Market Overview

The deodorants market in Bulgaria is likely to register a CAGR of over 7.3% with an incremental growth of USD 29.1 million during the forecast period 2024-2029. The Bulgaria deodorants market is primarily driven by increasing urbanization and rising consumer awareness of personal hygiene. As more individuals move to urban areas, there is a growing emphasis on maintaining personal grooming standards, which is gradually leading to higher deodorant usage. This shift is particularly evident among the younger population, who are more exposed to modern lifestyles and global trends.

Additionally, the growing presence of international brands and the expansion of modern retail channels in Bulgaria are significant market drivers. As these brands introduce a wider variety of deodorant products, consumers are becoming more aware of and willing to try new offerings. The influence of digital media and social networks also plays a role in shaping consumer preferences, further fueling demand for diverse and innovative deodorant products in the market.

The report provides a comprehensive overview of the Bulgaria deodorants industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product, pricing, gender, packaging material, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the deodorants industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the deodorants industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The deodorants market in Bulgaria is segmented as below:
Product: creams, pumps, roll-ons, sprays, and sticks
Pricing: mass, and premium
Gender: men’s, women’s, and unisex
Packaging material: flexible packaging, glass, metal, rigid plastic, and others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, and others

The Bulgaria deodorants market is segmented on the basis of product, pricing, gender, packaging material, and distribution channel. By product, the deodorants market in Bulgaria has been segmented into creams, pumps, roll-ons, sprays, and sticks. Based upon pricing, the deodorants market in Bulgaria is categorized into mass, and premium. On the basis of gender, the deodorants market in Bulgaria has been segmented into men’s, women’s, and unisex. By packaging material, the deodorants market in Bulgaria has been segmented into flexible packaging, glass, metal, rigid plastic, and others. Based on distribution channel, the deodorants market in Bulgaria is categorized into convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, and others.

Competitive Landscape

The Bulgaria deodorants market is highly competitive. Top players covered in Bulgaria Deodorants Market Study are Unilever PLC, Beiersdorf AG, L’Oreal S.A., The Procter & Gamble Company (P&G), Henkel AG & Co. KGaA, Coty Inc., Colgate-Palmolive Company, Natura & Co, Gr. Sarantis S.A., The Shaneel Group, Gruppo Sodalis Srl, Oriflame Cosmetics S.A., Yves Rocher sa, PUIG SL, Mirato S.p.A., Laboratoires SVR SAS.

The report is an indispensable tool for companies and organizations operating in the deodorants industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the deodorants market.

Why Buy This Report?

Provide statistical data or estimations for the Bulgaria deodorants market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the deodorants market in Bulgaria
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the deodorants market in Bulgaria looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Bulgaria Deodorants Market – Product Analysis
3.1 Creams
3.2 Pumps
3.3 Roll-ons
3.4 Sprays
3.5 Sticks
4. Bulgaria Deodorants Market – Pricing Analysis
4.1 Mass
4.2 Premium
5. Bulgaria Deodorants Market – Gender Analysis
5.1 Men’s
5.2 Women’s
5.3 Unisex
6. Bulgaria Deodorants Market – Packaging Material Analysis
6.1 Flexible packaging
6.2 Glass
6.3 Metal
6.4 Rigid plastic
6.5 Others
7. Bulgaria Deodorants Market – Distribution Channel Analysis
7.1 Convenience stores
7.2 Supermarkets and hypermarkets
7.3 Discounters
7.4 Small grocery stores
7.5 Health and beauty stores
7.6 Direct selling
7.7 E-commerce
7.8 Others
8. Company Profiles
8.1 Unilever PLC
8.2 Beiersdorf AG
8.3 L’Oreal S.A.
8.4 The Procter & Gamble Company (P&G)
8.5 Henkel AG & Co. KGaA
8.6 Coty Inc.
8.7 Colgate-Palmolive Company
8.8 Natura & Co
8.9 Gr. Sarantis S.A.
8.10 The Shaneel Group
8.11 Gruppo Sodalis Srl
8.12 Oriflame Cosmetics S.A.
8.13 Yves Rocher sa
8.14 PUIG SL
8.15 Mirato S.p.A.
8.16 Laboratoires SVR SAS
DISCLAIMER

Companies Mentioned

Unilever PLC
Beiersdorf AG
L’Oreal S.A.
The Procter & Gamble Company (P&G)
Henkel AG & Co. KGaA
Coty Inc.
Colgate-Palmolive Company
Natura & Co
Gr. Sarantis S.A.
The Shaneel Group
Gruppo Sodalis Srl
Oriflame Cosmetics S.A.
Yves Rocher sa
PUIG SL
Mirato S.p.A.
Laboratoires SVR SAS