Over the five-year period to 2030, the Croatia tea market is projected to expand by USD 5.5 million in value, advancing at a CAGR of 3.62%. The category remains firmly in a mature phase, with limited scope for volume acceleration. Growth is instead underpinned by gradual premiumisation, health-oriented consumption patterns and rising unit prices, which together support steady value expansion despite broadly stable drinking frequency.
Tea continues to benefit from its positioning as a natural and soothing beverage, offering both everyday functionality and a modest element of indulgence amid economic uncertainty. Sensitivity to imported raw materials and global cost fluctuations has contributed to upward pricing pressure, sustaining nominal retail growth even as aggregate consumption remains largely unchanged. In this environment, tea maintains a stabilising role within the broader hot drinks portfolio.
Product mix dynamics are increasingly shaped by herbal, fruit-infused and function-led offerings. Consumers are placing greater emphasis on digestive support, immune resilience and relaxation benefits, driving higher spend per unit and reinforcing the shift toward value-added segments. Traditional black tea retains a stable base, but momentum is more visible in products that combine local herbal ingredients with contemporary health narratives. Innovation is concentrated in flavour extensions, cleaner formulations and packaging upgrades designed to enhance perceptions of authenticity and quality.
Looking ahead, further gains are likely to derive from portfolio optimisation and value management rather than from a meaningful expansion of the consumer base. Digitalisation and production upgrades are gradually improving operational efficiency, sustainability credentials and online engagement. Modern grocery chains remain the primary retail platform for planned purchases, while discounters reinforce price competitiveness. Convenience channels, supported in part by tourism flows and regulatory developments, are expanding at a faster pace, signalling incremental shifts in consumption occasions. Overall, Croatia’s tea market is evolving through health-driven differentiation, price realignment and channel diversification within the constraints of a mature demand environment.
Published in 2025, this report presents a quantitative profile of the tea market in Croatia. It combines historical trends from 2020 onward with a forward-looking outlook to 2030, helping consultants and investors identify growth patterns and assess market dynamics.
What’s Inside the Report
Annual market size figures expressed in (Tons/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The Croatia tea market is categorized into the following segments:
Product type – e.g., black tea, fruit and herbal tea, green tea, instant tea, others, RTD tea
Type – e.g., conventional, organic
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Market share analysis is included for the tea industry in Croatia, shedding light on the relative scale and market presence of major firms. Leading companies include: AGRISTAR d.o.o., Ahmad Tea Ltd., Associated British Foods plc, FRANCK d.d., Podravka d.d., SPIDER GRUPA d.o.o., Teekanne GmbH & CO. kg, etc.
Market share data is presented for top-performing companies in the overall tea sector, as well as for individual segments such as tea, black tea, fruit and herbal tea, green tea, instant tea, other tea and RTD tea, enabling a granular view of competitive dynamics.
Market share analysis covered in the report:
Croatia tea market share
Croatia black tea market share
Croatia fruit and herbal tea market share
Croatia green tea market share
Croatia instant tea market share
Croatia other tea market share
Croatia RTD tea market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Croatia Tea Market – Product Type Analysis
Croatia Tea Market – Type Analysis
Croatia Tea Market – Distribution Channel Analysis
Company/Brand Shares Analysis
AGRISTAR d.o.o.
Ahmad Tea Ltd.
Associated British Foods plc
FRANCK d.d.
Podravka d.d.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Croatia Tea Market Size 2020-2030
Chart Croatia Tea Market, Net Growth, 2020-2030
Chart Croatia Tea Market, Growth Rates, 2020-2030
Table Croatia Tea Market by Product Type, 2020-2030
Chart Croatia Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Croatia Tea Market by Product Type, 2020-2030
Table Croatia Tea Market by Type, 2020-2030
Chart Croatia Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Croatia Tea Market by Type, 2020-2030
Table Croatia Tea Market by Distribution Channel, 2020-2030
Chart Croatia Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Croatia Tea Market by Distribution Channel, 2020-2030
Table Croatia Tea Market Share (%), by Companies, 2020-2025
Chart Croatia Tea Market, by Companies, 2025
Table Croatia Tea Market Share (%), by Brands, 2020-2025
Chart Croatia Tea Market, by Brands, 2025
Table Croatia – Population (Millions) and Forecast
Table Croatia – Consumer Price Index (CPI) and Forecast
Table Croatia – Gross Domestic Product and Forecast
Table Croatia Tea Market: Spend as a Proportion of GDP (%)
Table Croatia Tea Market: Consumption per Capita (Population)
Companies Mentioned
This report profiles the following Croatia Tea companies:
AGRISTAR d.o.o.
Ahmad Tea Ltd.
Associated British Foods plc
FRANCK d.d.
Podravka d.d.
SPIDER GRUPA d.o.o.
Teekanne GmbH & CO. kg