Market Overview

The men’s grooming products in Bulgaria market is expected to increase by USD 42.1 million, at a compound annual growth rate (CAGR) of 7.8% from 2024 to 2029, according to the latest edition of the Men’s Grooming Products Market in Bulgaria Report. Men’s grooming encompasses a wide range of personal care and hygiene practices specifically tailored for men. This includes the use of products for hair care, skincare, shaving, and overall body maintenance. In recent years, the men’s grooming industry has seen significant growth, driven by increasing awareness about personal appearance, the influence of social media, and the availability of specialized products. Men are now more inclined to invest in grooming products and routines that enhance their look and boost their confidence. This shift has led to the development of a diverse market offering everything from basic shaving kits to advanced skincare solutions and premium fragrances.

The report provides a comprehensive overview of the Bulgaria men’s grooming products industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product, price range, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the men’s grooming products industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the men’s grooming products industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The men’s grooming products market in Bulgaria is segmented as below:
Product: bath and shower products, deodorants, fragrances (men’s fragrances, women’s fragrances, unisex fragrances), hair care products, razors & blades, shaving products (pre-shave and post-shave products), and skin care products
Price range: prestige product, and mass product
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, specialty stores, e-commerce, hair salons, and others

The Bulgaria men’s grooming products market is segmented on the basis of product, price range, and distribution channel. By product, the men’s grooming products market in Bulgaria has been segmented into bath and shower products, deodorants, fragrances (men’s fragrances, women’s fragrances, unisex fragrances), hair care products, razors & blades, shaving products (pre-shave and post-shave products), and skin care products. Based upon price range, the men’s grooming products market in Bulgaria is categorized into prestige product, and mass product. On the basis of distribution channel, the men’s grooming products market in Bulgaria has been segmented into convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, specialty stores, e-commerce, hair salons, and others.

Competitive Landscape

The Bulgaria men’s grooming products market is highly competitive. As of 2023, the major players in the Bulgaria men’s grooming products market were The Procter & Gamble Company (P&G), Beiersdorf AG, L’Oreal S.A., Coty Inc., PUIG SL, Unilever PLC, Gr. Sarantis S.A., Natura & Co, Henkel AG & Co. KGaA, LVMH Moet Hennessy Louis Vuitton SA (LVMH), Gruppo Sodalis Srl, Oriflame Cosmetics S.A., LA RIVE S.A., The Shaneel Group, Yves Rocher sa, Societe BIC S.A., Aroma AD, Super-Max group, Chanel S.A., Colgate-Palmolive Company, Florgarden Ltd. (PARFEN), Pierre Fabre S.A., Martinez Boutique EOOD, Edgewell Personal Care Brands LLC, Rubella Beauty AD, Euroitalia S.R.L., Refan Bulgaria Ltd., Alen Mak AD.

The report is an indispensable tool for companies and organizations operating in the men’s grooming products industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the men’s grooming products market.

Why Buy This Report?

Provide statistical data or estimations for the Bulgaria men’s grooming products market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the men’s grooming products market in Bulgaria
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the men’s grooming products market in Bulgaria looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Bulgaria Men’s Grooming Products Market – Product Analysis
3.1 Bath and shower products
3.2 Deodorants
3.3 Fragrances (men’s fragrances, women’s fragrances, unisex fragrances)
3.4 Hair care products
3.5 Razors & blades
3.6 Shaving products (pre-shave and post-shave products)
3.7 Skin care products
4. Bulgaria Men’s Grooming Products Market – Price Range Analysis
4.1 Prestige product
4.2 Mass product
5. Bulgaria Men’s Grooming Products Market – Distribution Channel Analysis
5.1 Convenience stores
5.2 Supermarkets and hypermarkets
5.3 Discounters
5.4 Small grocery stores
5.5 Specialty stores
5.6 E-commerce
5.7 Hair salons
5.8 Others
6. Company Profiles
6.1 The Procter & Gamble Company (P&G)
6.2 Beiersdorf AG
6.3 L’Oreal S.A.
6.4 Coty Inc.
6.5 PUIG SL
6.6 Unilever PLC
6.7 Gr. Sarantis S.A.
6.8 Natura & Co
6.9 Henkel AG & Co. KGaA
6.10 LVMH Moet Hennessy Louis Vuitton SA (LVMH)
6.11 Gruppo Sodalis Srl
6.12 Oriflame Cosmetics S.A.
6.13 LA RIVE S.A.
6.14 The Shaneel Group
6.15 Yves Rocher sa
6.16 Societe BIC S.A.
6.17 Aroma AD
6.18 Super-Max group
6.19 Chanel S.A.
6.20 Colgate-Palmolive Company
6.21 Florgarden Ltd. (PARFEN)
6.22 Pierre Fabre S.A.
6.23 Martinez Boutique EOOD
6.24 Edgewell Personal Care Brands LLC
6.25 Rubella Beauty AD
6.26 Euroitalia S.R.L.
6.27 Refan Bulgaria Ltd.
6.28 Alen Mak AD
DISCLAIMER

Companies Mentioned

The Procter & Gamble Company (P&G)
Beiersdorf AG
L’Oreal S.A.
Coty Inc.
PUIG SL
Unilever PLC
Gr. Sarantis S.A.
Natura & Co
Henkel AG & Co. KGaA
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Gruppo Sodalis Srl
Oriflame Cosmetics S.A.
LA RIVE S.A.
The Shaneel Group
Yves Rocher sa
Societe BIC S.A.
Aroma AD
Super-Max group
Chanel S.A.
Colgate-Palmolive Company
Florgarden Ltd. (PARFEN)
Pierre Fabre S.A.
Martinez Boutique EOOD
Edgewell Personal Care Brands LLC
Rubella Beauty AD
Euroitalia S.R.L.
Refan Bulgaria Ltd.
Alen Mak AD