According to the latest data, the market size of the bath products industry in Nigeria is expected to rise by USD 383.0 million with a CAGR of 15.7% by the end of 2029. Nigeria’s bath products market is growing as urbanization and rising disposable incomes increase demand for personal care products. Consumer awareness of personal hygiene, especially in urban areas, is driving demand for both affordable and premium products. The expansion of retail infrastructure and the rise of e-commerce platforms are facilitating greater product availability across the country.
This report presents a detailed overview of the Nigeria bath products industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product type, price range, gender, package type, and distribution channel. This detailed analysis supports the identification of growth opportunities within the bath products industry.
Market Segmentation
The bath products market in Nigeria is structured as follows:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, liquid soap
Price range: mass, premium
Gender: men, women
Package type: flexible packaging, folding cartons, rigid plastic packaging
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, others
The Nigeria bath products market is segmented on the basis of product type, price range, gender, package type, and distribution channel. By product type, the bath products market in Nigeria has been segmented into bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. Based upon price range, the bath products market in Nigeria is categorized into mass, and premium. On the basis of gender, the bath products market in Nigeria has been segmented into men, and women. By package type, the bath products market in Nigeria has been segmented into flexible packaging, folding cartons, and rigid plastic packaging. Based on distribution channel, the bath products market in Nigeria is categorized into convenience stores, supermarkets and hypermarkets, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, and others.
Competitive Landscape
The Nigeria bath products market is highly competitive. The leading players in the bath products market include Wipro Limited, Unilever PLC, Tropical Naturals Limited (Dudu-Osun), Saro Lifecare Limited, Saro Lifecare Limited, Reckitt Benckiser Group plc (RB), PZ Cussons Plc, PepsiCo Inc., Oriflame Cosmetics S.A., Orange Group Limited, Mamuda Care Nigeria Limited, LABO DERMA SAS, Karo Healthcare AB, Jabones Pardo S.A., Hello Product Limited, Godrej Group, Gluta White International Inc., Givanas Industry Nigeria Limited, Enliven Health & Beauty Ltd., Ekulo Group of Companies, Daraju Industries Limited, Cybele Cosmetics Ltd., Colgate-Palmolive Company, Bliss GVS Pharma Limited, Beiersdorf AG.
This report provides a thorough assessment of the Nigeria bath products market, examining the performance of leading players from 2019 to 2023. The analysis offers critical information on market share dynamics, pinpointing dominant incumbents as well as rising challengers. Leveraging this data enables companies to refine their strategies, seize growth opportunities, and sustain competitive advantage in an increasingly dynamic market environment.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Nigeria bath products market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Nigeria bath products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Nigeria bath products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewNigeria bath products market – product type analysis
Nigeria bath products market – price range analysis
Nigeria bath products market – gender analysis
Nigeria bath products market – package type analysis
Nigeria bath products market – distribution channel analysis
Key players and market share
– Wipro Limited
– Unilever PLC
– Tropical Naturals Limited (Dudu-Osun)
– Saro Lifecare Limited
– Saro Lifecare Limited
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Nigeria bath products market 2019-2029
Chart Nigeria bath products market, net growth, 2019-2029
Chart Nigeria bath products market, growth rates, 2019-2029
Table Nigeria bath products market by product type, 2019-2029
Chart Nigeria bath products market by product type, CAGR historic and forecast, 2019-2029
Chart Nigeria bath products market by product type, 2019-2029
Table Nigeria bath products market by price range, 2019-2029
Chart Nigeria bath products market by price range, CAGR historic and forecast, 2019-2029
Chart Nigeria bath products market by price range, 2019-2029
Table Nigeria bath products market by gender, 2019-2029
Chart Nigeria bath products market by gender, CAGR historic and forecast, 2019-2029
Chart Nigeria bath products market by gender, 2019-2029
Table Nigeria bath products market by package type, 2019-2029
Chart Nigeria bath products market by package type, CAGR historic and forecast, 2019-2029
Chart Nigeria bath products market by package type, 2019-2029
Table Nigeria bath products market by distribution channel, 2019-2029
Chart Nigeria bath products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Nigeria bath products market by distribution channel, 2019-2029
Table Nigeria bath products market share (%), by companies, 2019-2023
Chart Nigeria bath products market, by companies, 2023
Table Nigeria bath products market share (%), by brands, 2019-2023
Chart Nigeria bath products market, by brands, 2023
Table Nigeria – population (millions) and forecast
Table Nigeria – consumer price index (CPI) and forecast
Table Nigeria – gross domestic product and forecast
Table Nigeria bath products market: spend as a proportion of GDP (%)
Table Nigeria bath products market: consumption per capita (population)