Market Overview

The toilet paper in North America market is expected to increase by USD 3.2 billion, at a compound annual growth rate (CAGR) of 2.9% from 2024 to 2029, according to the latest edition of the Toilet Paper Market in North America Report. Consumers are increasingly seeking environmentally friendly products, prompting a surge in demand for toilet paper made from recycled materials or certified sustainable sources. This trend is particularly prominent in the U.S. and Canada, where sustainability has become a critical consideration for both consumers and manufacturers, driving innovation in product development and packaging.

Another significant driver is the premiumization of toilet paper products. As disposable incomes rise, North American consumers are showing a preference for high-quality, multi-ply, and ultra-soft toilet paper offerings. This shift towards premium products has expanded the market as brands focus on offering superior comfort and performance, with increased differentiation through features such as lotion-infused and extra-durable varieties.

Additionally, the strong presence of e-commerce and digital retail in North America is reshaping the market landscape. The convenience of online shopping has made toilet paper more accessible, particularly during periods of supply chain disruptions, as witnessed during the COVID-19 pandemic. This shift has intensified competition among major players to offer seamless online experiences, competitive pricing, and efficient delivery, contributing to the continued growth of the market.

The report provides a comprehensive overview of the North America toilet paper industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as application, distribution channel, and country. By examining these aspects, the report offers valuable insights into the potential of the toilet paper industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the toilet paper industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The toilet paper market in North America is segmented as below:
Application: at-home, and away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, and others
Country: USA, and Canada

The North America toilet paper market is segmented on the basis of application, distribution channel, and country. Based on application, the toilet paper market in North America is categorized into at-home, and away from home (AFH). On the basis of distribution channel, the toilet paper market in North America has been segmented into convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, and others. In terms of geographical distribution, the toilet paper market in North America has been divided into USA, and Canada.

Competitive Landscape

The key players in the toilet paper market include Unilever PLC, The Procter & Gamble Company (P&G), Kruger Inc., Kimberly-Clark Corporation, J.D. Irving Limited, Georgia-Pacific Consumer Products LP.

The report is an indispensable tool for companies and organizations operating in the toilet paper industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the toilet paper market.

Why Buy This Report?

Provide statistical data or estimations for the North America toilet paper market
Gain a comprehensive understanding of the toilet paper market in North America
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the toilet paper market in North America looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. North America Toilet Paper Market – Application Analysis
3.1 At-home
3.2 Away from home (AFH)
4. North America Toilet Paper Market – Distribution Channel Analysis
4.1 Convenience stores
4.2 Supermarkets and hypermarkets
4.3 Discounters
4.4 Warehouse clubs
4.5 Small grocery stores
4.6 Health and beauty stores
4.7 E-commerce
4.8 Others
5. North America Toilet Paper Market – Country Analysis
5.1 USA
5.2 Canada
6. Company Profiles
6.1 Unilever PLC
6.2 The Procter & Gamble Company (P&G)
6.3 Kruger Inc.
6.4 Kimberly-Clark Corporation
6.5 J.D. Irving, Limited
6.6 Georgia-Pacific Consumer Products LP.
DISCLAIMER

Companies Mentioned

Unilever PLC
The Procter & Gamble Company (P&G)
Kruger Inc.
Kimberly-Clark Corporation
J.D. Irving, Limited
Georgia-Pacific Consumer Products LP.