Market Overview

The deodorants market in Nigeria is projected to rise by USD 418.4 million by 2029, according to the latest market study results. It is anticipated to expand at a CAGR of 18.3 percent during the forecast period. The Nigeria deodorants market is driven by rapid urbanization and an expanding middle class. As the population increasingly migrates to urban areas, there is a heightened awareness and emphasis on personal hygiene and grooming. This urbanization trend is further bolstered by the rising middle class, whose increasing disposable incomes enable greater expenditure on personal care products, including deodorants.

Furthermore, the influence of global lifestyle trends and digital media significantly shapes consumer preferences in Nigeria. The widespread use of social media platforms exposes consumers to international grooming standards and product innovations, fostering a growing demand for a diverse range of deodorant products. This cultural shift, particularly among the younger and tech-savvy demographic, propels the market forward as consumers seek out modern and effective personal care solutions.

The report provides a comprehensive overview of the Nigeria deodorants industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product, pricing, gender, packaging material, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the deodorants industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the deodorants industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The deodorants market in Nigeria is segmented as below:
Product: roll-ons, sprays, sticks, and others
Pricing: mass, and premium
Gender: men’s, women’s, and unisex
Packaging material: flexible packaging, glass, metal, rigid plastic, and others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, and others

The Nigeria deodorants market is segmented on the basis of product, pricing, gender, packaging material, and distribution channel. Based on product, the deodorants market in Nigeria is categorized into roll-ons, sprays, sticks, and others. On the basis of pricing, the deodorants market in Nigeria has been segmented into mass, and premium. By gender, the deodorants market in Nigeria has been segmented into men’s, women’s, and unisex. Based upon packaging material, the deodorants market in Nigeria is categorized into flexible packaging, glass, metal, rigid plastic, and others. On the basis of distribution channel, the deodorants market in Nigeria has been segmented into convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, and others.

Competitive Landscape

The Nigeria deodorants market is highly competitive. The leading players in the deodorants market include Unilever PLC, Beiersdorf AG, Mirato S.p.A., Henkel AG & Co. KGaA, Coty Inc., Li & Fung Limited, Wipro Limited, Smart Collection Perfume Sdn Bhd, The Thriving Brands Company, LM Cosmetics, Oriflame Cosmetics S.A., The Procter & Gamble Company (P&G), Biochemicals International Ltd., UNZA Holdings Bhd, Avi Ltd., Parfums de Coeur Ltd.

The report is an indispensable tool for companies and organizations operating in the deodorants industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the deodorants market.

Why Buy This Report?

Provide statistical data or estimations for the Nigeria deodorants market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the deodorants market in Nigeria
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the deodorants market in Nigeria looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Nigeria Deodorants Market – Product Analysis
3.1 Roll-ons
3.2 Sprays
3.3 Sticks
3.4 Others
4. Nigeria Deodorants Market – Pricing Analysis
4.1 Mass
4.2 Premium
5. Nigeria Deodorants Market – Gender Analysis
5.1 Men’s
5.2 Women’s
5.3 Unisex
6. Nigeria Deodorants Market – Packaging Material Analysis
6.1 Flexible packaging
6.2 Glass
6.3 Metal
6.4 Rigid plastic
6.5 Others
7. Nigeria Deodorants Market – Distribution Channel Analysis
7.1 Convenience stores
7.2 Supermarkets and hypermarkets
7.3 Small grocery stores
7.4 Health and beauty stores
7.5 Direct selling
7.6 E-commerce
7.7 Others
8. Company Profiles
8.1 Unilever PLC
8.2 Beiersdorf AG
8.3 Mirato S.p.A.
8.4 Henkel AG & Co. KGaA
8.5 Coty Inc.
8.6 Li & Fung Limited
8.7 Wipro Limited
8.8 Smart Collection Perfume Sdn Bhd
8.9 The Thriving Brands Company
8.10 LM Cosmetics
8.11 Oriflame Cosmetics S.A.
8.12 The Procter & Gamble Company (P&G)
8.13 Biochemicals International Ltd.
8.14 UNZA Holdings Bhd
8.15 Avi Ltd.
8.16 Parfums de Coeur, Ltd.
DISCLAIMER

Companies Mentioned

Unilever PLC
Beiersdorf AG
Mirato S.p.A.
Henkel AG & Co. KGaA
Coty Inc.
Li & Fung Limited
Wipro Limited
Smart Collection Perfume Sdn Bhd
The Thriving Brands Company
LM Cosmetics
Oriflame Cosmetics S.A.
The Procter & Gamble Company (P&G)
Biochemicals International Ltd.
UNZA Holdings Bhd
Avi Ltd.
Parfums de Coeur, Ltd.