The global home care market is projected to chart a steady upward trajectory through 2030, with market value expected to expand from USD 200.8 billion in 2025 to USD 281.6 billion, reflecting a compound annual growth rate of 7%. This growth underscores a structural shift in household consumption patterns, increasingly shaped by heightened hygiene awareness, evolving consumer expectations, and sustainability imperatives across both mature and emerging economies.
Demand is being propelled by the convergence of several macro trends. The COVID-19 pandemic has had a lasting impact on hygiene consciousness, embedding more frequent and rigorous cleaning routines into daily life. This behavioral shift continues to drive consistent demand across key categories such as surface care, laundry, and dishwashing, especially as consumers seek multifunctional, time-saving solutions that align with fast-paced lifestyles. In response, manufacturers are accelerating innovation in concentrated formulas, pre-dosed units, and automatic appliance-compatible formats that offer a blend of efficacy and convenience.
At the same time, environmental considerations are emerging as a dominant force shaping both product development and consumer choice. Across regions, there is growing traction for biodegradable ingredients, refillable packaging, and transparent labeling practices. Governments and retailers are reinforcing this trajectory with stricter regulations and shelf-space prioritization for eco-labelled products. This transition is particularly resonant among younger consumer segments, whose purchase decisions increasingly reflect values tied to health, transparency, and sustainability.
Digital retail infrastructure is amplifying these trends, enabling direct-to-consumer distribution models and personalized marketing strategies that emphasize clean ingredients, ethical sourcing, and performance efficacy. As e-commerce platforms expand their reach and sophistication, smaller brands with differentiated environmental propositions are gaining market access, intensifying competition in a traditionally brand-loyal category.
With rising global urbanization, increased dual-income households, and mounting environmental pressures, the home care industry is poised for continued transformation. Market participants that can reconcile affordability with innovation, and efficiency with sustainability, will be best positioned to capture share in a sector that is rapidly becoming both more competitive and more values-driven.
This report presents a thorough analysis and future outlook for the global home care market, covering historical data from 2020 to 2024 and forecasts up to 2030. It investigates market size, growth patterns, and segmented insights, revealing the trends transforming the industry. By dissecting critical aspects such as product type, packaging type, distribution channel and region, the report provides a comprehensive toolkit for understanding and capitalizing on market opportunities.
Report Highlights
This report presents a comprehensive dataset detailing the global home care market size from 2020 to 2030, with metrics reported in (Tons/USD). It includes actual historical data from 2020 to 2024 and forward-looking projections through 2030, with CAGR analysis provided for both timeframes. The market is segmented by product type, packaging type, distribution channel and region, enabling granular assessment of growth performance. The comparative view of historical versus forecasted growth supports identification of high-potential submarkets and informs evidence-based strategic planning.
Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.
A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020-2024. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.
Market Segmentation
The global home care market is structured as follows:
Product type – e.g., air fresheners (aerosol air fresheners, candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, others), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, coils, electric insecticides, sprays/aerosols, others), laundry care (fabric softeners, laundry aids, laundry detergents, rug/carpet cleaners), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet cleaner tablets tablets/powders, toilet liquids/foam, others)
Packaging type – e.g., flexible packaging, glass, metal, paper-based containers, rigid plastic
Distribution channel – e.g., convenience stores, direct selling, discounters, e-commerce, general merchandise stores, health and beauty stores, home product stores, hypermarkets, small grocery stores, supermarkets, warehouse clubs, others
Region – e.g., Asia Pacific, Europe, Latin America, Middle East and Africa, North America
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Updated market share data for major industry players in global home care market is included in the report, providing a snapshot of current competitive alignment. Key players covered include:
Alicorp S.A.A.
Amway Corporation
Bath & Body Works, Inc.
Beyaz Kagit A.S.
Bombril S.A.
Cheerwin Group Co., Ltd.
Church & Dwight Co., Inc.
Colgate-Palmolive Company
Earth Corporation
Fabrica de Jabon La Corona S.A. de C.V.
Fumakilla Limited
Godrej Group
Gruppo Desa S.p.A.
Guangzhou Blue Moon Co., Ltd. (Blue Moon)
Guangzhou Liby Enterprise Group Co., Ltd.
Hayat Holding A.S.
Henkel AG & Co. KGaA
Hutchison Whampoa Limited (HWL)
Industrias Alen, S.A. de C.V.
JBS-Friboi
Kao Corporation
Kobayashi Pharmaceutical Co., Ltd.
LAB Industries OOO
LG Household & Health Care, Ltd.
Lion Corporation
Newell Brands Inc. (NWL)
Nice Group (AGV Products Corporation)
PT Wings Surya
Quimica Amparo Ltda.
Reckitt Benckiser Group plc (RB)
RSPL Ltd.
S. C. Johnson & Son, Inc.
Sano-Bruno’s Enterprises Ltd.
The Bolton Group
The Clorox Company
The Procter & Gamble Company (P&G)
Unilever PLC
Werner & Mertz GmbH
Whealthfields Lohmann Pte Ltd.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Access accurate and up-to-date market size data for the global home care sector.
Obtain granular insights across key segments, including product type, packaging type, distribution channel and region.
Leverage localized intelligence to formulate region-specific strategies and prioritize high-impact initiatives.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Global Home Care Market – Product Type Analysis
Global Home Care Market – Packaging Type Analysis
Global Home Care Market – Distribution Channel Analysis
Global Home Care Market – Region Analysis
Company Shares Analysis
Alicorp S.A.A.
Amway Corporation
Bath & Body Works, Inc.
Beyaz Kagit A.S.
Bombril S.A.
Cheerwin Group Co., Ltd.
Church & Dwight Co., Inc.
Colgate-Palmolive Company
Earth Corporation
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Global Home Care Market 2020-2030
Chart Global Home Care Market, Net Growth, 2020-2030
Chart Global Home Care Market, Growth Rates, 2020-2030
Table Global Home Care Market by Product Type, 2020-2030
Chart Global Home Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Global Home Care Market by Product Type, 2020-2030
Table Global Home Care Market by Packaging Type, 2020-2030
Chart Global Home Care Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Global Home Care Market by Packaging Type, 2020-2030
Table Global Home Care Market by Distribution Channel, 2020-2030
Chart Global Home Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Global Home Care Market by Distribution Channel, 2020-2030
Table Global Home Care Market by Region, 2020-2030
Chart Global Home Care Market by Region, CAGR Historic and Forecast, 2020-2030
Chart Global Home Care Market by Region, 2020-2030
Table Global Home Care Market Share (%), by Companies, 2020-2024
Chart Global Home Care Market, by Companies, 2024
Table Global Home Care Market Share (%), by Brands, 2020-2024
Chart Global Home Care Market, by Brands, 2024
Table Global – Population (Millions) and Forecast
Table Global – Consumer Price Index (CPI) and Forecast
Table Global – Gross Domestic Product and Forecast
Table Global Home Care Market: Spend as a Proportion of GDP (%)
Table Global Home Care Market: Consumption per Capita (Population)