Expected to experience modest expansion, the Russia men’s grooming products market size is forecasted to increase from USD 1,205.7 million in 2024 to USD 1,357.8 million by 2030, achieving a CAGR of 2% over the evaluation period. In Russia, the men’s grooming market is driven by the changing perceptions of masculinity, with more Russian men embracing self-care and grooming routines. Urban areas such as Moscow and St. Petersburg are witnessing an increased demand for skincare and haircare products, particularly among younger generations. Additionally, rising disposable incomes, greater access to international brands, and the growing influence of social media and influencers are playing a significant role in boosting the market for men’s grooming products in the country.
This report offers a detailed examination of the Russia men’s grooming products market, leveraging historical data from 2020 to 2024 and projecting trends through 2030. It evaluates market size, growth trajectories, and key drivers of change, providing a nuanced view of the industry’s development. Through a structured analysis of product type, pricing and distribution channel, the report identifies strategic opportunities and challenges, supporting data-driven decision-making.
Market Segmentation
The Russia men’s grooming products market is categorized into the following segments:
Product type: shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, men’s fragrances
Pricing: premium, mass
Distribution channel: beauty and personal care stores, convenience stores, department stores, direct selling, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, others
The men’s grooming products market in the Russia is segmented by product type, pricing and distribution channel. By product type, the market features shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, and men’s fragrances. Pricing segments are divided into premium, and mass. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, department stores, direct selling, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, and others.
Competitive Landscape
In examining the competitive landscape, key players in the men’s grooming products market include Yves Rocher sa, Unilever PLC, The Procter & Gamble Company (P&G), Societe BIC S.A., Russkaya Kosmetika OOO, PUIG SL, Oriflame Cosmetics S.A., Natura & Co, Mil Mil 76 S.p.A., Maurer & Wirtz GmbH & Co. KG, Mary Kay Inc., LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., L.C.A. Laboratori di Chimica Applicata S.r.l., Inter Parfums Inc., Henkel AG & Co. KGaA, Faberlic OAO, Evyap Sabun Yag Gliserin San ve Tic A.S., Coty Inc., Colgate-Palmolive Company, Chanel S.A., Beiersdorf AG, Arnest OAO, Angelini Group and Amway Corporation.
This comprehensive report analyzes the performance of leading companies in the men’s grooming products sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.
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Anticipate the future trajectory of the Russia men’s grooming products market with informed projections.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Russia Men’s Grooming Products Market – Product Type Analysis
Russia Men’s Grooming Products Market – Pricing Analysis
Russia Men’s Grooming Products Market – Distribution Channel Analysis
Company Shares Analysis
Yves Rocher sa
Unilever PLC
The Procter & Gamble Company (P&G)
Societe BIC S.A.
Russkaya Kosmetika OOO
PUIG SL
Oriflame Cosmetics S.A.
Natura & Co
Mil Mil 76 S.p.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Russia Men’s Grooming Products Market 2020-2030
Chart Russia Men’s Grooming Products Market, Net Growth, 2020-2030
Chart Russia Men’s Grooming Products Market, Growth Rates, 2020-2030
Table Russia Men’s Grooming Products Market by Product Type, 2020-2030
Chart Russia Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Russia Men’s Grooming Products Market by Product Type, 2020-2030
Table Russia Men’s Grooming Products Market by Pricing, 2020-2030
Chart Russia Men’s Grooming Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Russia Men’s Grooming Products Market by Pricing, 2020-2030
Table Russia Men’s Grooming Products Market by Distribution Channel, 2020-2030
Chart Russia Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Russia Men’s Grooming Products Market by Distribution Channel, 2020-2030
Table Russia Men’s Grooming Products Market Share (%), by Companies, 2020-2024
Chart Russia Men’s Grooming Products Market, by Companies, 2024
Table Russia Men’s Grooming Products Market Share (%), by Brands, 2020-2024
Chart Russia Men’s Grooming Products Market, by Brands, 2024
Table Russia – Population (Millions) and Forecast
Table Russia – Consumer Price Index (CPI) and Forecast
Table Russia – Gross Domestic Product and Forecast
Table Russia Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Russia Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
Yves Rocher sa
Unilever PLC
The Procter & Gamble Company (P&G)
Societe BIC S.A.
Russkaya Kosmetika OOO
PUIG SL
Oriflame Cosmetics S.A.
Natura & Co
Mil Mil 76 S.p.A.
Maurer & Wirtz GmbH & Co. KG
Mary Kay Inc.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
L.C.A. Laboratori di Chimica Applicata S.r.l.
Inter Parfums, Inc.
Henkel AG & Co. KGaA
Faberlic OAO
Evyap Sabun Yag Gliserin San ve Tic A.S.
Coty Inc.
Colgate-Palmolive Company
Chanel S.A.
Beiersdorf AG
Arnest OAO
Angelini Group
Amway Corporation