The carbonated soft drinks market in Tanzania was valued at USD 1,091 million in 2023 to USD 1,820 million by 2029, progressing at a CAGR of 8.9% from 2024 to 2029, according to the latest market study results. The youthful demographic and innovative marketing strategies are pivotal in propelling the growth of the carbonated soft drink (CSD) market in Tanzania. A significant portion of the population in the country consists of young individuals who are keen on exploring new products and experiences. This demographic’s openness to novelty makes them a prime target for carbonated soft drink manufacturers.
To tap into this potential, major CSD brands are deploying dynamic marketing campaigns tailored to resonate with young consumers. These campaigns often emphasize the fun, refreshing nature of carbonated soft drinks and are reinforced through sponsorships of popular events, sports, and entertainment activities.
This report provides a thorough assessment of the Tanzania carbonated soft drinks industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like type, product, packaging, and distribution channel. Through this detailed assessment, the report helps uncover the growth potential of the carbonated soft drinks industry.
Market Segmentation
The carbonated soft drinks market in Tanzania is categorized into the following segments:
Type: regular, reduced sugar/sugar-free
Product: colas, carbonated orange drinks, lemonade and lime, tonic water and mixers, others
Packaging: glass bottles, metal cans, plastic bottles
Distribution channel: convenience stores, forecourt retailers, supermarkets and hypermarkets, small grocery stores, e-commerce, foodservice channels, others
The Tanzania carbonated soft drinks market is segmented on the basis of type, product, packaging, and distribution channel. Based on type, the carbonated soft drinks market in Tanzania is categorized into regular, and reduced sugar/sugar-free. On the basis of product, the carbonated soft drinks market in Tanzania has been segmented into colas, carbonated orange drinks, lemonade and lime, tonic water and mixers, and others. By packaging, the carbonated soft drinks market in Tanzania has been segmented into glass bottles, metal cans, and plastic bottles. Based upon distribution channel, the carbonated soft drinks market in Tanzania is also categorized into convenience stores, forecourt retailers, supermarkets and hypermarkets, small grocery stores, e-commerce, foodservice channels, and others.
Competitive Landscape
The carbonated soft drinks market is dominated by key players, which are Bakhresa Group, Motisun Group Ltd. (Sayona Drinks Ltd), PepsiCo Inc., The Coca-Cola Company, WATERCOM (T) LIMITED.
This report provides a comprehensive analysis of the key players in the Tanzania carbonated soft drinks market, along with their performance from 2019 to 2023. By utilizing this data, businesses can gain a deeper understanding of market dynamics, including shifts in market share, the identification of leading players, and the rise of emerging companies. This information equips firms with a strategic advantage in a competitive landscape, enabling them to refine their market strategies and make informed, long-term decisions.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Tanzania carbonated soft drinks market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Tanzania carbonated soft drinks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Tanzania carbonated soft drinks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewTanzania carbonated soft drinks market – type analysis
Tanzania carbonated soft drinks market – product analysis
Tanzania carbonated soft drinks market – packaging analysis
Tanzania carbonated soft drinks market – distribution channel analysis
Key players and market share
– Bakhresa Group
– Motisun Group Ltd. (Sayona Drinks Ltd)
– PepsiCo, Inc.
– The Coca-Cola Company
– WATERCOM (T) LIMITED
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Tanzania carbonated soft drinks market 2019-2029
Chart Tanzania carbonated soft drinks market, net growth, 2019-2029
Chart Tanzania carbonated soft drinks market, growth rates, 2019-2029
Table Tanzania carbonated soft drinks market by type, 2019-2029
Chart Tanzania carbonated soft drinks market by type, CAGR historic and forecast, 2019-2029
Chart Tanzania carbonated soft drinks market by type, 2019-2029
Table Tanzania carbonated soft drinks market by product, 2019-2029
Chart Tanzania carbonated soft drinks market by product, CAGR historic and forecast, 2019-2029
Chart Tanzania carbonated soft drinks market by product, 2019-2029
Table Tanzania carbonated soft drinks market by packaging, 2019-2029
Chart Tanzania carbonated soft drinks market by packaging, CAGR historic and forecast, 2019-2029
Chart Tanzania carbonated soft drinks market by packaging, 2019-2029
Table Tanzania carbonated soft drinks market by distribution channel, 2019-2029
Chart Tanzania carbonated soft drinks market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Tanzania carbonated soft drinks market by distribution channel, 2019-2029
Table Tanzania carbonated soft drinks market share (%), by companies, 2019-2023
Chart Tanzania carbonated soft drinks market, by companies, 2023
Table Tanzania carbonated soft drinks market share (%), by brands, 2019-2023
Chart Tanzania carbonated soft drinks market, by brands, 2023
Table Tanzania – population (millions) and forecast
Table Tanzania – consumer price index (CPI) and forecast
Table Tanzania – gross domestic product and forecast
Table Tanzania carbonated soft drinks market: spend as a proportion of GDP (%)
Table Tanzania carbonated soft drinks market: consumption per capita (population)