Market Overview
The Western Europe cider and perry market is set to expand from USD 7.9 billion in 2025 to USD 9.2 billion by 2030, representing a modest CAGR of 2.99%. Volume trends remain subdued, with overall consumption either declining slightly or holding steady across a mature base. Traditional alcoholic variants continue to dominate, but performance is weak, while non-alcoholic options, though small in share, are the fastest-growing segment, benefiting from increasing consumer preference for low-alcohol and wellness-oriented beverages. Seasonal patterns remain pronounced, with sales heavily skewed toward summer months and key holiday periods, leaving on-premise channels vulnerable to unfavorable weather and economic pressures.
High-end and craft segments are gaining momentum as consumers increasingly value authenticity and quality, even as mid-tier variants maintain overall dominance with modest share erosion. Fruit-flavored and artisanal cider variants are expanding rapidly, attracting younger and experience-driven consumers. Distribution is concentrated, with supermarkets and hypermarkets leading off-trade sales, e-commerce emerging as the most dynamic channel, and on-premise value share recovering slowly due to persistent home consumption trends. Competition remains intense, with ready-to-drink cocktails and beer increasingly encroaching on traditional cider occasions, challenging the category’s positioning and limiting broader consumer appeal.
Health-conscious trends and moderation behavior continue to drive interest in low- and no-alcohol options, while rising living costs and price sensitivity are redirecting consumers toward private labels and affordable channels. The category suffers from limited innovation and marketing intensity compared with more agile competitors, such as craft beer and ready-to-drink formats. Local sourcing, sustainability initiatives, and cultural heritage cues are helping certain brands differentiate, though climate variability and inconsistent apple harvests in traditional producing regions pose risks to volume and pricing. Recovery in tourism and social consumption supports on-premise channels, yet cider gains only modestly relative to beer and wine.
Looking forward, overall volumes are expected to remain stable or decline slightly, with growth concentrated in non-alcoholic and high-end subsegments. Brands pursuing de-seasonalized offerings, such as cocktail bases or year-round refreshment formats, may mitigate the limitations of peak-period reliance. Innovation in flavor profiles—including berries, tropical fruits, and locally sourced craft variants—will be central to differentiation, particularly for younger consumers. Sustainability and authenticity remain key levers, with environmentally responsible packaging and organic credentials enhancing competitiveness against beer and ready-to-drink alternatives. On-premise channels are poised to benefit from economic recovery and tourism growth, though broader adoption will require overcoming awareness gaps and persistent cost sensitivities.
This report presents a thorough analysis and future outlook for the Western Europe cider and perry market, covering historical data and forward-looking projections for the period from 2020 to 2030. It investigates market size, growth patterns, and segmented insights, revealing the trends transforming the industry. By dissecting critical aspects such as product type, distribution channel and country, the report provides a comprehensive toolkit for understanding and capitalizing on market opportunities.
What’s Inside the Report
The report delivers detailed market sizing from 2020 to 2030, with metrics reported in (Liters/USD). It includes historical data, forecasts through 2030, and corresponding CAGR metrics. The dataset covers segmentation by product type, distribution channel and country. Through comparative growth analysis, the report identifies outperforming segments and provides a quantitative foundation for prioritizing strategic initiatives.
Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.
A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020 onward. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.
Market Segmentation
The segmentation of the Western Europe cider and perry market is outlined below:
Product type – e.g., non-alcoholic cider and perry, regular cider and perry
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, forecourts, hypermarkets, liquor/tobacco shops, small grocery stores, supermarkets, others
Country – e.g., France, Germany, Italy, Netherlands, Norway, Spain, Sweden, Turkey, United Kingdom, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Updated market share data for major industry players in Western Europe cider and perry market is included in the report, providing a snapshot of current competitive alignment. Key players covered include: AB Abro Bryggeri, Accolade Wines Limited, Agrial Group, Aston Manor Brewery Company Ltd., Brothers Drinks Co., Ltd., C&C Group PLC, Carlsberg A/S, Cidre Le Brun Earl, Envasados Eva S.A., Grupo Trabanco, H Weston & Sons Ltd., Hansa Borg Bryggerier AS, Heineken N.V., Herrljunga Cider AB, Kopparbergs Bryggeri AB, Les Celliers Associes, Manuel Busto Amandi SA, Molson Coors Beverage Company, Mosterei Mohl AG, Olvi Oyj, RAMSEIER Suisse AG, Royal Unibrew A/S, Sidra Angelon, S.L., Thatchers Cider Company Ltd., Valle Ballina y Fernandez S.A., etc.
The report includes detailed market share analysis for major competitors across the total cider and perry market, alongside segment-level insights covering cider and perry, non-alcoholic cider and perry and regular cider and perry.
Market share analysis covered in the report:
Western Europe cider and perry market share
Western Europe non-alcoholic cider and perry market share
Western Europe regular cider and perry market share
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Western Europe Cider and Perry Market – Product Type Analysis
Western Europe Cider and Perry Market – Distribution Channel Analysis
Western Europe Cider and Perry Market – Country Analysis
Company/Brand Shares Analysis
AB Abro Bryggeri
Accolade Wines Limited
Agrial Group
Aston Manor Brewery Company Ltd.
Brothers Drinks Co., Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Western Europe Cider and Perry Market 2020-2030
Chart Western Europe Cider and Perry Market, Net Growth, 2020-2030
Chart Western Europe Cider and Perry Market, Growth Rates, 2020-2030
Table Western Europe Cider and Perry Market by Product Type, 2020-2030
Chart Western Europe Cider and Perry Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Western Europe Cider and Perry Market by Product Type, 2020-2030
Table Western Europe Cider and Perry Market by Distribution Channel, 2020-2030
Chart Western Europe Cider and Perry Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Western Europe Cider and Perry Market by Distribution Channel, 2020-2030
Table Western Europe Cider and Perry Market by Country, 2020-2030
Chart Western Europe Cider and Perry Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Western Europe Cider and Perry Market by Country, 2020-2030
Table Western Europe Cider and Perry Market Share (%), by Companies, 2020-2024
Chart Western Europe Cider and Perry Market, by Companies, 2024
Table Western Europe Cider and Perry Market Share (%), by Brands, 2020-2024
Chart Western Europe Cider and Perry Market, by Brands, 2024
Table Western Europe – Population (Millions) and Forecast
Table Western Europe – Consumer Price Index (CPI) and Forecast
Table Western Europe – Gross Domestic Product and Forecast
Table Western Europe Cider and Perry Market: Spend as a Proportion of GDP (%)
Table Western Europe Cider and Perry Market: Consumption per Capita (Population)
Companies Mentioned
The companies profiled in this Western Europe Cider and Perry market report include:
AB Abro Bryggeri
Accolade Wines Limited
Agrial Group
Aston Manor Brewery Company Ltd.
Brothers Drinks Co., Ltd.
C&C Group PLC
Carlsberg A/S
Cidre Le Brun Earl
Envasados Eva S.A.
Grupo Trabanco
H Weston & Sons Ltd.
Hansa Borg Bryggerier AS
Heineken N.V.
Herrljunga Cider AB
Kopparbergs Bryggeri AB
Les Celliers Associes
Manuel Busto Amandi SA
Molson Coors Beverage Company
Mosterei Mohl AG
Olvi Oyj
RAMSEIER Suisse AG
Royal Unibrew A/S
Sidra Angelon, S.L.
Thatchers Cider Company Ltd.
Valle Ballina y Fernandez S.A.
