart Nigeria hair care products market by distribution channel, CAGR التاريخية والتوقعات, 2019-2029
Chart Nigeria hair care products market by distribution channel, 2019-2029
Table Nigeria hair care products market share (%), من قبل الشركات, 2019-2023
Chart Nigeria hair care products market, من قبل الشركات, 2023
Table Nigeria hair care products market share (%), بواسطة العلامات التجارية, 2019-2023
Chart Nigeria hair care products market, بواسطة العلامات التجارية, 2023
Table Nigeria – سكان (الملايين) والتنبؤ
Table Nigeria – مؤشر أسعار المستهلك (CPI) والتنبؤ
Table Nigeria – الناتج المحلي الإجمالي والتوقعات
Table Nigeria hair care products market: تنفق كنسبة من الناتج المحلي الإجمالي (%)
Table Nigeria hair care products market: استهلاك الفرد (سكان)