Market Overview
Vietnam’s hot drinks market is projected to expand from USD 2.0 billion in 2026 to USD 2.8 billion by 2031, delivering a CAGR of 6.16% and marking one of the stronger growth trajectories in the region. Even so, the expansion is becoming increasingly value-led rather than purely volume-driven, as consumers navigate tighter budgets while continuing to upgrade selectively toward products that offer clearer health, quality and lifestyle benefits. Across both tea and coffee, the market is being reshaped by functional positioning, premium niches and a more digitally integrated route to consumer engagement.
Tea is benefiting most directly from the shift toward health-oriented consumption. The category is increasingly aligned with preventive wellness trends, allowing it to capture incremental demand as consumers reassess everyday beverage choices and reduce reliance on sugary alternatives. Urban young and middle-aged consumers are driving demand for products associated with weight management, skin health and hormonal balance, while innovation in low-calorie milk teas and similar formats is helping brands balance indulgence with moderation. Fruit and herbal teas are also gaining momentum, supported by rising interest in flavour variety alongside perceived functional benefits. This is lifting the category’s value profile and enabling manufacturers to support higher price points through differentiation rather than scale alone.
The regulatory backdrop is likely to reinforce this trajectory further. A planned tax on sugar-sweetened beverages is expected to raise the relative cost of high-sugar soft drinks, strengthening tea’s position as a low- or no-sugar everyday alternative. Green, herbal and other function-oriented teas are particularly well placed to benefit from this substitution effect, while specialty and artisanal teas provide an additional premium growth avenue through stronger origin narratives, medicinal associations and gifting appeal. Even so, softer economic conditions and more cautious household spending continue to weigh on impulse purchases and out-of-home tea occasions, meaning that growth will depend increasingly on health-led value creation and premium segmentation rather than on broad-based frequency gains.
Coffee is following a similarly solid but more cost-sensitive path. Market value is continuing to rise at a strong pace, yet much of that performance reflects elevated prices and cost pass-through rather than a broad acceleration in household consumption. Consumers are responding by shifting toward smaller pack sizes, value-positioned brands and more cautious discretionary spending, particularly in out-of-home settings. In this environment, product innovation is becoming central to sustaining engagement, especially among younger consumers, with functionally enhanced instant coffee, fruit-flavoured variants and lower-caffeine formulations helping brands differentiate while preserving convenience. At the same time, e-commerce, live-streaming commerce and social platforms are reshaping how consumers discover and repurchase both tea and coffee, while sustainability investments in local sourcing, farmer support and packaging are strengthening long-term brand credibility. Overall, Vietnam’s hot drinks market is evolving toward a more resilient and higher-quality growth model, driven by health-led differentiation, digital channel expansion and increasingly selective premiumisation.
This report provides a comprehensive analysis of the Vietnam hot drinks market, combining historical data with forward-looking projections through 2031. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type, packaging type and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.
What’s Inside the Report
This report presents a comprehensive dataset detailing the Vietnam hot drinks market size from 2021 to 2031, with metrics reported in (Tons/VND/USD). It includes historical data and forward-looking projections through 2031, with CAGR analysis provided for both timeframes. The market is segmented by product type, packaging type and distribution channel, enabling granular assessment of growth performance. The comparative view of historical versus forecasted growth supports identification of high-potential submarkets and informs evidence-based strategic planning.
Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2021 to the most recent period. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Market Segmentation
The Vietnam hot drinks market is categorized into the following segments:
Product type – e.g., coffee (coffee mixes, ground coffee, instant coffee), tea (black tea, fruit and herbal tea, green tea, instant tea, other tea), hot drink powders, other hot drinks
Packaging type – e.g., flexible packaging, glass, metal, paper-based containers, rigid plastic
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, hypermarkets, liquor/tobacco shops, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
The report provides an overview of market share among leading firms in the hot drinks sector in Vietnam, reflecting a mix of established brands and emerging competitors. Companies profiled include: Associated British Foods plc, Cautre Export Goods Processing Joint Stock Company, Ecological Product JSC (ECO), Food Empire Holdings Ltd., Hoang Long Tea Co., Ltd., Lipton Teas and Infusions, Masan Group Corporation, MJF Holdings Limited, Nestle S.A., Phuc Long Co., Ltd., Trung Nguyen Corporation JSC, Viet Thai International JSC (VTI), Vietnam National Tea JSC, Vinh Tien Co., Ltd., Viz Branz Pte. Ltd., etc.
This report provides market share data for leading players in the overall hot drinks market, as well as in key segments including hot drinks, coffee, tea and other hot drinks.
Market share analysis covered in the report:
Vietnam hot drinks market share
Vietnam coffee market share
Vietnam tea market share
Vietnam other hot drinks market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Vietnam Hot Drinks Market – Product Type Analysis
Vietnam Hot Drinks Market – Packaging Type Analysis
Vietnam Hot Drinks Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Associated British Foods plc
Cautre Export Goods Processing Joint Stock Company
Ecological Product JSC (ECO)
Food Empire Holdings Ltd.
Hoang Long Tea Co., Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Vietnam Hot Drinks Market 2021-2031
Chart Vietnam Hot Drinks Market, Net Growth, 2021-2031
Chart Vietnam Hot Drinks Market, Growth Rates, 2021-2031
Table Vietnam Hot Drinks Market by Product Type, 2021-2031
Chart Vietnam Hot Drinks Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart Vietnam Hot Drinks Market by Product Type, 2021-2031
Table Vietnam Hot Drinks Market by Packaging Type, 2021-2031
Chart Vietnam Hot Drinks Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
Chart Vietnam Hot Drinks Market by Packaging Type, 2021-2031
Table Vietnam Hot Drinks Market by Distribution Channel, 2021-2031
Chart Vietnam Hot Drinks Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart Vietnam Hot Drinks Market by Distribution Channel, 2021-2031
Table Vietnam Hot Drinks Market Share (%), by Companies, 2021-2025
Chart Vietnam Hot Drinks Market, by Companies, 2025
Table Vietnam Hot Drinks Market Share (%), by Brands, 2021-2025
Chart Vietnam Hot Drinks Market, by Brands, 2025
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Hot Drinks Market: Spend as a Proportion of GDP (%)
Table Vietnam Hot Drinks Market: Consumption per Capita (Population)
Companies Mentioned
Key industry players examined in this Vietnam Hot Drinks market analysis comprise:
Associated British Foods plc
Cautre Export Goods Processing Joint Stock Company
Ecological Product JSC (ECO)
Food Empire Holdings Ltd.
Hoang Long Tea Co., Ltd.
Lipton Teas and Infusions
Masan Group Corporation
MJF Holdings Limited
Nestle S.A.
Phuc Long Co., Ltd.
Trung Nguyen Corporation JSC
Viet Thai International JSC (VTI)
Vietnam National Tea JSC
Vinh Tien Co., Ltd.
Viz Branz Pte. Ltd.
