Market Overview

The perfume in Kenya market is expected to increase by USD 37.4 million, at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2029, according to the latest edition of the Perfume Market in Kenya Report. The rise of Kenya’s middle class, driven by increasing disposable incomes, has notably boosted consumer spending on luxury goods such as perfumes. Economic reforms and growth strategies are fostering financial stability across a broader population segment, leading to greater demand for luxury items that reflect newfound wealth and refined tastes. Urban consumers are increasingly influenced by global fashion and lifestyle trends, facilitated by digital media, international travel, and the market penetration of global brands. Consequently, there is a growing appreciation for high-quality luxury perfumes that mirror international standards.

The report provides a comprehensive overview of the Kenya perfume industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as gender, price range, packaging, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the perfume industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the perfume industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The perfume market in Kenya is segmented as below:
Gender: men, women, and unisex
Price range: premium products, and mass products
Packaging: glass bottles, plastic bottles, and others (crystal, metal, etc.)
Distribution channel: supermarkets and hypermarkets, health and beauty stores, direct selling, e-commerce, and others

The Kenya perfume market is segmented on the basis of gender, price range, packaging, and distribution channel. Based on gender, the perfume market in Kenya is categorized into men, women, and unisex. On the basis of price range, the perfume market in Kenya has been segmented into premium products, and mass products. By packaging, the perfume market in Kenya has been segmented into glass bottles, plastic bottles, and others (crystal, metal, etc.). Based upon distribution channel, the perfume market in Kenya is categorized into supermarkets and hypermarkets, health and beauty stores, direct selling, e-commerce, and others.

Competitive Landscape

The Kenya perfume market is highly competitive. Top players covered in Kenya Perfume Market Study are Rasasi Perfumes Industry LLC, Sapil Perfumes Co. LLC., Swiss Arabian Perfumes Co. L.L.C, Winner Manufacturing (Aris Cosmetics), Chris Adams Perfumes, Groupe Arthes, Mary Kay Inc., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Coty Inc., Meibao Cosmetics Co. Ltd., Henkel AG & Co. KGaA, Wipro Limited, Unilever PLC, Maurer & Wirtz GmbH & Co. KG.

The report is an indispensable tool for companies and organizations operating in the perfume industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the perfume market.

Why Buy This Report?

Provide statistical data or estimations for the Kenya perfume market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the perfume market in Kenya
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the perfume market in Kenya looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Kenya Perfume Market – Gender Analysis
3.1 Men
3.2 Women
3.3 Unisex
4. Kenya Perfume Market – Price Range Analysis
4.1 Premium products
4.2 Mass products
5. Kenya Perfume Market – Packaging Analysis
5.1 Glass bottles
5.2 Plastic bottles
5.3 Others (crystal, metal, etc.)
6. Kenya Perfume Market – Distribution Channel Analysis
6.1 Supermarkets and hypermarkets
6.2 Health and beauty stores
6.3 Direct selling
6.4 E-commerce
6.5 Others
7. Company Profiles
7.1 Rasasi Perfumes Industry LLC
7.2 Sapil Perfumes Co. LLC.
7.3 Swiss Arabian Perfumes Co. L.L.C
7.4 Winner Manufacturing (Aris Cosmetics)
7.5 Chris Adams Perfumes
7.6 Groupe Arthes
7.7 Mary Kay Inc.
7.8 LVMH Moet Hennessy Louis Vuitton SA (LVMH)
7.9 Coty Inc.
7.10 Meibao Cosmetics Co., Ltd.
7.11 Henkel AG & Co. KGaA
7.12 Wipro Limited
7.13 Unilever PLC
7.14 Maurer & Wirtz GmbH & Co. KG
DISCLAIMER

Companies Mentioned

Rasasi Perfumes Industry LLC
Sapil Perfumes Co. LLC.
Swiss Arabian Perfumes Co. L.L.C
Winner Manufacturing (Aris Cosmetics)
Chris Adams Perfumes
Groupe Arthes
Mary Kay Inc.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Coty Inc.
Meibao Cosmetics Co., Ltd.
Henkel AG & Co. KGaA
Wipro Limited
Unilever PLC
Maurer & Wirtz GmbH & Co. KG