The bottled water market in Nigeria is anticipated to increase by USD 34.7 billion till 2029 at an average annual growth of 16.3 percent as per the latest market estimates. Concerns over water quality are a significant driver of the market. Despite improvements in water treatment infrastructure, many regions in the country still face unreliable and unsafe tap water due to industrial pollutants, agricultural runoff, and inadequate municipal systems. This situation leads consumers to view bottled water as a safer and more reliable drinking option. With increasing health awareness, more consumers are opting for healthier beverages. Bottled water, often marketed as pure and safe, aligns with the growing preference for healthier lifestyles over sugary drinks.
Urbanization is another critical factor. Rapid urban development has increased the demand for convenient and portable hydration solutions. In bustling urban environments, bottled water is particularly popular due to the need for accessible drinking water on the go. As more consumers can afford premium products, there is a noticeable shift towards high-quality bottled water brands that offer additional health benefits, such as mineral water or water enhanced with vitamins.
Moreover, tourism has also driven the growth of the bottled water market. Tourists, often concerned about local water safety, tend to prefer bottled water. This steady influx of tourists sustains continuous demand.
This report provides a thorough assessment of the Nigeria bottled water industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like product type, pack type, and distribution channel. Through this detailed assessment, the report helps uncover the growth potential of the bottled water industry.
Market Segmentation
The bottled water market in Nigeria is categorized into the following segments:
Product type: still water, sparkling water, functional and flavored water
Pack type: glass bottles, rigid plastic bottles, others
Distribution channel: convenience and forecourt stores, supermarkets and hypermarkets, small grocery stores, HoReCa, e-commerce, others
The Nigeria bottled water market is segmented on the basis of product type, pack type, and distribution channel. On the basis of product type, the bottled water market in Nigeria has been segmented into still water, sparkling water, and functional and flavored water. By pack type, the bottled water market in Nigeria has been segmented into glass bottles, rigid plastic bottles, and others. Based on distribution channel, the bottled water market in Nigeria is categorized into convenience and forecourt stores, supermarkets and hypermarkets, small grocery stores, HoReCa, e-commerce, and others.
Competitive Landscape
The Nigeria bottled water market is highly competitive. As of 2023, the major players in the Nigeria bottled water market were Artee Industries Limited, CWAY Group, Dangote Industries Limited, Nestle S.A., Paramount Trading & Industries Nigeria Limited (Aquarite), PepsiCo Inc., Ragolis Waters Limited, SABMiller plc, The Coca-Cola Company, UAC of Nigeria PLC (UAC), Viju Industries Nigeria Limited.
This report provides a comprehensive analysis of the key players in the Nigeria bottled water market, along with their performance from 2019 to 2023. By utilizing this data, businesses can gain a deeper understanding of market dynamics, including shifts in market share, the identification of leading players, and the rise of emerging companies. This information equips firms with a strategic advantage in a competitive landscape, enabling them to refine their market strategies and make informed, long-term decisions.
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Obtain precise statistical data and forecasts for the Nigeria bottled water market.
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Gain deep insights into the dynamics of the Nigeria bottled water market.
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Anticipate the future trajectory of the Nigeria bottled water market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewNigeria bottled water market – product type analysis
Nigeria bottled water market – pack type analysis
Nigeria bottled water market – distribution channel analysis
Key players and market share
– Artee Industries Limited
– CWAY Group
– Dangote Industries Limited
– Nestle S.A.
– Paramount Trading & Industries Nigeria Limited (Aquarite)
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Nigeria bottled water market 2019-2029
Chart Nigeria bottled water market, net growth, 2019-2029
Chart Nigeria bottled water market, growth rates, 2019-2029
Table Nigeria bottled water market by product type, 2019-2029
Chart Nigeria bottled water market by product type, CAGR historic and forecast, 2019-2029
Chart Nigeria bottled water market by product type, 2019-2029
Table Nigeria bottled water market by pack type, 2019-2029
Chart Nigeria bottled water market by pack type, CAGR historic and forecast, 2019-2029
Chart Nigeria bottled water market by pack type, 2019-2029
Table Nigeria bottled water market by distribution channel, 2019-2029
Chart Nigeria bottled water market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Nigeria bottled water market by distribution channel, 2019-2029
Table Nigeria bottled water market share (%), by companies, 2019-2023
Chart Nigeria bottled water market, by companies, 2023
Table Nigeria bottled water market share (%), by brands, 2019-2023
Chart Nigeria bottled water market, by brands, 2023
Table Nigeria – population (millions) and forecast
Table Nigeria – consumer price index (CPI) and forecast
Table Nigeria – gross domestic product and forecast
Table Nigeria bottled water market: spend as a proportion of GDP (%)
Table Nigeria bottled water market: consumption per capita (population)