Between 2025 and 2030, the Latvia tea market is expected to add approximately USD 2.9 million in value, reflecting a modest CAGR of around 1.38%. This subdued expansion masks a structurally constrained environment shaped by demographic headwinds and intensifying competition from coffee. Volumes remain under pressure as population ageing narrows the core consumer base, while younger cohorts display weaker attachment to traditional tea consumption. As a result, the market is undergoing gradual adjustment, with limited value uplift largely supported by pricing rather than broad-based demand recovery.
Black tea continues to command the largest share, yet the segment has reached a high level of saturation. Innovation avenues are relatively narrow, and its primary consumer base skews older, amplifying vulnerability as this demographic contracts. In contrast, fruit and herbal teas demonstrate greater resilience, underpinned by strong associations with relaxation, immunity support and seasonal wellbeing. Herbal infusions, in particular, benefit from established local traditions of home remedies and heightened interest in functional beverages. While these segments generate pronounced peaks during autumn and winter, their aggregate scale remains insufficient to fully offset the structural decline of mainstream black tea. Green tea retains a loyal, health-oriented following but remains comparatively niche.
Looking ahead, underlying demand in constant terms is likely to trend lower, with incremental gains dependent on functional positioning, higher value-added propositions and selective premiumisation rather than expansion of the consumer base. Sustainability and ingredient transparency are becoming more salient competitive factors. Brands emphasising organic sourcing, simplified formulations and environmentally responsible packaging may strengthen trust and justify premium pricing in a cautious spending climate. Functional products distributed through pharmacy channels are gaining visibility, reinforcing tea’s positioning within the broader wellness spectrum.
Competitive dynamics are also influenced by private label activity, which is gradually expanding in a price-sensitive retail landscape, though its overall impact remains measured. Supermarkets continue to dominate distribution, leveraging broad assortments and established footfall, while discount operators are expanding more aggressively amid value-driven purchasing behaviour. Online sales are growing from a low base but remain secondary, as consumers typically prefer in-store comparison and immediate purchase decisions. Overall, demographic shifts, functional health narratives and evolving retail structures will define the trajectory of Latvia’s tea market over the medium term.
Designed to support strategic decision-making, this report provides a thorough analysis of the tea market in Latvia. With the latest update completed in 2025, it features key market metrics, historical developments from 2020 onward, and forecasts to 2030. Whether used for opportunity assessment, market sizing, or competitive planning, this report delivers actionable intelligence.
What’s Inside the Report
Annual market size figures expressed in (Tons/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The following outlines the segmentation of the Latvia tea market:
Product type – e.g., black tea, fruit and herbal tea, green tea, others, RTD tea
Type – e.g., conventional, organic
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, forecourts, hypermarkets, small grocery stores, supermarkets, tobacco/liquor/tea shop, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the tea market in Latvia, highlighting dominant firms and brand-level movements. Companies profiled include: Acorus Calamus UAB, Ahmad Tea Ltd., BARGI, SIA, Basilur Tea Exports (Pvt) Ltd., Ecotone, Greenfield Tea Ltd., INTEKA, SIA, JDE Peet’s N.V., Lipton Teas and Infusions, Mai Kompanya OAO, MJF Holdings Limited, MOKATE SA, Posti S.A., Rigas Farmaceitiska Fabrika A/S, Rukisu Teja Z/S, Tata Consumer Products Ltd., TM Galka, ZS Doktus, etc.
This report delivers comprehensive market share data for key players in the total tea market, complemented by segment-specific analysis for tea, black tea, fruit and herbal tea, green tea, other tea and RTD tea categories.
Market share analysis covered in the report:
Latvia tea market share
Latvia black tea market share
Latvia fruit and herbal tea market share
Latvia green tea market share
Latvia other tea market share
Latvia RTD tea market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Latvia Tea Market – Product Type Analysis
Latvia Tea Market – Type Analysis
Latvia Tea Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Acorus Calamus UAB
Ahmad Tea Ltd.
BARGI, SIA
Basilur Tea Exports (Pvt) Ltd.
Ecotone
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Latvia Tea Market Size 2020-2030
Chart Latvia Tea Market, Net Growth, 2020-2030
Chart Latvia Tea Market, Growth Rates, 2020-2030
Table Latvia Tea Market by Product Type, 2020-2030
Chart Latvia Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Latvia Tea Market by Product Type, 2020-2030
Table Latvia Tea Market by Type, 2020-2030
Chart Latvia Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Latvia Tea Market by Type, 2020-2030
Table Latvia Tea Market by Distribution Channel, 2020-2030
Chart Latvia Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Latvia Tea Market by Distribution Channel, 2020-2030
Table Latvia Tea Market Share (%), by Companies, 2020-2025
Chart Latvia Tea Market, by Companies, 2025
Table Latvia Tea Market Share (%), by Brands, 2020-2025
Chart Latvia Tea Market, by Brands, 2025
Table Latvia – Population (Millions) and Forecast
Table Latvia – Consumer Price Index (CPI) and Forecast
Table Latvia – Gross Domestic Product and Forecast
Table Latvia Tea Market: Spend as a Proportion of GDP (%)
Table Latvia Tea Market: Consumption per Capita (Population)
Companies Mentioned
The companies featured in this report include:
Acorus Calamus UAB
Ahmad Tea Ltd.
BARGI, SIA
Basilur Tea Exports (Pvt) Ltd.
Ecotone
Greenfield Tea Ltd.
INTEKA, SIA
JDE Peet’s N.V.
Lipton Teas and Infusions
Mai Kompanya OAO
MJF Holdings Limited
MOKATE SA
Posti S.A.
Rigas Farmaceitiska Fabrika A/S
Rukisu Teja Z/S
Tata Consumer Products Ltd.
TM Galka
ZS Doktus