Thailand’s ice cream market is forecast to expand to USD 853.7 million by 2030, reflecting a modest compound annual growth rate of 1.34% over the forecast period. The headline growth rate masks a diverging market dynamic, where consumer caution amid slowing economic conditions and rising household debt is weighing on overall sales volumes, even as premium and health-oriented segments carve out growing niches.
The economic slowdown has placed downward pressure on discretionary spending, prompting many households to cut back on non-essential purchases. In this environment, affordability has become a decisive factor. Bulk-packaged ice cream, offering lower unit costs, has gained popularity among value-conscious buyers, underscoring the importance of price positioning in sustaining volumes. At the same time, brands are facing the challenge of stimulating demand in a market where cautious consumers are increasingly selective.
In contrast, the premium segment has demonstrated resilience. Despite pressure on purchasing power, affluent and urban consumers continue to seek indulgence through higher-quality products, with multi-pack formats and dessert-inspired flavors capturing interest. This aligns with a broader shift toward experiential consumption, where novelty and sophistication outweigh price sensitivity. Simultaneously, health-driven preferences are reshaping category innovation, with rising demand for low-fat, low-calorie, and fruit-based formulations, particularly among younger and wellness-focused demographics.
Brands are responding by diversifying product portfolios, introducing new flavors, formats, and functional claims to stave off consumer fatigue and maintain engagement. These efforts highlight a dual-track strategy: catering to cost-sensitive buyers with value options while leveraging premiumization and health-conscious innovation to drive differentiation.
As Thailand’s ice cream sector navigates a challenging consumer environment, the interplay between affordability, indulgence, and health awareness will define market performance. Growth may be modest in aggregate terms, but underlying shifts in consumer behavior are likely to reshape the competitive landscape and create opportunities for targeted expansion.
This report provides a comprehensive analysis of the Thailand ice cream market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type, category and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.
Report Highlights
Designed for business leaders and strategists, this report offers a data-rich overview of the Thailand ice cream market from 2020 to 2030, including actuals for 2020–2024 and projections for 2025–2030. All figures are reported in (Tons/THB/USD), with compound annual growth rates (CAGR) calculated for both periods. The analysis spans key dimensions such as product type, category and distribution channel. This structure enables decision-makers to isolate growth-driving segments and align resource allocation with emerging market opportunities.
Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 to 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Market Segmentation
The segmentation of the Thailand ice cream market is outlined below:
Product type – e.g., impulse ice cream, take-home ice cream
Category – e.g., dairy ice cream, water ice cream
Distribution channel – e.g., convenience stores, foodservice channels, forecourts, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
The report provides an overview of market share among leading firms in the ice cream sector in Thailand, reflecting a mix of established brands and emerging competitors. Companies profiled include:
Ezaki Glico Co., Ltd.
General Mills, Inc.
Inner Mongolia Yili Industrial Group Co.,?Ltd.
Nestle S.A.
Thai Beverage Public Company Limited
Unilever PLC
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Access accurate and up-to-date market size data for the Thailand ice cream sector.
Obtain granular insights across key segments, including product type, category and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Thailand Ice Cream Market – Product Type Analysis
Thailand Ice Cream Market – Category Analysis
Thailand Ice Cream Market – Distribution Channel Analysis
Company Shares Analysis
Ezaki Glico Co., Ltd.
General Mills, Inc.
Inner Mongolia Yili Industrial Group Co.,?Ltd.
Nestle S.A.
Thai Beverage Public Company Limited
Unilever PLC
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Thailand Ice Cream Market 2020-2030
Chart Thailand Ice Cream Market, Net Growth, 2020-2030
Chart Thailand Ice Cream Market, Growth Rates, 2020-2030
Table Thailand Ice Cream Market by Product Type, 2020-2030
Chart Thailand Ice Cream Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Thailand Ice Cream Market by Product Type, 2020-2030
Table Thailand Ice Cream Market by Category, 2020-2030
Chart Thailand Ice Cream Market by Category, CAGR Historic and Forecast, 2020-2030
Chart Thailand Ice Cream Market by Category, 2020-2030
Table Thailand Ice Cream Market by Distribution Channel, 2020-2030
Chart Thailand Ice Cream Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Thailand Ice Cream Market by Distribution Channel, 2020-2030
Table Thailand Ice Cream Market Share (%), by Companies, 2020-2024
Chart Thailand Ice Cream Market, by Companies, 2024
Table Thailand Ice Cream Market Share (%), by Brands, 2020-2024
Chart Thailand Ice Cream Market, by Brands, 2024
Table Thailand – Population (Millions) and Forecast
Table Thailand – Consumer Price Index (CPI) and Forecast
Table Thailand – Gross Domestic Product and Forecast
Table Thailand Ice Cream Market: Spend as a Proportion of GDP (%)
Table Thailand Ice Cream Market: Consumption per Capita (Population)