Market Overview

Feminine hygiene products, such as tampons, sanitary pads, feminine wipes and menstrual cups, are essential for managing menstruation and other vulva-related functions. These products are critical not only for maintaining personal hygiene but also for supporting the health and empowerment of women. Proper menstrual hygiene management is associated with improved health outcomes, enhanced educational and work attendance, and increased overall quality of life for women and adolescent girls. Ensuring access to these products is a fundamental step towards achieving gender equality and fostering societal progress. The feminine hygiene products market in Guatemala is likely to register a CAGR of over 7.5% with an incremental growth of USD 39.6 million during the forecast period 2024-2029. Increasing awareness about menstrual health and hygiene indeed plays a crucial role in driving the adoption of proper menstrual products. Educational campaigns and initiatives by governments and non-governmental organizations (NGOs) have been instrumental in raising awareness about the importance of using appropriate menstrual products. These efforts have contributed significantly to increasing the adoption rates, particularly in urban areas where access to information and products is more readily available.

By promoting knowledge about menstrual health, these campaigns help reduce stigma and empower individuals to make informed choices about their menstrual hygiene. This holistic approach not only enhances personal health and well-being but also contributes to broader societal benefits by promoting gender equity and supporting women’s health initiatives globally.

The report provides a comprehensive overview of the Guatemala feminine hygiene products industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the feminine hygiene products industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the feminine hygiene products industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The feminine hygiene products market in Guatemala is segmented as below:
Product: feminine wipes, pads, pantyliners, and tampons
Distribution channel: supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, and others

The Guatemala feminine hygiene products market is segmented on the basis of product, and distribution channel. On the basis of product, the feminine hygiene products market in Guatemala has been segmented into feminine wipes, pads, pantyliners, and tampons. By distribution channel, the feminine hygiene products market in Guatemala has been segmented into supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, and others.

Competitive Landscape

As of 2023, the major players in the Guatemala feminine hygiene products market were The Procter & Gamble Company (P&G), Kimberly-Clark Corporation, Kenvue Inc., Essity AB.

The report is an indispensable tool for companies and organizations operating in the feminine hygiene products industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the feminine hygiene products market.

Why Buy This Report?

Provide statistical data or estimations for the Guatemala feminine hygiene products market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the feminine hygiene products market in Guatemala
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the feminine hygiene products market in Guatemala looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Guatemala Feminine Hygiene Products Market – Product Analysis
3.1 Feminine wipes
3.2 Pads
3.3 Pantyliners
3.4 Tampons
4. Guatemala Feminine Hygiene Products Market – Distribution Channel Analysis
4.1 Supermarkets and hypermarkets
4.2 Discounters
4.3 Small grocery stores
4.4 Health and beauty stores
4.5 E-commerce
4.6 Others
5. Company Profiles
5.1 The Procter & Gamble Company (P&G)
5.2 Kimberly-Clark Corporation
5.3 Kenvue Inc.
5.4 Essity AB
DISCLAIMER

Companies Mentioned

The Procter & Gamble Company (P&G)
Kimberly-Clark Corporation
Kenvue Inc.
Essity AB