Between 2025 and 2030, the Singapore tea market is expected to add USD 12.1 million in value, advancing at a compound annual growth rate of 3.61%. The category demonstrates resilience within a mature consumption landscape, characterised by steady value expansion and moderate volume gains. Tea retains a stable role in the local beverage mix, supported by relatively stable pricing compared with other drink categories that have undergone frequent increases. In an environment marked by elevated living costs, this price stability has helped preserve tea’s attractiveness, while growth has been driven more by differentiation and value enhancement than by discount-led competition.
Premiumisation and structural upgrading are increasingly evident. Brands are focusing on origin specificity, fermentation techniques and artisanal blending to appeal to consumers seeking quality and experiential depth. Rather than competing on price, market participants are emphasising authenticity and craftsmanship, reinforcing tea’s positioning as a refined and culturally anchored beverage. This shift reflects a broader consumer preference for products that combine everyday functionality with elevated brand narratives.
Fruit and herbal teas represent the most dynamic growth segments, aligned with a clear pivot toward health-oriented consumption. Demand is strongest among younger and health-conscious consumers who favour caffeine-free, low-calorie and function-linked propositions. Innovation is centred on natural ingredients and clean-label positioning, with claims around digestive support, immune enhancement and antioxidant benefits increasingly shaping purchasing decisions. Matcha and function-oriented green teas are also gaining traction among urban professionals, valued for their health image and versatility across consumption occasions, further supporting the premium trajectory of the market.
Looking ahead, incremental growth is likely to be anchored in personalised health preferences and digital enablement. Consumers are placing greater emphasis on ingredient transparency, sustainable sourcing and environmentally responsible packaging, prompting brands to refine supply chains and packaging design. E-commerce platforms are playing a growing role through data-driven recommendations, subscription models and online-exclusive assortments that enhance engagement and loyalty. While supermarkets remain the primary distribution channel, online retail continues to gain share, particularly for functional and clean-label products. Overall, Singapore’s tea market exemplifies a mature ecosystem where growth is structurally optimised, underpinned by health alignment, digital innovation and sustainability-led differentiation rather than by headline volume expansion.
Published in 2025, this report presents a quantitative profile of the tea market in Singapore. It combines historical trends from 2020 onward with a forward-looking outlook to 2030, helping consultants and investors identify growth patterns and assess market dynamics.
What’s Inside the Report
Annual market size figures expressed in (Tons/SGD/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The segmentation of the Singapore tea market is outlined below:
Product type – e.g., black tea, fruit and herbal tea, green tea, instant tea, others, RTD tea
Type – e.g., conventional, organic
Packaging type – e.g., flexible packaging, paper containers
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the tea market in Singapore, highlighting dominant firms and brand-level movements. Companies profiled include: Associated British Foods plc, BOH Plantations Sdn. Bhd., Ecotone, Gold Kili Trading Enterprise (Singapore) Pte. Ltd., Harada Tea Processing Co., Ltd., Ito En, Ltd., JDE Peet’s N.V., Lipton Teas and Infusions, MJF Holdings Limited, Nin Jiom Medicine Manufactory (Hong Kong) Limited, Odani Kokufun Co., Ltd., PT. SARI INCOFOOD CORPORATION, Ten Ren Tea Co., Ltd., Teo Lian Yew Enterprise, Viz Branz Pte. Ltd., etc.
This report provides market share data for leading players in the overall tea market, as well as in key segments including tea, black tea, loose black tea, black tea bags, fruit and herbal tea, green tea, instant tea, other tea and RTD tea.
Market share analysis covered in the report:
Singapore tea market share
Singapore black tea market share
Singapore loose black tea market share
Singapore black tea bags market share
Singapore fruit and herbal tea market share
Singapore green tea market share
Singapore instant tea market share
Singapore other tea market share
Singapore RTD tea market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Singapore Tea Market – Product Type Analysis
Singapore Tea Market – Type Analysis
Singapore Tea Market – Packaging Type Analysis
Singapore Tea Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Associated British Foods plc
BOH Plantations Sdn. Bhd.
Ecotone
Gold Kili Trading Enterprise (Singapore) Pte. Ltd.
Harada Tea Processing Co., Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Singapore Tea Market Size 2020-2030
Chart Singapore Tea Market, Net Growth, 2020-2030
Chart Singapore Tea Market, Growth Rates, 2020-2030
Table Singapore Tea Market by Product Type, 2020-2030
Chart Singapore Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Singapore Tea Market by Product Type, 2020-2030
Table Singapore Tea Market by Type, 2020-2030
Chart Singapore Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Singapore Tea Market by Type, 2020-2030
Table Singapore Tea Market by Packaging Type, 2020-2030
Chart Singapore Tea Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Singapore Tea Market by Packaging Type, 2020-2030
Table Singapore Tea Market by Distribution Channel, 2020-2030
Chart Singapore Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Singapore Tea Market by Distribution Channel, 2020-2030
Table Singapore Tea Market Share (%), by Companies, 2020-2025
Chart Singapore Tea Market, by Companies, 2025
Table Singapore Tea Market Share (%), by Brands, 2020-2025
Chart Singapore Tea Market, by Brands, 2025
Table Singapore – Population (Millions) and Forecast
Table Singapore – Consumer Price Index (CPI) and Forecast
Table Singapore – Gross Domestic Product and Forecast
Table Singapore Tea Market: Spend as a Proportion of GDP (%)
Table Singapore Tea Market: Consumption per Capita (Population)
Companies Mentioned
Key industry players examined in this Singapore Tea market analysis comprise:
Associated British Foods plc
BOH Plantations Sdn. Bhd.
Ecotone
Gold Kili Trading Enterprise (Singapore) Pte. Ltd.
Harada Tea Processing Co., Ltd.
Ito En, Ltd.
JDE Peet’s N.V.
Lipton Teas and Infusions
MJF Holdings Limited
Nin Jiom Medicine Manufactory (Hong Kong) Limited
Odani Kokufun Co., Ltd.
PT. SARI INCOFOOD CORPORATION
Ten Ren Tea Co., Ltd.
Teo Lian Yew Enterprise
Viz Branz Pte. Ltd.