Market Overview
The Saudi Arabia men’s grooming products industry is poised for consistent growth, with market value expected to rise from USD 833.3 million in 2026 to USD 1,204.1 million by 2031, reflecting a CAGR of 7.64%. Growth will be supported by rising male self-care awareness, higher disposable incomes and the growing influence of social media on appearance-led routines. Younger Saudi men are becoming more willing to invest in products that support skin health, scent, beard maintenance and a polished personal image, shifting grooming from a limited hygiene routine toward a more sophisticated expression of confidence, wellness and identity.
Fragrance will remain central because scent carries deep cultural, social and emotional significance in Saudi Arabia. For many men, fragrance is not only part of daily grooming, but also a marker of status, tradition, hospitality and personal expression. Premium men’s fragrances are therefore well positioned to keep driving value, supported by gifting culture, frequent new launches and the appeal of luxury scent experiences. At the same time, the strength of unisex and oriental fragrance traditions means brands will need to balance male-specific positioning with broader preferences for rich, distinctive and culturally resonant scents.
As grooming routines broaden, demand is moving toward products that combine performance, skin comfort and premium cues. Dermocosmetic positioning is gaining relevance as men become more attentive to sensitivity, irritation, odour control and the impact of Saudi Arabia’s hot climate on skin and body care. This is likely to support growth in premium deodorants, targeted skin care and post-shave care, especially where products are linked to dermatologist recommendations, gentle formulations and visible efficacy. The same shift is also affecting shaving, where electric devices, barbershop services and beard maintenance are reducing reliance on traditional shaving products but creating demand for complementary skin- and beard-care solutions.
Distribution will increasingly reflect the market’s split between luxury experience and value-seeking convenience. Beauty specialists will remain important because fragrance discovery depends on testing, expert advice, samples and new launches, while expanding premium retail networks will support higher-value purchases. Discounters, warehouse retailers and e-commerce will also gain relevance as consumers look for affordability, convenience and wider choice, helped by loyalty programmes, digital platforms and buy-now-pay-later options. Over the forecast period, the strongest brands are likely to combine premium fragrance appeal, skin-health credibility, social-media visibility and omnichannel accessibility, while keeping grooming relevant to both tradition and modern self-care.
This report provides a comprehensive analysis of the Saudi Arabia men’s grooming products market, combining historical data with forward-looking projections through 2031. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type, price range, packaging type and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.
What’s Inside the Report
This report compiles reliable and actionable data on Saudi Arabia men’s grooming products market size trends spanning 2021 to 2031. Presented in (Units/SAR/USD), it features validated historical values alongside robust forecasts through 2031, with CAGR included for both periods. Market segmentation includes product type, price range, packaging type and distribution channel. The format is designed to facilitate comparative analysis and pinpoint high-growth opportunities, supporting strategic insight generation and market entry evaluation.
In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2021 to the most recent period. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Market Segmentation
The Saudi Arabia men’s grooming products market is categorized into the following segments:
Product type – e.g., men’s bath and shower products, men’s deodorants, men’s fragrances and perfumes, men’s hair care products, men’s shaving products (post-shave products, pre-shave products, razors and blades), men’s skin care products
Price range – e.g., mass men’s grooming, premium men’s grooming
Packaging type – e.g., flexible packaging, glass jars and bottles, metal cans and tubes, paper containers, rigid plastic containers
Distribution channel – e.g., beauty stores, convenience stores, department stores, e-commerce, hypermarkets, pharmacies, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Market share analysis is included for the men’s grooming products industry in Saudi Arabia, shedding light on the relative scale and market presence of major firms. Leading companies include: Abdul Samad Al Qurashi Company, Ajmal International Trading Co. (LLC), Al Majed for Oud Company, Arabian Oud Company, Beiersdorf AG, Chanel S.A., Combe Incorporated, Coty Inc., Deraah Company, Edgewell Personal Care Brands LLC, Euroitalia S.R.L., Evyap Sabun Yag Gliserin San ve Tic A.S., Henkel AG & Co. KGaA, Hoyu Co., Ltd., Inter Parfums, Inc., Jacques Bogart S.A., L’Occitane International S.A., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Mahmood Saeed Company Limited, PUIG SL, Rasasi Perfumes Industry LLC, Societe BIC S.A., Super-Max group, The Body Shop International Ltd., The Procter & Gamble Company (P&G), Unilever PLC, Wipro Limited, Zohoor Al Reef Co., etc.
This report delivers comprehensive market share data for key players in the total men’s grooming products market, complemented by segment-specific analysis for men’s grooming products, men’s fragrances and perfumes, men’s toiletries, men’s bath and shower products, men’s deodorants, men’s hair care products, men’s skin care products, men’s shaving products, men’s post-shave, men’s pre-shave and men’s razors and blades categories.
Market share analysis covered in the report:
Saudi Arabia men’s grooming products market share
Saudi Arabia men’s fragrances and perfumes market share
Saudi Arabia men’s toiletries market share
Saudi Arabia men’s bath and shower products market share
Saudi Arabia men’s deodorants market share
Saudi Arabia men’s hair care products market share
Saudi Arabia men’s skin care products market share
Saudi Arabia men’s shaving products market share
Saudi Arabia men’s post-shave market share
Saudi Arabia men’s pre-shave market share
Saudi Arabia men’s razors and blades market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Saudi Arabia Men’s Grooming Products Market – Product Type Analysis
Saudi Arabia Men’s Grooming Products Market – Price Range Analysis
Saudi Arabia Men’s Grooming Products Market – Packaging Type Analysis
Saudi Arabia Men’s Grooming Products Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Abdul Samad Al Qurashi Company
Ajmal International Trading Co. (LLC)
Al Majed for Oud Company
Arabian Oud Company
Beiersdorf AG
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Saudi Arabia Men’s Grooming Products Market 2021-2031
Chart Saudi Arabia Men’s Grooming Products Market, Net Growth, 2021-2031
Chart Saudi Arabia Men’s Grooming Products Market, Growth Rates, 2021-2031
Table Saudi Arabia Men’s Grooming Products Market by Product Type, 2021-2031
Chart Saudi Arabia Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart Saudi Arabia Men’s Grooming Products Market by Product Type, 2021-2031
Table Saudi Arabia Men’s Grooming Products Market by Price Range, 2021-2031
Chart Saudi Arabia Men’s Grooming Products Market by Price Range, CAGR Historic and Forecast, 2021-2031
Chart Saudi Arabia Men’s Grooming Products Market by Price Range, 2021-2031
Table Saudi Arabia Men’s Grooming Products Market by Packaging Type, 2021-2031
Chart Saudi Arabia Men’s Grooming Products Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
Chart Saudi Arabia Men’s Grooming Products Market by Packaging Type, 2021-2031
Table Saudi Arabia Men’s Grooming Products Market by Distribution Channel, 2021-2031
Chart Saudi Arabia Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart Saudi Arabia Men’s Grooming Products Market by Distribution Channel, 2021-2031
Table Saudi Arabia Men’s Grooming Products Market Share (%), by Companies, 2021-2025
Chart Saudi Arabia Men’s Grooming Products Market, by Companies, 2025
Table Saudi Arabia Men’s Grooming Products Market Share (%), by Brands, 2021-2025
Chart Saudi Arabia Men’s Grooming Products Market, by Brands, 2025
Table Saudi Arabia – Population (Millions) and Forecast
Table Saudi Arabia – Consumer Price Index (CPI) and Forecast
Table Saudi Arabia – Gross Domestic Product and Forecast
Table Saudi Arabia Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Saudi Arabia Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
The companies featured in this report include:
Abdul Samad Al Qurashi Company
Ajmal International Trading Co. (LLC)
Al Majed for Oud Company
Arabian Oud Company
Beiersdorf AG
Chanel S.A.
Combe Incorporated
Coty Inc.
Deraah Company
Edgewell Personal Care Brands LLC
Euroitalia S.R.L.
Evyap Sabun Yag Gliserin San ve Tic A.S.
Henkel AG & Co. KGaA
Hoyu Co., Ltd.
Inter Parfums, Inc.
Jacques Bogart S.A.
L’Occitane International S.A.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Mahmood Saeed Company Limited
PUIG SL
Rasasi Perfumes Industry LLC
Societe BIC S.A.
Super-Max group
The Body Shop International Ltd.
The Procter & Gamble Company (P&G)
Unilever PLC
Wipro Limited
Zohoor Al Reef Co.
