Anticipated trends indicate that the Middle East and Africa baby food market will achieve incremental growth of USD 4.2 billion, translating to a CAGR of around 9.1% during the forecast period of 2025 to 2030. The baby food market has been buoyed by several key factors. One significant driver is the increasing urbanisation in many countries, which is changing lifestyles and driving demand for convenient, ready-to-use baby food products. As more families move to cities, both parents are working, increasing the reliance on packaged and processed baby food. Additionally, rising disposable incomes across the region, particularly in the Gulf states, are contributing to higher spending on premium and organic baby food options. The growth of e-commerce platforms has also expanded access to a wider variety of baby food products, making them more readily available to a larger population.
This report delivers a comprehensive analysis and forward-looking perspective on the Middle East and Africa baby food market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product type, category, distribution channel and country, offering stakeholders a detailed roadmap for strategic decision-making.
Market Segmentation
The Middle East and Africa baby food market is classified into the following segments:
Product type: dried baby food, prepared baby food, milk formula (standard formula, follow-on formula, growing-up milk, special milks), other baby food
Category: conventional, organic
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, others
Country: Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, others
The baby food market in Middle East and Africa is segmented based on product type, category, distribution channel and country. By product type, it includes dried baby food, prepared baby food, milk formula (standard formula, follow-on formula, growing-up milk, special milks), and other baby food. Category segmentation includes conventional, and organic. Distribution channel segmentation comprises convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, and others. Geographically, the market includes Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates and others.
Competitive Landscape
The Middle East and Africa baby food market remains highly competitive, with major players including Vietnam Dairy Products Joint Stock Company (Vinamilk), United Pharmaceuticals S.A., Tiger Brands Limited, Royal FrieslandCampina N.V., RONESCA, Reckitt Benckiser Group plc (RB), Omani Euro Food Industries SAOG, Nutrimental SA Industria e Comercio de Alimentos, Nestle S.A., Maganjo Grain Millers Ltd., Lactalis South Africa (Pty) Ltd., Laboratorios Ordesa SL, HOCHDORF Holding Ltd., Hero AG, Groupe Batteur, GIE Groupe Even, Fasska S.A., Faffa Food Share Co., Dar Al Dawa Development & Investment Co. Ltd., Danone S.A., Centiveri, Almarai Company and Abbott Laboratories.
This analysis offers a comprehensive overview of the main players in the baby food market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Middle East and Africa Baby Food Market – Product Type Analysis
Middle East and Africa Baby Food Market – Category Analysis
Middle East and Africa Baby Food Market – Distribution Channel Analysis
Middle East and Africa Baby Food Market – Country Analysis
Company Shares Analysis
Vietnam Dairy Products Joint Stock Company (Vinamilk)
United Pharmaceuticals S.A.
Tiger Brands Limited
Royal FrieslandCampina N.V.
RONESCA
Reckitt Benckiser Group plc (RB)
Omani Euro Food Industries SAOG
Nutrimental SA Industria e Comercio de Alimentos
Nestle S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Middle East and Africa Baby Food Market 2020-2030
Chart Middle East and Africa Baby Food Market, Net Growth, 2020-2030
Chart Middle East and Africa Baby Food Market, Growth Rates, 2020-2030
Table Middle East and Africa Baby Food Market by Product Type, 2020-2030
Chart Middle East and Africa Baby Food Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Baby Food Market by Product Type, 2020-2030
Table Middle East and Africa Baby Food Market by Category, 2020-2030
Chart Middle East and Africa Baby Food Market by Category, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Baby Food Market by Category, 2020-2030
Table Middle East and Africa Baby Food Market by Distribution Channel, 2020-2030
Chart Middle East and Africa Baby Food Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Baby Food Market by Distribution Channel, 2020-2030
Table Middle East and Africa Baby Food Market by Country, 2020-2030
Chart Middle East and Africa Baby Food Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Baby Food Market by Country, 2020-2030
Table Middle East and Africa Baby Food Market Share (%), by Companies, 2020-2024
Chart Middle East and Africa Baby Food Market, by Companies, 2024
Table Middle East and Africa Baby Food Market Share (%), by Brands, 2020-2024
Chart Middle East and Africa Baby Food Market, by Brands, 2024
Table Middle East and Africa – Population (Millions) and Forecast
Table Middle East and Africa – Consumer Price Index (CPI) and Forecast
Table Middle East and Africa – Gross Domestic Product and Forecast
Table Middle East and Africa Baby Food Market: Spend as a Proportion of GDP (%)
Table Middle East and Africa Baby Food Market: Consumption per Capita (Population)
Companies Mentioned
Vietnam Dairy Products Joint Stock Company (Vinamilk)
United Pharmaceuticals S.A.
Tiger Brands Limited
Royal FrieslandCampina N.V.
RONESCA
Reckitt Benckiser Group plc (RB)
Omani Euro Food Industries SAOG
Nutrimental SA Industria e Comercio de Alimentos
Nestle S.A.
Maganjo Grain Millers Ltd.
Lactalis South Africa (Pty) Ltd.
Laboratorios Ordesa SL
HOCHDORF Holding Ltd.
Hero AG
Groupe Batteur
GIE Groupe Even
Fasska S.A.
Faffa Food Share Co.
Dar Al Dawa Development & Investment Co., Ltd.
Danone S.A.
Centiveri
Almarai Company
Abbott Laboratories