Backed by updated 2025 data, this market report captures key trends, market shifts, and growth expectations within the toothpaste sector in North America. With a historical lens from 2020–2024 and forward projections to 2030, the report helps stakeholders understand where value is being created – and where the next wave of opportunity lies.
The toothpaste market in North America is projected to expand at a moderate CAGR of 5.5% through 2030, reflecting steady and predictable growth amid stable consumer demand.
What’s Inside the Report
Annual market size figures expressed in (Units/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The North America toothpaste market is classified into the following segments:
Product type – e.g., basic toothpaste, enamel strengthening toothpaste, fresh breath toothpaste, gum health toothpaste, kids toothpaste, sensitive toothpaste, total care toothpaste, whitening toothpaste, others
Distribution channel – e.g., e-commerce, health and beauty stores, hypermarkets, supermarkets, warehouse clubs, others
Country – e.g., USA, Canada
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the toothpaste market in North America, highlighting dominant firms and brand-level movements.
Church & Dwight Co., Inc.
Colgate-Palmolive Company
Haleon plc
The Procter & Gamble Company (P&G)
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, StrategyHelix reports are built to support robust business decisions with confidence.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
North America Toothpaste Market – Product Type Analysis
North America Toothpaste Market – Distribution Channel Analysis
North America Toothpaste Market – Country Analysis
Company Shares Analysis
Church & Dwight Co., Inc.
Colgate-Palmolive Company
Haleon plc
The Procter & Gamble Company (P&G)
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table North America Toothpaste Market 2020-2030
Chart North America Toothpaste Market, Net Growth, 2020-2030
Chart North America Toothpaste Market, Growth Rates, 2020-2030
Table North America Toothpaste Market by Product Type, 2020-2030
Chart North America Toothpaste Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart North America Toothpaste Market by Product Type, 2020-2030
Table North America Toothpaste Market by Distribution Channel, 2020-2030
Chart North America Toothpaste Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart North America Toothpaste Market by Distribution Channel, 2020-2030
Table North America Toothpaste Market by Country, 2020-2030
Chart North America Toothpaste Market by Country, CAGR Historic and Forecast, 2020-2030
Chart North America Toothpaste Market by Country, 2020-2030
Table North America Toothpaste Market Share (%), by Companies, 2020-2024
Chart North America Toothpaste Market, by Companies, 2024
Table North America Toothpaste Market Share (%), by Brands, 2020-2024
Chart North America Toothpaste Market, by Brands, 2024
Table North America – Population (Millions) and Forecast
Table North America – Consumer Price Index (CPI) and Forecast
Table North America – Gross Domestic Product and Forecast
Table North America Toothpaste Market: Spend as a Proportion of GDP (%)
Table North America Toothpaste Market: Consumption per Capita (Population)