Market Overview

According to the latest research, the tea market in Kenya is poised to grow by USD 146.8 million during 2024-2029, progressing at a CAGR of 9.6% during the forecast period. Tea is well-regarded for its health benefits, such as antioxidant content, digestive support, and potential weight loss benefits, which have heightened consumer interest and tea consumption. The wide array of tea types – black, green, white, oolong, herbal, and flavored – caters to every taste, drawing a broad audience. Tea’s reputation for relaxation and comfort makes it a popular beverage for unwinding, appreciated for its calming effects.

The report provides a comprehensive overview of the Kenya tea industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product type, packaging, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the tea industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the tea industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The tea market in Kenya is segmented as below:
Product type: black tea, fruit & herbal tea, green tea, and others
Packaging: flexible packaging, paper containers, and others (glass, metal, etc.)
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, e-commerce, and others

The Kenya tea market is segmented on the basis of product type, packaging, and distribution channel. On the basis of product type, the tea market in Kenya has been segmented into black tea, fruit & herbal tea, green tea, and others. By packaging, the tea market in Kenya has been segmented into flexible packaging, paper containers, and others (glass, metal, etc.). Based on distribution channel, the tea market in Kenya is categorized into convenience stores, supermarkets and hypermarkets, small grocery stores, e-commerce, and others.

Competitive Landscape

The Kenya tea market is highly competitive. The tea market is dominated by key players, which are Sasini Tea & Coffee Ltd., Pure Health Products Ltd., Melvin Marsh International Ltd., Lipton Teas and Infusions, Kenya Tea Development Agency Ltd, Karirana Estates Limited, Gold Crown Beverages (K) Ltd.

The report is an indispensable tool for companies and organizations operating in the tea industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the tea market.

Why Buy This Report?

Provide statistical data or estimations for the Kenya tea market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the tea market in Kenya
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the tea market in Kenya looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Kenya Tea Market – Product Type Analysis
3.1 Black tea
3.2 Fruit & herbal tea
3.3 Green tea
3.4 Others
4. Kenya Tea Market – Packaging Analysis
4.1 Flexible packaging
4.2 Paper containers
4.3 Others (glass, metal, etc.)
5. Kenya Tea Market – Distribution Channel Analysis
5.1 Convenience stores
5.2 Supermarkets and hypermarkets
5.3 Small grocery stores
5.4 E-commerce
5.5 Others
6. Company Profiles
6.1 Sasini Tea & Coffee Ltd.
6.2 Pure Health Products Ltd.
6.3 Melvin Marsh International Ltd.
6.4 Lipton Teas and Infusions
6.5 Kenya Tea Development Agency Ltd
6.6 Karirana Estates Limited
6.7 Gold Crown Beverages (K) Ltd.
DISCLAIMER

Companies Mentioned

Sasini Tea & Coffee Ltd.
Pure Health Products Ltd.
Melvin Marsh International Ltd.
Lipton Teas and Infusions
Kenya Tea Development Agency Ltd
Karirana Estates Limited
Gold Crown Beverages (K) Ltd.