Market Overview
Austria Spirits Market Highlights
• Between 2025 and 2030, the Austria spirits industry is expected to generate USD 0.3 billion in incremental growth.
• In terms of segment performance, bitters accounted for a revenue share of XX% in 2024, amounting to US$ XX million.
• The supermarkets channel accounted for XX% of total sales in 2024, registering a CAGR of XX% during the forecast period.
• The market is forecast to register a compound annual growth rate of 2.65% over the 2025-2030 period.
Providing a holistic view of the Austria spirits market, this report analyzes historical performance from 2020 onward and projects trends through 2030. It evaluates market size, growth rates, and key segments, uncovering the forces driving change in the sector. With a focus on product type, type, packaging type and distribution channel, the report delivers a detailed analysis to inform strategic planning and market positioning.
What’s Inside the Report
The report delivers detailed market sizing from 2020 to 2030, with metrics reported in (Liters/EUR/USD). It includes historical data, forecasts through 2030, and corresponding CAGR metrics. The dataset covers segmentation by product type, type, packaging type and distribution channel. Through comparative growth analysis, the report identifies outperforming segments and provides a quantitative foundation for prioritizing strategic initiatives.
Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 onward. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Market Segmentation
The segmentation of the Austria spirits market is outlined below:
Product type – e.g., bitters and liqueurs, brandy and cognac (brandy, cognac), non-alcoholic spirits, rum (dark rum, white rum), tequila and mezcal, whiskies (bourbon and american whiskies, canadian whisky, irish whiskey, scotch whisky, other whiskies), white spirits (gin, vodka), other spirits, spirit-based RTDs
Type – e.g., craft spirits, non-craft spirits
Packaging type – e.g., folding cartons, glass bottles, metal tins
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, forecourts, hypermarkets, liquor/tobacco shops, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
The study outlines the distribution of market share among key players in the spirits industry in Austria, offering visibility into brand dominance and market leadership. Major participants include: Alois Golles, Bacardi Limited, Brown-Forman Corporation, Coca-Cola HBC AG, Davide Campari-Milano N.V., De Kuyper Royal Distillers BV, Destilerias Sierra Unidas, S.A. De C.V., Diageo plc, Dr. August Oetker, Freihof Distillerie W Hammerle GmbH & Co., Illva Saronno S.p.A., Kirin Holdings Co., Ltd., Mangaroca International S.A., Mast-Jagermeister SE, Mozart Distillerie GmbH, Nolet Distillery B.V., Pernod Ricard Group, Remy Cointreau Group, S. Spitz GmbH, Schlumberger AG, SPI Group, Stock Spirits Group PLC, Stroh Austria GmbH, Suntory Holdings Limited, The Edrington Group Limited, Underberg AG, UVK Nemiroff, William Grant & Sons Ltd., etc.
The report includes detailed market share analysis for major competitors across the total spirits market, alongside segment-level insights covering spirits, brandy and cognac, liqueurs, non alcoholic spirits, rum, tequila and mezcal, whiskies, white spirits and other spirits.
Market share analysis covered in the report:
Austria spirits market share
Austria brandy and cognac market share
Austria liqueurs market share
Austria non alcoholic spirits market share
Austria rum market share
Austria tequila and mezcal market share
Austria whiskies market share
Austria white spirits market share
Austria other spirits market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Austria Spirits Market – Product Type Analysis
Austria Spirits Market – Type Analysis
Austria Spirits Market – Packaging Type Analysis
Austria Spirits Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Alois Golles
Bacardi Limited
Brown-Forman Corporation
Coca-Cola HBC AG
Davide Campari-Milano N.V.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Austria Spirits Market 2020-2030
Chart Austria Spirits Market, Net Growth, 2020-2030
Chart Austria Spirits Market, Growth Rates, 2020-2030
Table Austria Spirits Market by Product Type, 2020-2030
Chart Austria Spirits Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Austria Spirits Market by Product Type, 2020-2030
Table Austria Spirits Market by Type, 2020-2030
Chart Austria Spirits Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Austria Spirits Market by Type, 2020-2030
Table Austria Spirits Market by Packaging Type, 2020-2030
Chart Austria Spirits Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Austria Spirits Market by Packaging Type, 2020-2030
Table Austria Spirits Market by Distribution Channel, 2020-2030
Chart Austria Spirits Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Austria Spirits Market by Distribution Channel, 2020-2030
Table Austria Spirits Market Share (%), by Companies, 2020-2024
Chart Austria Spirits Market, by Companies, 2024
Table Austria Spirits Market Share (%), by Brands, 2020-2024
Chart Austria Spirits Market, by Brands, 2024
Table Austria – Population (Millions) and Forecast
Table Austria – Consumer Price Index (CPI) and Forecast
Table Austria – Gross Domestic Product and Forecast
Table Austria Spirits Market: Spend as a Proportion of GDP (%)
Table Austria Spirits Market: Consumption per Capita (Population)
Companies Mentioned
The companies profiled in this Austria Spirits market report include:
Alois Golles
Bacardi Limited
Brown-Forman Corporation
Coca-Cola HBC AG
Davide Campari-Milano N.V.
De Kuyper Royal Distillers BV
Destilerias Sierra Unidas, S.A. De C.V.
Diageo plc
Dr. August Oetker
Freihof Distillerie W Hammerle GmbH & Co.
Illva Saronno S.p.A.
Kirin Holdings Co., Ltd.
Mangaroca International S.A.
Mast-Jagermeister SE
Mozart Distillerie GmbH
Nolet Distillery B.V.
Pernod Ricard Group
Remy Cointreau Group
S. Spitz GmbH
Schlumberger AG
SPI Group
Stock Spirits Group PLC
Stroh Austria GmbH
Suntory Holdings Limited
The Edrington Group Limited
Underberg AG
UVK Nemiroff
William Grant & Sons Ltd.
