Market Overview

Feminine hygiene products are integral to women’s daily health management, particularly during their menstrual cycle. These products, including tampons, sanitary pads, feminine wipes and menstrual cups, are specifically engineered to manage menstruation, vaginal discharge, and related physiological functions. The availability and proper use of these products are vital, as they play a significant role in enhancing women’s health, comfort, and overall well-being. Furthermore, effective menstrual hygiene management promotes educational attendance and workplace productivity, underscoring its importance in the broader context of gender equality and economic development. The feminine hygiene products market in Kenya is projected to rise by USD 32.2 million by 2029, according to the latest market study results. It is anticipated to expand at a CAGR of 7.9 percent during the forecast period. In Kenya, heightened awareness and educational initiatives focusing on menstrual health have emerged as pivotal catalysts. Collaborative efforts involving governments, NGOs, and advocacy groups have effectively amplified knowledge about the significance of using appropriate menstrual products, thereby fostering increased adoption rates.

The report provides a comprehensive overview of the Kenya feminine hygiene products industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the feminine hygiene products industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the feminine hygiene products industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The feminine hygiene products market in Kenya is segmented as below:
Product: feminine wipes, pads, pantyliners, and tampons
Distribution channel: supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, and others

The Kenya feminine hygiene products market is segmented on the basis of product, and distribution channel. Based on product, the feminine hygiene products market in Kenya is categorized into feminine wipes, pads, pantyliners, and tampons. On the basis of distribution channel, the feminine hygiene products market in Kenya has been segmented into supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, and others.

Competitive Landscape

The Kenya feminine hygiene products market is highly competitive. The prominent players operating in the Kenya feminine hygiene products market include The Procter & Gamble Company (P&G), Marvel Five Investments Ltd, L’Oreal S.A., Kimberly-Clark Corporation, Kenvue Inc., Hayat Holding A.S., Guangzhou Sunda International Trading Co. Ltd., Fineline Industries Ltd, African Cotton Industries Ltd.

The report is an indispensable tool for companies and organizations operating in the feminine hygiene products industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the feminine hygiene products market.

Why Buy This Report?

Provide statistical data or estimations for the Kenya feminine hygiene products market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the feminine hygiene products market in Kenya
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the feminine hygiene products market in Kenya looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Kenya Feminine Hygiene Products Market – Product Analysis
3.1 Feminine wipes
3.2 Pads
3.3 Pantyliners
3.4 Tampons
4. Kenya Feminine Hygiene Products Market – Distribution Channel Analysis
4.1 Supermarkets and hypermarkets
4.2 Small grocery stores
4.3 Health and beauty stores
4.4 E-commerce
4.5 Others
5. Company Profiles
5.1 The Procter & Gamble Company (P&G)
5.2 Marvel Five Investments Ltd
5.3 L’Oreal S.A.
5.4 Kimberly-Clark Corporation
5.5 Kenvue Inc.
5.6 Hayat Holding A.S.
5.7 Guangzhou Sunda International Trading Co., Ltd.
5.8 Fineline Industries Ltd
5.9 African Cotton Industries Ltd.
DISCLAIMER

Companies Mentioned

The Procter & Gamble Company (P&G)
Marvel Five Investments Ltd
L’Oreal S.A.
Kimberly-Clark Corporation
Kenvue Inc.
Hayat Holding A.S.
Guangzhou Sunda International Trading Co., Ltd.
Fineline Industries Ltd
African Cotton Industries Ltd.