Perfume Market in Sweden

Market Size, Share & Forecasts

The Sweden perfume market is anticipated to witness significant growth, with an expected uptick of USD 178.2 million, equating to a CAGR of about 8.1% in the coming years. Sweden’s perfume market is driven by a growing focus on personal care, sustainability, and luxury products. Swedish consumers, particularly in Stockholm, are increasingly opting for high-quality, natural perfumes, influenced by the country’s strong eco-conscious culture. The demand for both international and niche fragrances is growing as Swedish consumers become more attuned to global beauty and fragrance trends. The expansion of e-commerce platforms has also made premium perfumes more accessible, contributing to market growth.

Providing a holistic view of the Sweden perfume market, this report analyzes historical performance from 2020 to 2024 and projects trends through 2030. It evaluates market size, growth rates, and key segments, uncovering the forces driving change in the sector. With a focus on product type, price range, packaging and distribution channel, the report delivers a detailed analysis to inform strategic planning and market positioning.


Market Segmentation


The Sweden perfume market is structured as follows:
Product type: men’s perfume, women’s perfume, unisex perfume
Price range: mass, premium
Packaging: glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel: apparel stores, beauty and personal care stores, department stores, direct selling, e-commerce, hypermarkets, supermarkets, others

In Sweden, the perfume market is segmented by product type, price range, packaging and distribution channel. In terms of product type, the market is segmented into men’s perfume, women’s perfume, and unisex perfume. Price range segments encompass mass, and premium. The packaging segmentation includes glass bottles, plastic bottles, and others (crystal, metal, etc.). Distribution channel segmentation comprises apparel stores, beauty and personal care stores, department stores, direct selling, e-commerce, hypermarkets, supermarkets, and others.


Competitive Landscape


Key players in the perfume market consist of ZP Group ApS, Yves Rocher sa, Van Gils Perfumes, Unilever PLC, The Shaneel Group, The Estee Lauder Companies Inc., Revlon Inc., PUIG SL, Parlux Ltd., Oriflame Cosmetics S.A., Natura & Co, Maurer & Wirtz GmbH & Co. KG, Mary Kay Inc., LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., Inter Parfums Inc., Hermes International SCA, Euroitalia S.R.L., Dolce & Gabbana S.R.L., Coty Inc., Clean Beauty Collective Inc., Clarins SA, Chanel S.A., Amway Corporation, Amazing Brands Stockholm AB and Alyssa Ashley Inc.

The report provides a detailed assessment of prominent companies within the perfume market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.


Why Buy This Report?


Obtain precise statistical data and forecasts for the Sweden perfume market.
Gain in-depth analysis and forecasts for the key segments of the Sweden perfume market: product type, price range, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Sweden perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Sweden perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents


TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Sweden Perfume Market – Product Type Analysis
Sweden Perfume Market – Price Range Analysis
Sweden Perfume Market – Packaging Analysis
Sweden Perfume Market – Distribution Channel Analysis
Company Shares Analysis
ZP Group ApS
Yves Rocher sa
Van Gils Perfumes
Unilever PLC
The Shaneel Group
The Estee Lauder Companies Inc.
Revlon, Inc.
PUIG SL
Parlux Ltd.

Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Sweden Perfume Market 2020-2030
Chart Sweden Perfume Market, Net Growth, 2020-2030
Chart Sweden Perfume Market, Growth Rates, 2020-2030
Table Sweden Perfume Market by Product Type, 2020-2030
Chart Sweden Perfume Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Sweden Perfume Market by Product Type, 2020-2030
Table Sweden Perfume Market by Price Range, 2020-2030
Chart Sweden Perfume Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Sweden Perfume Market by Price Range, 2020-2030
Table Sweden Perfume Market by Packaging, 2020-2030
Chart Sweden Perfume Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Sweden Perfume Market by Packaging, 2020-2030
Table Sweden Perfume Market by Distribution Channel, 2020-2030
Chart Sweden Perfume Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Sweden Perfume Market by Distribution Channel, 2020-2030
Table Sweden Perfume Market Share (%), by Companies, 2020-2024
Chart Sweden Perfume Market, by Companies, 2024
Table Sweden Perfume Market Share (%), by Brands, 2020-2024
Chart Sweden Perfume Market, by Brands, 2024
Table Sweden – Population (Millions) and Forecast
Table Sweden – Consumer Price Index (CPI) and Forecast
Table Sweden – Gross Domestic Product and Forecast
Table Sweden Perfume Market: Spend as a Proportion of GDP (%)
Table Sweden Perfume Market: Consumption per Capita (Population)


Companies Mentioned


ZP Group ApS
Yves Rocher sa
Van Gils Perfumes
Unilever PLC
The Shaneel Group
The Estee Lauder Companies Inc.
Revlon, Inc.
PUIG SL
Parlux Ltd.
Oriflame Cosmetics S.A.
Natura & Co
Maurer & Wirtz GmbH & Co. KG
Mary Kay Inc.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
Inter Parfums, Inc.
Hermes International SCA
Euroitalia S.R.L.
Dolce & Gabbana S.R.L.
Coty Inc.
Clean Beauty Collective Inc.
Clarins SA
Chanel S.A.
Amway Corporation
Amazing Brands Stockholm AB
Alyssa Ashley Inc.


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Product Type

Market Research

Region

Europe

Published Date

2025

Access Data

USD 500.0

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What’s Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet