The Brazil air freshener sector is poised for a dynamic growth phase, anticipating an increase of USD 167.4 million and a CAGR of approximately 5.7% from 2025 to 2030. Brazil’s air freshener market is expanding, supported by increasing urbanization and rising disposable incomes. As consumers in urban centers like São Paulo and Rio de Janeiro become more concerned with indoor air quality and wellness, the demand for air fresheners has grown. Additionally, the rising trend of home décor and creating pleasant living environments is driving sales in the air care category. There is also a growing preference for natural and eco-friendly air fresheners as consumers seek more sustainable products.
This report offers a detailed examination of the Brazil air freshener market, leveraging historical data from 2020 to 2024 and projecting trends through 2030. It evaluates market size, growth trajectories, and key drivers of change, providing a nuanced view of the industry’s development. Through a structured analysis of product type, packaging type and distribution channel, the report identifies strategic opportunities and challenges, supporting data-driven decision-making.
Market Segmentation
The Brazil air freshener market is categorized into the following segments:
Product type: car air fresheners, electric air fresheners, gel air fresheners, aerosol air fresheners, others
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: supermarkets and hypermarkets, discounters, warehouse clubs, grocery stores, e-commerce, others
In Brazil, the air freshener market is segmented by product type, packaging type and distribution channel. By product type, the market is categorized into car air fresheners, electric air fresheners, gel air fresheners, aerosol air fresheners, and others. Packaging type segments encompass flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments encompass supermarkets and hypermarkets, discounters, warehouse clubs, grocery stores, e-commerce, and others.
Competitive Landscape
Key players in the air freshener market consist of Trading Care, Soin Sociedade Industrial Importacao E Exportacao Ltda, S. C. Johnson & Son Inc., Reckitt Benckiser Group plc (RB), Luxcar Produtos Automotivos Ltda, Interbrilho Higiene e Limpeza LTDA and FreeCo – FreeBrands. This comprehensive report analyzes the performance of leading companies in the air freshener sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Brazil air freshener market.
Gain in-depth analysis and forecasts for the key segments of the Brazil air freshener market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Brazil air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Brazil air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Brazil Air Freshener Market – Product Type Analysis
Brazil Air Freshener Market – Packaging Type Analysis
Brazil Air Freshener Market – Distribution Channel Analysis
Company Shares Analysis
Trading Care
Soin Sociedade Industrial Importacao E Exportacao Ltda
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Luxcar Produtos Automotivos Ltda
Interbrilho Higiene e Limpeza LTDA
FreeCo – FreeBrands
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Brazil Air Freshener Market 2020-2030
Chart Brazil Air Freshener Market, Net Growth, 2020-2030
Chart Brazil Air Freshener Market, Growth Rates, 2020-2030
Table Brazil Air Freshener Market by Product Type, 2020-2030
Chart Brazil Air Freshener Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Brazil Air Freshener Market by Product Type, 2020-2030
Table Brazil Air Freshener Market by Packaging Type, 2020-2030
Chart Brazil Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Brazil Air Freshener Market by Packaging Type, 2020-2030
Table Brazil Air Freshener Market by Distribution Channel, 2020-2030
Chart Brazil Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Brazil Air Freshener Market by Distribution Channel, 2020-2030
Table Brazil Air Freshener Market Share (%), by Companies, 2020-2024
Chart Brazil Air Freshener Market, by Companies, 2024
Table Brazil Air Freshener Market Share (%), by Brands, 2020-2024
Chart Brazil Air Freshener Market, by Brands, 2024
Table Brazil – Population (Millions) and Forecast
Table Brazil – Consumer Price Index (CPI) and Forecast
Table Brazil – Gross Domestic Product and Forecast
Table Brazil Air Freshener Market: Spend as a Proportion of GDP (%)
Table Brazil Air Freshener Market: Consumption per Capita (Population)
Companies Mentioned
Trading Care
Soin Sociedade Industrial Importacao E Exportacao Ltda
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Luxcar Produtos Automotivos Ltda
Interbrilho Higiene e Limpeza LTDA
FreeCo – FreeBrands