Market Overview
Thailand’s cider and perry industry is projected to generate USD 8.0 million in incremental growth between 2025 and 2030, corresponding to a compound annual growth rate of roughly 6.8%. The sector has historically faced challenges, including declining overall sales due to brand exits, intense market competition, and relatively high pricing, which have constrained product variety and slowed new product development. Consumer familiarity remains limited, and availability is low compared with beer, wine, and spirits, leaving cider and perry as one of the smallest categories in the country’s alcoholic beverage market.
On-premise consumption continues to account for more than half of total sales, supported primarily by tourist demand in key destinations and the preferences of international visitors. Off-premise channels have seen shifts in dynamics, with hypermarkets maintaining dominance but experiencing slight share erosion, while convenience stores emerge as the most active segment due to expanding distribution by leading brands. Despite the category’s niche status, evolving consumer behavior suggests potential for meaningful growth, particularly as sweet, easy-to-drink profiles appeal to women and younger adults.
Market growth is being driven by distribution expansion and heightened consumer awareness. Entry into convenience stores and other modern retail channels improves product accessibility, while promotional campaigns, music sponsorships, and targeted brand activations enhance visibility and engagement among millennials. Product innovation, including new flavor launches and tasting events, has become increasingly critical to offset competition from lower-priced, more varied alternatives such as ready-to-drink beverages and spirits.
Looking ahead, the sector is expected to benefit from international trends and health-conscious consumption patterns, positioning cider and perry as a novel and lower-alcohol alternative. Craft-oriented positioning aligns with younger consumers’ preference for artisanal products, and continued innovation combined with interactive marketing is likely to sustain demand. While non-alcoholic variants may remain marginal, the category’s expansion through targeted distribution, lifestyle-oriented promotion, and experiential marketing is set to reinforce its role as a distinctive segment within Thailand’s alcoholic beverage landscape.
This report delivers a comprehensive analysis and forward-looking perspective on the Thailand cider and perry market, covering historical data and market projections for the period from 2020 to 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including distribution channel, offering stakeholders a detailed roadmap for strategic decision-making.
What’s Inside the Report
This report compiles reliable and actionable data on Thailand cider and perry market size trends spanning 2020 to 2030. Presented in (Liters/THB/USD), it features validated historical values alongside robust forecasts through 2030, with CAGR included for both periods. Market segmentation includes distribution channel. The format is designed to facilitate comparative analysis and pinpoint high-growth opportunities, supporting strategic insight generation and market entry evaluation.
In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 onward. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Market Segmentation
The Thailand cider and perry market is structured as follows:
Distribution channel – e.g., bars and HoReCa, convenience stores, hypermarkets, liquor/tobacco shops, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Market share insights presented in this report illustrate the evolving competitive landscape of the cider and perry sector in Thailand, with data on top-performing brands and consolidation trends. Key market participants include: Brothers Drinks Co., Ltd., C&C Group PLC, Heineken N.V., Siam Winery Co., Ltd., etc.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Thailand Cider and Perry Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Brothers Drinks Co., Ltd.
C&C Group PLC
Heineken N.V.
Siam Winery Co., Ltd.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Thailand Cider and Perry Market 2020-2030
Chart Thailand Cider and Perry Market, Net Growth, 2020-2030
Chart Thailand Cider and Perry Market, Growth Rates, 2020-2030
Table Thailand Cider and Perry Market by Distribution Channel, 2020-2030
Chart Thailand Cider and Perry Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Thailand Cider and Perry Market by Distribution Channel, 2020-2030
Table Thailand Cider and Perry Market Share (%), by Companies, 2020-2024
Chart Thailand Cider and Perry Market, by Companies, 2024
Table Thailand Cider and Perry Market Share (%), by Brands, 2020-2024
Chart Thailand Cider and Perry Market, by Brands, 2024
Table Thailand – Population (Millions) and Forecast
Table Thailand – Consumer Price Index (CPI) and Forecast
Table Thailand – Gross Domestic Product and Forecast
Table Thailand Cider and Perry Market: Spend as a Proportion of GDP (%)
Table Thailand Cider and Perry Market: Consumption per Capita (Population)
Companies Mentioned
The companies featured in this report include:
Brothers Drinks Co., Ltd.
C&C Group PLC
Heineken N.V.
Siam Winery Co., Ltd.
