The alcoholic beverages market in the Netherlands is projected to grow from USD 18.1 billion in 2025 to USD 22.7 billion by 2030, translating to a compound annual growth rate of 4.7%. While the market’s value trajectory appears solid, underlying consumption trends reveal a more nuanced picture, with volume growth remaining marginal and per capita alcohol intake showing signs of moderation.
Population expansion and shifting consumer preferences are reshaping the market’s structure. As Dutch consumers become more health-conscious across age groups, alcohol is increasingly viewed as incompatible with a wellness-oriented lifestyle. This is particularly evident among younger and older demographics alike, who are cutting back on traditional alcoholic beverages and exploring alternatives such as tea, flavored water, and functional drinks.
Interest in no- and low-alcohol products continues to gather pace, offering a modest but consistent growth lever amid overall consumption restraint. While overall drinking frequency declines, demand is consolidating around premium offerings, as consumers opt for quality over quantity. This shift toward higher-end products reflects a broader recalibration of social norms around alcohol and a desire for more curated, occasional indulgences.
Even as value growth remains steady, largely supported by pricing and product mix upgrades, the sector must navigate a cooling of cultural enthusiasm for alcohol. Long-term growth will depend on how successfully producers can diversify portfolios, respond to health and sustainability expectations, and appeal to evolving consumer identities that increasingly place alcohol on the periphery rather than at the center of social experiences.
This report delivers a comprehensive analysis and forward-looking perspective on the Netherlands alcoholic beverages market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product type, packaging type and distribution channel, offering stakeholders a detailed roadmap for strategic decision-making.
Report Highlights
The report delivers detailed market sizing from 2020 to 2030, with metrics reported in (Liters/EUR/USD). It includes historical data (2020–2024), forecasts (2025–2030), and corresponding CAGR metrics. The dataset covers segmentation by product type, packaging type and distribution channel. Through comparative growth analysis, the report identifies outperforming segments and provides a quantitative foundation for prioritizing strategic initiatives.
In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 to 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Market Segmentation
The Netherlands alcoholic beverages market is classified into the following segments:
Product type – e.g., beer (dark beer, lager, low and non-alcoholic beer, stout), cider and perry (regular cider/perry, non alcoholic cider/perry), RTDs (non-alcoholic RTDs, spirit-based RTDs, wine-based RTDs, others), spirits (brandy, liqueurs, non alcoholic spirits, rum, tequila and mezcal, whiskey, white spirits, others), wine (fortified wine, non alcoholic wine, non-grape wine, sparkling wine, still wine)
Packaging type – e.g., glass bottles, metal cans, paper container, PET bottles, others
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, food and drinks stores, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Market share insights presented in this report illustrate the evolving competitive landscape of the alcoholic beverages sector in Netherlands, with data on top-performing brands and consolidation trends. Key market participants include:
AB InBev
Accolade Wines Limited
Arco Bodegas Unidas SA
Asahi Group Holdings, Ltd.
Bacardi Limited
Carlsberg A/S
Davide Campari-Milano N.V.
De Kuyper Royal Distillers BV
Diageo plc
Diego Zamora S.A.
Duvel Moortgat NV
Gulpener Bierbrouwerij B.V.
Heineken N.V.
Hooghoudt Distillery B.V.
Illva Saronno S.p.A.
Jopen B.V.
Les Grands Chais De France
Miguel Torres S.A.
Nolet Distillery B.V.
Pernod Ricard Group
Sogrape Group
Swinkels Family Breweries N.V.
Texelse Bierbrouwerij B.V.
The Edrington Group Limited
Treasury Wine Estates Limited
Vina Concha Y Toro S.A.
Vina Undurraga S.A.
WARSTEINER Brauerei Haus Cramer KG
Wenneker Distillery B.V.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Access accurate and up-to-date market size data for the Netherlands alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Netherlands Alcoholic Beverages Market – Product Type Analysis
Netherlands Alcoholic Beverages Market – Packaging Type Analysis
Netherlands Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
Accolade Wines Limited
Arco Bodegas Unidas SA
Asahi Group Holdings, Ltd.
Bacardi Limited
Carlsberg A/S
Davide Campari-Milano N.V.
De Kuyper Royal Distillers BV
Diageo plc
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Netherlands Alcoholic Beverages Market 2020-2030
Chart Netherlands Alcoholic Beverages Market, Net Growth, 2020-2030
Chart Netherlands Alcoholic Beverages Market, Growth Rates, 2020-2030
Table Netherlands Alcoholic Beverages Market by Product Type, 2020-2030
Chart Netherlands Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Netherlands Alcoholic Beverages Market by Product Type, 2020-2030
Table Netherlands Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Netherlands Alcoholic Beverages Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Netherlands Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Netherlands Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Netherlands Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Netherlands Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Netherlands Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart Netherlands Alcoholic Beverages Market, by Companies, 2024
Table Netherlands Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart Netherlands Alcoholic Beverages Market, by Brands, 2024
Table Netherlands – Population (Millions) and Forecast
Table Netherlands – Consumer Price Index (CPI) and Forecast
Table Netherlands – Gross Domestic Product and Forecast
Table Netherlands Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table Netherlands Alcoholic Beverages Market: Consumption per Capita (Population)