Poland Alcoholic Beverages Market 2025

Poland’s alcoholic beverages market is projected to maintain steady value growth over the next five years, with the market expected to expand from USD 18.0 مليار في 2025 إلى USD 21.4 مليار من قبل 2030, reflecting a compound annual growth rate of 3.51%. This upward trajectory in market value, however, masks a more complex dynamic beneath the surface, where shifting consumer behavior and demographic changes are altering the industry’s structural foundations.

Despite the positive revenue outlook, total alcohol volumes are anticipated to continue declining over the forecast period. Poland’s aging population and a broader demographic contraction are contributing to a shrinking consumer base for traditional alcoholic products. Compounding this trend is a generational shift in consumption habits: younger consumers are demonstrating a clear departure from conventional spirits such as vodka, increasingly favoring flavored, low-alcohol alternatives or abstaining altogether. The growing awareness of alcohol’s health risks is reshaping preferences, driving interest in moderation and wellness-oriented options.

As a result, the industry is undergoing a recalibration, with major players redirecting investment toward low- and no-alcohol innovations. Non-alcoholic beers, بخاصة, are emerging as a focal point for portfolio diversification, with brands seeking to deliver on taste expectations while appealing to consumers’ evolving lifestyle values. Product development is increasingly guided by health-conscious positioning and a desire to cater to niche but expanding sub-segments, including those seeking flavorful, وظيفية, and socially inclusive drinking experiences.

This pivot does not merely reflect reactive adaptation but marks a strategic evolution in how brands engage with the market. As Poland’s alcoholic beverage landscape becomes more fragmented and preference-driven, the capacity to innovate beyond traditional formats will be essential. Value growth is likely to persist, but it will depend less on volume expansion and more on product sophistication, health-aligned branding, and consumer-centric reformulation.

The report aims to deliver comprehensive data on the Poland alcoholic beverages market, تغطي حجم السوق السنوي ومعدلات النمو على مدى السنوات الست الماضية, جنبا إلى جنب مع التوقعات من خلال 2030. يوفر تحليلًا متعمقًا لفئات السوق والفئات الفرعية, مع التركيز بشكل خاص على تطور الاتجاهات حسب نوع المنتج, نوع التغليف وقناة التوزيع.

Report Highlights

This report presents a comprehensive analysis of the Poland alcoholic beverages market size (in Liters/PLN/USD) من 2020 ل 2030. The core dataset includes historical figures and forward-looking projections for both the overall market and its key segments, supplemented by compound annual growth rates (CAGRs) for historical and forecast periods. Segmentation covers product type, نوع التغليف وقناة التوزيع. By comparing historical and projected growth rates, the analysis identifies high-potential segments, enabling data-driven strategic decision-making.

In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.

A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020-2024. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.

تجزئة السوق

The Poland alcoholic beverages market is classified into the following segments:
نوع المنتج - على سبيل المثال, جعة (dark beer, الجعة, low and non-alcoholic beer, شجاع), cider and perry (regular cider/perry, non alcoholic cider/perry), RTs (spirit-based RTDs, wine-based RTDs), الأرواح (براندي, المسكرات, non alcoholic spirits, الروم, تيكيلا و mezcal, whiskey, أرواح بيضاء, آحرون), خمر (نبيذ محصن, non alcoholic wine, النبيذ غير الناج, النبيذ الفوار, لا يزال النبيذ)
نوع التغليف - على سبيل المثال, زجاجات زجاجية, العلب المعدنية, paper container, PET bottles, آحرون
قناة التوزيع - على سبيل المثال, الحانات وهوريكا, متاجر الراحة, خصم, متاجر الطعام والمشروبات, المقصودات, Hypermarkets, متاجر البقالة الصغيرة, محلات السوبر ماركت, آحرون

الاقتصاد الكلي & المؤشرات الديموغرافية

Supporting context includes:
Total population
مؤشر أسعار المستهلك (CPI)
الناتج المحلي الإجمالي (الناتج المحلي الإجمالي)
Per capita consumption
Consumer spending as a percentage of GDP

These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.

المشهد التنافسي: تحليل حصة السوق

This report presents market share figures for top companies operating in the alcoholic beverages sector in Poland, highlighting brand reach and competitive footprint. Notable participants include:
AB inb.
مجموعة أساهي, المحدودة.
باكاردي المحدودة
Bartex Bartol Sp. Z O.O. sp.k.
Browar Amber Sp. Z O.O. sp. ك.
Browary Regionalne Jakubiak Sp. Z O.O.
شركة براون فورمان
كارلسبرغ A/S.
Coca-Cola HBC AG
Davide Campari-Milano N.V.
Diageo PLC
دكتور. أغسطس أوتكر
ه. & ي. Gallo Winery
مجموعة Maspex Wadowice
N.V Heineken.
JNT Group S.A. Sp.K.
Mast-Jagermeister SE
Partner Center Sp. Z O.O.
Paulaner Brauerei Gmbh & شارك. كجم
Perla – Browary Lubelskie S.A.
مجموعة بيرنود ريكارد
S.V.S. مارتينيكايز
Schloss Wachenheim AG
Stock Spirits Group PLC
United Beverages S.A.
Van Pur S.A.
وليام جرانت & أبناء المحدودة.

يساعد هذا القسم أصحاب المصلحة في تقييم تركيز السوق, تحديد فرص الشراكة, والتحولات في القيادة.

لماذا تختار هذا التقرير?

Access accurate and up-to-date market size data for the Poland alcoholic beverages sector.
Obtain granular insights across key segments, بما في ذلك نوع المنتج, نوع التغليف وقناة التوزيع.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

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تقرير PDF منظم بشكل احترافي
قاعدة بيانات Excel الكاملة مع أرقام لمدة عام وتجزئة متعددة الأبعاد من 2020 ل 2030

جدول المحتويات

جدول المحتويات
النتائج الرئيسية
تجزئة السوق
نظرة عامة على السوق
Poland Alcoholic Beverages Market – تحليل نوع المنتج
Poland Alcoholic Beverages Market – تحليل نوع التغليف
Poland Alcoholic Beverages Market – تحليل قناة التوزيع
تحليل أسهم الشركة
AB inb.
مجموعة أساهي, المحدودة.
باكاردي المحدودة
Bartex Bartol Sp. Z O.O. sp.k.
Browar Amber Sp. Z O.O. sp. ك.
Browary Regionalne Jakubiak Sp. Z O.O.
شركة براون فورمان
كارلسبرغ A/S.
Coca-Cola HBC AG
…
بيانات الاقتصاد الكلي والتوقعات
منهجية البحث
تنصل

الأشكال والجداول
Table Poland Alcoholic Beverages Market 2020-2030
Chart Poland Alcoholic Beverages Market, النمو الصافي, 2020-2030
Chart Poland Alcoholic Beverages Market, معدلات النمو, 2020-2030
Table Poland Alcoholic Beverages Market by Product Type, 2020-2030
Chart Poland Alcoholic Beverages Market by Product Type, CAGR التاريخية والتوقعات, 2020-2030
Chart Poland Alcoholic Beverages Market by Product Type, 2020-2030
Table Poland Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Poland Alcoholic Beverages Market by Packaging Type, CAGR التاريخية والتوقعات, 2020-2030
Chart Poland Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Poland Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Poland Alcoholic Beverages Market by Distribution Channel, CAGR التاريخية والتوقعات, 2020-2030
Chart Poland Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Poland Alcoholic Beverages Market Share (%), من قبل الشركات, 2020-2024
Chart Poland Alcoholic Beverages Market, من قبل الشركات, 2024
Table Poland Alcoholic Beverages Market Share (%), بواسطة العلامات التجارية, 2020-2024
Chart Poland Alcoholic Beverages Market, بواسطة العلامات التجارية, 2024
جدول بولندا – سكان (الملايين) والتنبؤ
جدول بولندا – مؤشر أسعار المستهلك (CPI) والتنبؤ
جدول بولندا – الناتج المحلي الإجمالي والتوقعات
Table Poland Alcoholic Beverages Market: تنفق كنسبة من الناتج المحلي الإجمالي (%)
Table Poland Alcoholic Beverages Market: استهلاك الفرد (سكان)