Market Overview
Vietnam’s wine market is projected to reach USD 733.8 million by 2030, expanding at a CAGR of 6.89%. The category’s momentum continues to be driven by the gradual diffusion of Western lifestyle influences among middle- and higher-income consumers, who are increasingly incorporating wine into dining occasions, social gatherings and more aspirational consumption rituals. Industry-led education, including wine festivals, tasting events and other experiential promotions, is helping lower the entry barrier for new consumers and broadening the category’s appeal beyond its traditional niche relative to beer and spirits.
Tourism is adding a further layer of support, particularly in premium and celebratory segments. As inbound travel continues to recover, demand for sparkling wine and Champagne-style products is likely to strengthen in key urban and resort destinations such as Ho Chi Minh City, Hanoi and major coastal tourism hubs. Hotels, restaurants and duty-free channels are therefore positioned to capture a disproportionate share of higher-value purchases, reinforcing overall value growth even as per-capita wine consumption remains low by international standards.
Structurally, imported wines continue to dominate consumer perception. European and US labels remain strongly associated with quality, status and authenticity, giving them a clear advantage in premium segments. By contrast, domestic producers continue to face challenges around brand image, distribution depth and marketing scale, which limits their competitiveness in higher-value categories. At the same time, non-alcoholic wine remains at an early stage of development, with very limited awareness and weak consumer acceptance, suggesting that it is unlikely to become a meaningful growth engine in the near term.
Over the forecast period, the market’s trajectory is likely to depend on how effectively producers and distributors continue to build category knowledge, expand experiential engagement and convert tourism-led exposure into broader domestic adoption. Imported brands, in particular, will need to balance aspirational positioning with more accessible entry points in a market that remains price sensitive despite rising sophistication. As a result, Vietnam’s wine market is likely to remain relatively small in scale but increasingly refined in structure, with growth concentrated in conventional still and sparkling wine rather than in alternative formats.
This report offers a detailed examination of the Vietnam wine market, leveraging historical data from 2020 onward and projecting trends through 2030. It evaluates market size, growth trajectories, and key drivers of change, providing a nuanced view of the industry’s development. Through a structured analysis of product type, packaging type and distribution channel, the report identifies strategic opportunities and challenges, supporting data-driven decision-making.
What’s Inside the Report
The report delivers detailed market sizing from 2020 to 2030, with metrics reported in (Liters/VND/USD). It includes historical data, forecasts through 2030, and corresponding CAGR metrics. The dataset covers segmentation by product type, packaging type and distribution channel. Through comparative growth analysis, the report identifies outperforming segments and provides a quantitative foundation for prioritizing strategic initiatives.
Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 onward. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Market Segmentation
The following outlines the segmentation of the Vietnam wine market:
Product type – e.g., fortified wine, non-grape wine, sparkling wine (champagne, others), still wine (still red wine, still rosé wine, still white wine)
Packaging type – e.g., glass jars and bottles, paper containers
Distribution channel – e.g., bars and HoReCa, e-commerce, hypermarkets, liquor/tobacco shops, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
The study outlines the distribution of market share among key players in the wine industry in Vietnam, offering visibility into brand dominance and market leadership. Major participants include: Accolade Wines Limited, Baron Philippe de Rothschild S.A., Lamdong Foodstuffs Joint Stock Company, Les Grands Chais De France, LVMH Moet Hennessy Louis Vuitton SA (LVMH), Pernod Ricard Group, Thang Long Wine JSC, Treasury Wine Estates Limited, etc.
The report includes detailed market share analysis for major competitors across the total wine market, alongside segment-level insights covering wine, sparkling wine and still wine.
Market share analysis covered in the report:
Vietnam wine market share
Vietnam sparkling wine market share
Vietnam still wine market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Vietnam Wine Market – Product Type Analysis
Vietnam Wine Market – Packaging Type Analysis
Vietnam Wine Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Accolade Wines Limited
Baron Philippe de Rothschild S.A.
Lamdong Foodstuffs Joint Stock Company
Les Grands Chais De France
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Vietnam Wine Market 2020-2030
Chart Vietnam Wine Market, Net Growth, 2020-2030
Chart Vietnam Wine Market, Growth Rates, 2020-2030
Table Vietnam Wine Market by Product Type, 2020-2030
Chart Vietnam Wine Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Wine Market by Product Type, 2020-2030
Table Vietnam Wine Market by Packaging Type, 2020-2030
Chart Vietnam Wine Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Wine Market by Packaging Type, 2020-2030
Table Vietnam Wine Market by Distribution Channel, 2020-2030
Chart Vietnam Wine Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Wine Market by Distribution Channel, 2020-2030
Table Vietnam Wine Market Share (%), by Companies, 2020-2024
Chart Vietnam Wine Market, by Companies, 2024
Table Vietnam Wine Market Share (%), by Brands, 2020-2024
Chart Vietnam Wine Market, by Brands, 2024
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Wine Market: Spend as a Proportion of GDP (%)
Table Vietnam Wine Market: Consumption per Capita (Population)
Companies Mentioned
The companies profiled in this Vietnam Wine market report include:
Accolade Wines Limited
Baron Philippe de Rothschild S.A.
Lamdong Foodstuffs Joint Stock Company
Les Grands Chais De France
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Pernod Ricard Group
Thang Long Wine JSC
Treasury Wine Estates Limited
