Colombia’s tea market is projected to expand by USD 14.1 million between 2025 and 2030, advancing at a compound annual rate of 5.3%. Growth is underpinned by a gradual shift in consumer priorities, with tea increasingly positioned as a natural, minimally processed beverage aligned with broader wellness aspirations. As macroeconomic conditions stabilise, households are demonstrating renewed willingness to incorporate functional products into daily routines, supporting a steady rise in category penetration beyond its traditional herbal base.
Functional positioning has become the central growth lever. Products associated with detoxification, relaxation, digestive support, energy enhancement and immune reinforcement are gaining traction, reflecting the mainstreaming of preventive health behaviours. Fruit and herbal infusions remain the core engine of expansion, benefiting from broad flavour portfolios and tiered price architectures that allow brands to address both value-oriented and premium segments. At the same time, younger consumers—shaped by social media discovery and lifestyle branding—are embracing tea as a hydration, flavour and sharing occasion, widening its relevance beyond remedial consumption.
Premiumisation is emerging, albeit from a relatively early stage of category development. Specialist tea retailers and curated assortments are elevating perceptions through origin storytelling, cultivation narratives and carefully crafted blends, fostering differentiation in a market still building its tea culture. Consumer education remains pivotal to unlocking further uptrading potential, particularly as brands seek to reposition tea from a functional remedy toward a lifestyle-enhancing beverage.
In distribution, modern retail continues to anchor volumes, leveraging assortment breadth and promotional intensity. Discount channels are expanding rapidly, intensifying price-based competition and reinforcing a bifurcated structure in which entry-level functional products coexist alongside higher-value, experience-led propositions. Overall, Colombia’s tea market is evolving through health-driven innovation, product segmentation and channel diversification, with future gains likely to reflect deeper penetration and value enhancement rather than purely scale-driven expansion.
This up-to-date report presents a quantitative breakdown of the tea sector in Colombia. Updated in 2025, it covers historical performance from 2020 onward and forecasts through 2030. Users can access key figures, segment details, and future trajectories in one concise source.
What’s Inside the Report
Annual market size figures expressed in (Tons/COP/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The Colombia tea market is classified into the following segments:
Product type – e.g., black tea, fruit and herbal tea, green tea, RTD tea
Type – e.g., conventional, organic
Packaging type – e.g., flexible packaging, paper containers
Distribution channel – e.g., bars and HoReCa, discounters, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
This section delivers market share statistics for the tea market in Colombia, helping readers assess brand performance and competitive dynamics. Leading players featured include: AGRICOLA HIMALAYA SA, Associated British Foods plc, Cambiaso Hnos S.A.C, Congrupo s.a., Grupo Nutresa S.A., Stash Tea Company, Tisanas Orquidea S.A.S., etc.
Market share data is presented for top-performing companies in the overall tea sector, as well as for individual segments such as tea, black tea, black tea bags, fruit and herbal tea, green tea and RTD tea, enabling a granular view of competitive dynamics.
Market share analysis covered in the report:
Colombia tea market share
Colombia black tea market share
Colombia black tea bags market share
Colombia fruit and herbal tea market share
Colombia green tea market share
Colombia RTD tea market share
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Colombia Tea Market – Product Type Analysis
Colombia Tea Market – Type Analysis
Colombia Tea Market – Packaging Type Analysis
Colombia Tea Market – Distribution Channel Analysis
Company/Brand Shares Analysis
AGRICOLA HIMALAYA SA
Associated British Foods plc
Cambiaso Hnos S.A.C
Congrupo s.a.
Grupo Nutresa S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Colombia Tea Market Size 2020-2030
Chart Colombia Tea Market, Net Growth, 2020-2030
Chart Colombia Tea Market, Growth Rates, 2020-2030
Table Colombia Tea Market by Product Type, 2020-2030
Chart Colombia Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Colombia Tea Market by Product Type, 2020-2030
Table Colombia Tea Market by Type, 2020-2030
Chart Colombia Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Colombia Tea Market by Type, 2020-2030
Table Colombia Tea Market by Packaging Type, 2020-2030
Chart Colombia Tea Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Colombia Tea Market by Packaging Type, 2020-2030
Table Colombia Tea Market by Distribution Channel, 2020-2030
Chart Colombia Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Colombia Tea Market by Distribution Channel, 2020-2030
Table Colombia Tea Market Share (%), by Companies, 2020-2025
Chart Colombia Tea Market, by Companies, 2025
Table Colombia Tea Market Share (%), by Brands, 2020-2025
Chart Colombia Tea Market, by Brands, 2025
Table Colombia – Population (Millions) and Forecast
Table Colombia – Consumer Price Index (CPI) and Forecast
Table Colombia – Gross Domestic Product and Forecast
Table Colombia Tea Market: Spend as a Proportion of GDP (%)
Table Colombia Tea Market: Consumption per Capita (Population)
Companies Mentioned
This report profiles the following Colombia Tea companies:
AGRICOLA HIMALAYA SA
Associated British Foods plc
Cambiaso Hnos S.A.C
Congrupo s.a.
Grupo Nutresa S.A.
Stash Tea Company
Tisanas Orquidea S.A.S.