Georgia’s alcoholic beverages market is projected to maintain steady growth, with sales expected to rise from USD 1,350.4 million in 2025 to USD 1,682.8 million by 2030, reflecting a compound annual growth rate of 4.5%. This expansion comes against a backdrop of intensifying competition, which is catalyzing the introduction of new product lines—particularly those featuring bold, unconventional flavor profiles designed to capture the attention of younger, more adventurous consumers. The proliferation of such innovation is positioning the market to diversify beyond traditional preferences, broadening its appeal across demographic segments.
Simultaneously, a premiumization trend is gaining ground. Local producers are shifting focus toward artisanal offerings that emphasize craftsmanship, regional authenticity, and distinctive taste. This strategic repositioning is driven by evolving consumer expectations, as demand grows for beverages that deliver not only functional utility but also experiential value. Premium labels, with their refined aesthetics and complex flavor narratives, are increasingly seen as status markers among urban middle-class consumers seeking elevated consumption moments.
Nevertheless, macroeconomic volatility—most notably the potential for currency depreciation—could pose challenges to the market’s purchasing dynamics. As the Georgian lari comes under pressure, price sensitivity among consumers may rise, potentially dampening demand for imported or upscale goods. The resilience of market growth will therefore hinge on producers’ ability to balance aspirational product positioning with pricing strategies that accommodate fluctuating household budgets. In this nuanced environment, brands that offer a compelling mix of innovation, value, and cultural relevance are best placed to consolidate gains over the forecast horizon.
This report provides a comprehensive analysis of the Georgia alcoholic beverages market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.
Report Highlights
This report provides a detailed assessment of the Georgia alcoholic beverages market, including historical data and forward-looking projections through 2030. It breaks down the industry by product type and distribution channel, with compound annual growth rates (CAGRs) for both past performance and forecast periods. By analyzing growth trajectories, the study pinpoints high-opportunity segments to inform strategic investments.
In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 to 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Market Segmentation
The segmentation of the Georgia alcoholic beverages market is outlined below:
Product type – e.g., beer (dark beer, lager, low and non-alcoholic beer, stout), spirits (brandy, liqueurs, rum, tequila and mezcal, whiskey, white spirits, others), wine (fortified wine, sparkling wine, still wine)
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, food and drinks stores, forecourts, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Market share analysis is included for the alcoholic beverages industry in Georgia, shedding light on the relative scale and market presence of major firms. Leading companies include:
AB InBev
AG Anadolu Grubu Holding AS
Askaneli Bros Ltd.
Bayadera Group
Bitburger Braugruppe GmbH
Brown-Forman Corporation
Carlsberg A/S
Coca-Cola HBC AG
David Saradjishvili & Eniseli JSC
Diageo plc
Gomi Spirit & Vodka Factory
Heineken N.V.
JSC Argo Brewery
Ko Ludis Kartuli
Minski Zavod Vinogradnyh Vin ZAO
Molson Coors Beverage Company
Permalko JSC
Pernod Ricard Group
Russian Standard Corporation
SPI Group
Swinkels Family Breweries N.V.
Teliani Valley PLC
UVK Nemiroff
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Access accurate and up-to-date market size data for the Georgia alcoholic beverages sector.
Obtain granular insights across key segments, including product type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Georgia Alcoholic Beverages Market – Product Type Analysis
Georgia Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
AG Anadolu Grubu Holding AS
Askaneli Bros Ltd.
Bayadera Group
Bitburger Braugruppe GmbH
Brown-Forman Corporation
Carlsberg A/S
Coca-Cola HBC AG
David Saradjishvili & Eniseli JSC
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Georgia Alcoholic Beverages Market 2020-2030
Chart Georgia Alcoholic Beverages Market, Net Growth, 2020-2030
Chart Georgia Alcoholic Beverages Market, Growth Rates, 2020-2030
Table Georgia Alcoholic Beverages Market by Product Type, 2020-2030
Chart Georgia Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Georgia Alcoholic Beverages Market by Product Type, 2020-2030
Table Georgia Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Georgia Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Georgia Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Georgia Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart Georgia Alcoholic Beverages Market, by Companies, 2024
Table Georgia Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart Georgia Alcoholic Beverages Market, by Brands, 2024
Table Georgia – Population (Millions) and Forecast
Table Georgia – Consumer Price Index (CPI) and Forecast
Table Georgia – Gross Domestic Product and Forecast
Table Georgia Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table Georgia Alcoholic Beverages Market: Consumption per Capita (Population)