Market Overview
Thailand’s sugar confectionery market is set to maintain steady momentum, with sales forecast to climb from USD 641.4 million in 2026 to USD 803.5 million by 2031, reflecting a compound annual growth rate of 4.61 percent. The sector entered 2025 with firm value growth, supported by product innovation and broad market availability, even as rising health consciousness among consumers introduces a counterweight to expansion.
Market leadership continues to rest with established players, whose brand recognition and distribution networks provide an enduring advantage. Yet competition is intensifying as manufacturers leverage both innovation and marketing to capture share. New flavors and formats, particularly those incorporating local tastes or unusual shapes, are helping brands attract experience-seeking consumers. At the same time, health-driven innovation is reshaping the category, with sugar-free, zero-calorie, and nutritionally fortified candies—infused with vitamins, fiber, or collagen—positioning confectionery as a functional alternative rather than a purely indulgent snack.
Marketing strategies are also evolving. Brands are tapping into Thailand’s entertainment industry by using celebrity endorsements and fan-driven campaigns, including promotions tied to collectible cards featuring popular stars, to galvanize loyalty and stimulate repeat purchases. Digital engagement through platforms like Facebook and TikTok is amplifying reach, particularly among younger consumers, where interactive campaigns are proving effective in building awareness and affinity.
Looking ahead, the interplay of affordability, functionality, and modern retail expansion will shape the market’s trajectory. Sustained growth will depend on how effectively brands balance indulgence with health benefits while deepening consumer engagement through digital channels and fan-centered marketing. With urban lifestyles, digital connectivity, and rising middle-class purchasing power reinforcing demand, Thailand’s sugar confectionery sector is poised for continued expansion through the decade.
Delivering a data-driven perspective on the Thailand sugar confectionery market, the report details historical performance over the past six years and projects future trends through 2031. It delves into market segmentation, analyzing developments across product type, packaging type and distribution channel.
What’s Inside the Report
This report provides a structured overview of market data from 2021 to 2031, with figures presented in (Tons/THB/USD). The core dataset covers the overall market as well as key segments, including historical values and projections through 2031. Compound Annual Growth Rates (CAGR) are provided for both the historical and forecast periods. Segmentation dimensions include product type, packaging type and distribution channel. By comparing historical and projected growth rates, the report helps identify high-potential sub-segments, offering quantitative support for long-term strategic planning and resource allocation.
In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2021 onward. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Market Segmentation
The Thailand sugar confectionery market is categorized into the following segments:
Product type – e.g., caramels, nougat and toffees, chewy candies, gummies and jellies, hard candies, lollipops, medicated confectioneries, mints, others
Packaging type – e.g., flexible packaging, glass jars, metal containers, paper containers, rigid plastic
Distribution channel – e.g., convenience stores, e-commerce, food and drinks stores, foodservice channels, forecourts, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
The report features market share data for leading players in the sugar confectionery sector in Thailand, offering insights into competitive positioning, brand dominance, and consolidation trends. Key market participants include: August Storck KG, Bayer AG, Boonprasert Confectionery Co., Ltd., European Foods PCL, Ferrero International S.A., General Candy Co., Ltd., Haribo GmbH & Company KG, Jack Chia Industries (Thailand) Public Company Limited, JG Summit Holdings, Inc., Jintana Foods Co., Ltd., Lofthouse of Fleetwood Ltd., Mars, Incorporated, Mondelez International Inc., Morinaga & Company, Ltd., Morishita Jintan Co., Ltd., Osotspa Public Company Limited (OSP), P. Sang Udom Trading Co., Ltd., Perfetti Van Melle Group, PEZ International GmbH, Pongchit Co., Ltd., PT. Mayora Indah, Tbk, PT. Yupi Indo Jelly Gum, Ricola Ltd., Siam Uni Tools Co., Ltd., Srinanaporn Marketing Co., Ltd., Sunsu Solution Co., Ltd., United Foods PCL, Universal Robina Corporation (URC), etc.
This report delivers comprehensive market share data for key players in the total sugar confectionery market, complemented by segment-specific analysis for sugar confectionery, caramels, nougat and toffees, chewy candies, gummies and jellies, hard candies, lollipops, medicated confectioneries, mints and other sugar confectionery categories.
Market share analysis covered in the report:
Thailand sugar confectionery market share
Thailand caramels, nougat and toffees market share
Thailand chewy candies market share
Thailand gummies and jellies market share
Thailand hard candies market share
Thailand lollipops market share
Thailand medicated confectioneries market share
Thailand mints market share
Thailand other sugar confectionery market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Thailand Sugar Confectionery Market – Product Type Analysis
Thailand Sugar Confectionery Market – Packaging Type Analysis
Thailand Sugar Confectionery Market – Distribution Channel Analysis
Company/Brand Shares Analysis
August Storck KG
Bayer AG
Boonprasert Confectionery Co., Ltd.
European Foods PCL
Ferrero International S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Thailand Sugar Confectionery Market 2021-2031
Chart Thailand Sugar Confectionery Market, Net Growth, 2021-2031
Chart Thailand Sugar Confectionery Market, Growth Rates, 2021-2031
Table Thailand Sugar Confectionery Market by Product Type, 2021-2031
Chart Thailand Sugar Confectionery Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart Thailand Sugar Confectionery Market by Product Type, 2021-2031
Table Thailand Sugar Confectionery Market by Packaging Type, 2021-2031
Chart Thailand Sugar Confectionery Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
Chart Thailand Sugar Confectionery Market by Packaging Type, 2021-2031
Table Thailand Sugar Confectionery Market by Distribution Channel, 2021-2031
Chart Thailand Sugar Confectionery Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart Thailand Sugar Confectionery Market by Distribution Channel, 2021-2031
Table Thailand Sugar Confectionery Market Share (%), by Companies, 2021-2025
Chart Thailand Sugar Confectionery Market, by Companies, 2025
Table Thailand Sugar Confectionery Market Share (%), by Brands, 2021-2025
Chart Thailand Sugar Confectionery Market, by Brands, 2025
Table Thailand – Population (Millions) and Forecast
Table Thailand – Consumer Price Index (CPI) and Forecast
Table Thailand – Gross Domestic Product and Forecast
Table Thailand Sugar Confectionery Market: Spend as a Proportion of GDP (%)
Table Thailand Sugar Confectionery Market: Consumption per Capita (Population)
Companies Mentioned
The companies featured in this report include:
August Storck KG
Bayer AG
Boonprasert Confectionery Co., Ltd.
European Foods PCL
Ferrero International S.A.
General Candy Co., Ltd.
Haribo GmbH & Company KG
Jack Chia Industries (Thailand) Public Company Limited
JG Summit Holdings, Inc.
Jintana Foods Co., Ltd.
Lofthouse of Fleetwood Ltd.
Mars, Incorporated
Mondelez International Inc.
Morinaga & Company, Ltd.
Morishita Jintan Co., Ltd.
Osotspa Public Company Limited (OSP)
P. Sang Udom Trading Co., Ltd.
Perfetti Van Melle Group
PEZ International GmbH
Pongchit Co., Ltd.
PT. Mayora Indah, Tbk
PT. Yupi Indo Jelly Gum
Ricola Ltd.
Siam Uni Tools Co., Ltd.
Srinanaporn Marketing Co., Ltd.
Sunsu Solution Co., Ltd.
United Foods PCL
Universal Robina Corporation (URC)
