Market Overview
Vietnam Savory Snacks Market Highlights
• Between 2026 and 2031, the Vietnam savory snacks market is projected to post incremental gains of USD 332.7 million.
• In terms of segment performance, puffed snacks accounted for a revenue share of XX% in 2025, amounting to US$ XX million.
• The small grocery stores channel accounted for XX% of total sales in 2025, registering a CAGR of XX% during the forecast period.
• The market is forecast to register a compound annual growth rate of 6.2% over the 2026-2031 period.
This report presents a detailed analysis of the Vietnam savory snacks market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2031. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type, type, packaging type and distribution channel.
What’s Inside the Report
This report presents a comprehensive dataset detailing the Vietnam savory snacks market size from 2021 to 2031, with metrics reported in (Tons/VND/USD). It includes historical data and forward-looking projections through 2031, with CAGR analysis provided for both timeframes. The market is segmented by product type, type, packaging type and distribution channel, enabling granular assessment of growth performance. The comparative view of historical versus forecasted growth supports identification of high-potential submarkets and informs evidence-based strategic planning.
Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2021 to the most recent period. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Market Segmentation
The segmentation of the Vietnam savory snacks market is outlined below:
Product type – e.g., meat snacks, nuts and seeds, potato chips, puffed snacks, rice snacks, savory biscuits and crackers, seafood snacks, others
Type – e.g., regular savory snacks, salt-reduced/low-salt savory snacks
Packaging type – e.g., flexible packaging, metal cans and tins, paper containers, rigid plastic containers
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, food specialty stores, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the savory snacks market in Vietnam, highlighting dominant firms and brand-level movements. Companies profiled include: Hai Ha Confectionery JSC, Kameda Seika Co., Ltd., Kellanova, LBB Vietnam Foodstuff Joint Stock Company, Liwayway Marketing Corp., Meiji Holdings Co., Ltd., Mondelez International Inc., One One Food JSC, Vietnam, Orion Group, PepsiCo, Inc., PT. Mayora Indah, Tbk, Tai Tai Co., Tan Tan Food & Foodstuff Co., Tuyen Ky Co., Ltd., Viet Hoa Co., etc.
This report provides market share data for leading players in the overall savory snacks market, as well as in key segments including savory snacks, meat snacks, nuts and seeds, potato chips, puffed snacks, rice snacks, salty snacks and savory biscuits and crackers.
Market share analysis covered in the report:
Vietnam savory snacks market share
Vietnam meat snacks market share
Vietnam nuts and seeds market share
Vietnam potato chips market share
Vietnam puffed snacks market share
Vietnam rice snacks market share
Vietnam salty snacks market share
Vietnam savory biscuits and crackers market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Vietnam Savory Snacks Market – Product Type Analysis
Vietnam Savory Snacks Market – Type Analysis
Vietnam Savory Snacks Market – Packaging Type Analysis
Vietnam Savory Snacks Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Hai Ha Confectionery JSC
Kameda Seika Co., Ltd.
Kellanova
LBB Vietnam Foodstuff Joint Stock Company
Liwayway Marketing Corp.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Vietnam Savory Snacks Market 2021-2031
Chart Vietnam Savory Snacks Market, Net Growth, 2021-2031
Chart Vietnam Savory Snacks Market, Growth Rates, 2021-2031
Table Vietnam Savory Snacks Market by Product Type, 2021-2031
Chart Vietnam Savory Snacks Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart Vietnam Savory Snacks Market by Product Type, 2021-2031
Table Vietnam Savory Snacks Market by Type, 2021-2031
Chart Vietnam Savory Snacks Market by Type, CAGR Historic and Forecast, 2021-2031
Chart Vietnam Savory Snacks Market by Type, 2021-2031
Table Vietnam Savory Snacks Market by Packaging Type, 2021-2031
Chart Vietnam Savory Snacks Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
Chart Vietnam Savory Snacks Market by Packaging Type, 2021-2031
Table Vietnam Savory Snacks Market by Distribution Channel, 2021-2031
Chart Vietnam Savory Snacks Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart Vietnam Savory Snacks Market by Distribution Channel, 2021-2031
Table Vietnam Savory Snacks Market Share (%), by Companies, 2021-2025
Chart Vietnam Savory Snacks Market, by Companies, 2025
Table Vietnam Savory Snacks Market Share (%), by Brands, 2021-2025
Chart Vietnam Savory Snacks Market, by Brands, 2025
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Savory Snacks Market: Spend as a Proportion of GDP (%)
Table Vietnam Savory Snacks Market: Consumption per Capita (Population)
Companies Mentioned
Key industry players examined in this Vietnam Savory Snacks market analysis comprise:
Hai Ha Confectionery JSC
Kameda Seika Co., Ltd.
Kellanova
LBB Vietnam Foodstuff Joint Stock Company
Liwayway Marketing Corp.
Meiji Holdings Co., Ltd.
Mondelez International Inc.
One One Food JSC, Vietnam
Orion Group
PepsiCo, Inc.
PT. Mayora Indah, Tbk
Tai Tai Co.
Tan Tan Food & Foodstuff Co.
Tuyen Ky Co., Ltd.
Viet Hoa Co.
